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PwC’s 2019 Asia Pacific Business Leaders Survey China report
Scouting the path of least resistance to global trade friction
PwC's 2019 Asia Pacific Business Leaders Survey 2
Scouting the path of least resistance to global trade friction
Doing business across borders in Asia Pacific 2019-2020
In last year’s report we assessed how local firms were
adapting to the new economic reality shaped by a new
normal in global trade. This year we continue on this journey
to take a closer look at the changing dynamics of Chinese
businesses as they explore opportunities along the path of
least resistance to global trade friction.
Source: PwC’s 2019 Asia Pacific Business Leaders Survey
Asia Pacific
27.8% 22.3%
China
33.1% 35.6%
An increase in
revenue
opportunities due to
a new trade
arrangement
A loss in revenue
due to a stalled or
collapsed trade
arrangement
Financial market volatility, AI-led digital transformation, climate change, and above all,
new developments on the global trade front, no longer summarised the level of
challenges and complexity that business leaders are facing in Asia Pacific, where
over 60% of global trade activities take place.
China, being one of the most impacted markets, has found itself facing vastly different
world dynamics than just a year ago. The business community was disrupted not only
by the degree and scope of impact from global trade complexity, but also by the
velocity at which new developments were unfolding.
Chinese business leaders appear to be divided in their perceptions about the
outcome of China-US trade negotiations. In anticipating changes in their
organisation’s cross-border activities in the next 12 months, there were slightly higher
proportion of those who expect to experience a loss in revenue due to a stalled or
collapsed trade arrangement (35.6%), than an increase in revenue opportunities
(33.1%) due to a new trade arrangement.
Regardless of the outcome, the prospect of reaching the ultimate trade deal is still out
of sight. Both sides are yet to resolve fundamental issues such as intellectual
property, technology transfer, and market entry, although the latest round of talks has
seen concrete progress and brought about a temporary suspension of tariff hikes.
PwC's 2019 Asia Pacific Business Leaders Survey
Welcome to PwC’s 10th report on conditions for cross-border business in Asia Pacific
Doing business across borders in Asia Pacific 2019-2020
3
4Business outlook improved despite global trade turbulence
1
Trade barriers resetting investment orientation and supply chain
2
Workforce automation has shown promises in enhancing competitiveness
3
Upskilling to address the talent gap created by automation
4
Enhancing trust in automation through regulating responsible use of AI
5
The message for Chinese business leaders and policy makers
04 07 12 15 18 21
6
3Business outlook improved despite global trade turbulence
PwC's 2019 Asia Pacific Business Leaders Survey 4
1
PwC's 2019 Asia Pacific Business Leaders Survey 5
i
August 2019
Business outlook improved despite global trade turbulence
Doing business across borders in Asia Pacific 2019-2020
.Source: PwC’s 2019 Asia Pacific Business Leaders Survey
The trade friction between the world’s two
biggest economies has lingered for almost one
year and a half, with US imposing elevated
tariffs on billions of dollars worth of Chinese
goods, and China retaliating with measures of
its own.
Being the epicenter of the trade disruption, the
Chinese economy is growing at its slowest pace
in almost 30 years with its third quarter GDP
growth slowed to 6% pa, down from 6.2% pa in
the preceding quarter. Retail sales growth
weakened to 8.2% pa from January to
September compared to a year ago, while
factory output growth went down to 5.6% from
6% over the same period. i
Nevertheless, business optimism in China is still
relatively intact despite the ongoing complexity
of the macro economic and trade environment,
as survey results show that 36% of Chinese
executives are very confident about their
organisation’s prospects for revenue growth
over the next 12 months, recovering from a low
of 31% last year and slightly higher than their
Asia Pacific counterparts (34%).
5
How confident are you
about your organisation's
prospects for revenue
growth over the next 12
months?
China
2015 2016
2017
20182019
Asia Pacific
25% 24% 39% 31% 36% 27% 28% 37% 35% 34%
20152016
20172018 2019
PwC's 2019 Asia Pacific Business Leaders Survey 6
The commercial environment is also relatively
resilient to external shocks, as the country has
made notable progress in removing the obstacles
for doing business, for instance in areas including
business registration, contract enforcement, and
construction permits. This is reflected in the jump
in World Bank’s “ease of doing business” ranking
from 46th to 31st year on year. Meanwhile, China
remains 28th in ranking among world economies in
the latest Global Competitiveness ranking
announced by the World Economic Forum (WEF),
while Hong Kong SAR, China (“Hong Kong”)
advanced four spots in the league table to the third
place – behind Singapore and US, as the city’s
concerted efforts in driving innovation and
technology development started to bear fruits.ii
The widely observed optimism of the Chinese
business community is not without reasons.
Over the past 15 months since the onset of
the China-US trade episode, the Chinese
government has responded with a slew of
measures including 2 trillion yuan worth of tax
and fee cuts, encouraging lending to private
enterprises, as well as subsequent rounds of
monetary easing.
Business outlook improved despite global trade turbulence
Doing business across borders in Asia Pacific 2019-2020
3
Trade barriers resetting investment orientation and supply chain 2
PwC's 2019 Asia Pacific Business Leaders Survey 7
PwC's 2019 Asia Pacific Business Leaders Survey
Doing business across borders in Asia Pacific 2019-2020
8
Businesses are adjusting their strategy to counter trade shock
Chinese businesses at large have shown
resilience to the global trade shock by
reformulating their business strategy.
68.5% of companies (31.4%: significantly;
37.1%: moderately) said they have adjusted
their business strategy due to changes in
cross-border trade policy in the area of
customs and exports, while 63.5% (27.7%:
significantly; 35.8%: moderately) reported
they have adapted their business model to
reflect changes in policy in foreign
investment.
In terms of changes in cross border
activities that Chinese executives
expect to experience in the next 12
months, 31.9% reported the biggest
challenges in employing foreign
labour, followed by an increase in
barriers in moving data across borders
(31.3%), and an increase in barriers to
physical trade (30.7%). Nevertheless,
33.1% of respondents can still identify
opportunities for increasing revenue
as a result of a newly renegotiated
trade agreement between China and
US that could restore order.
To what extent have you
changed your business
strategy due to differences
in policy across borders in
the following areas?
Cyber
security
Source: PwC’s 2019 Asia Pacific Business Leaders Survey China Asia Pacific
Significantly Moderately
Customer
privacy and
data protection
Workforce
mobility
Trade policy
(customs and
exports)
Foreign
investment
policy
Environment/
sustainability
40.9%34%
41.7%31.3%
41.5%29.6%
39.5%31%
45.3%21.4%
43.9%18.2%
37.1%31.4%
25.7%
35.8%27.7%
23%
36.5%29.6%
37.3%26%
37.6%
34.6%
PwC's 2019 Asia Pacific Business Leaders Survey
Doing business across borders in Asia Pacific 2019-2020
Note: Net increase showing CEOs planning to increase business investments globally minus CEOs planning
to decrease business investments globally
Source: PwC’s 2019 Asia Pacific Business Leaders Survey
9
Asia Pacific business leaders continue to increase investments
Thinking of your business
investments globally, will
your investments
increase, stay the same or
decrease in the next 12
months?
The ongoing global trade winds have
brought greater instability to the
investment climate in Asia Pacific as well,
but survey responses do not indicate a
pullback of investment intent. A net 54% of
Chinese respondents (Asia Pacific: 53%)
plan to increase investments over the next
year, up from 46% (Asia Pacific: 51%) at
this time last year. Vietnam, Australia and
Singapore are the most sought-after
investment hotspots among respondents
for net increase in cross-border investment.
It is worthwhile to note that China and the
US have dropped in ranking to 6th and 8th
place respectively from last year, as the
latent impact of the ongoing trade friction
started to translate into the real economy.
Asia Pacific as well as Chinese executives
are geographically diversifying their
investment footprints, more so than
previous years, as seen by the narrowing
of scores in terms of attractiveness
between the region’s top investment
hotspots. Also, the average Chinese
investor with planned investment in other
Asia Pacific economies has increased from
7.8 to 9.5 this year, compared to the Asia
Pacific average of just 5.8, as acute
country-specific risks prompted businesses
to expand investment options.
2019
2018
2017
2016
2015
54% 53%
46% 51%
50% 50%
41% 43%
40% 45%
China Asia Pacific
PwC's 2019 Asia Pacific Business Leaders Survey
For foreign companies seeking opportunities in China, foreign direct investment (FDI) in the
country has seen a slight increase to 4% pa growth in the first nine months of 2019, compared
to 3% pa in 2018. China has ramped up its efforts in recent months to attract investment inflow
from Asia Pacific economies and beyond. Hong Kong, which accounts for two thirds of China’s
overall inflows of FDI, has maintained its attractiveness as the main gateway for channeling
funds into the Mainland, seeing an increase of 8.1% from January to September despite a more
complicated atmosphere commencing in the second half of the year.
The State Council reaffirmed its commitment to opening up the domestic market further and
improving the commercial environment for foreign companies, as trade tensions with the US
intensified since July 2018. For example, in the securities sector, foreign brokerages are now
facing relaxed rules for owning a majority stake in Chinese venture as the foreign ownership
limits will be completely abandoned by December, 2020.iii
PwC's 2019 Asia Pacific Business Leaders Survey 10
PwC's 2019 Asia Pacific Business Leaders Survey
Doing business across borders in Asia Pacific 2019-2020
11
Top ten Asia Pacific economies targeted for planned increases in investments
Thinking of your
footprint in Asia Pacific
economies, will your
business investments
increase, stay the
same or decrease over
the next 12 months?
The new future investment intentions, among other
factors, are likely to signal continued supply chain
diversification away from China. Over the past year,
Vietnam, Chile and Malaysia have emerged as early
beneficiaries of trade diversion. Australia’s
commodity exports to China have soared as the latter
acted to boost domestic economic activity to cushion
the pinch of US tariffs. iv
Shifting trade winds are pushing companies to
rethink their footprint, and as they do so they are
looking at an expanded set of considerations that
include risk components, trade laws, rising labour costs
in China and shortening of supply chains because of
digitisation, as well as how to secure future growth
prospects.
As more companies are looking to reconfigure their
supply chains, China has experienced pressure to keep
foreign enterprises invested in the country, as more
than 50 global companies, including Apple and
Nintendo, have already announced or are considering
plans to move production to other economies. v
Similarly, producers of Croc shoes, Roomba vacuums,
GoPro cameras, and Yeti beer coolers are moving
production and assembly lines to countries outside of
China to circumvent US tariffs.
The prolonged disruption of global trade has meant that
increasingly more manufacturers are seeking
alternative production sites for US-bound goods, while
serving the Chinese domestic market with factories
operating in the country. It also means that those
running dual supply chains will have an advantage of
greater flexibility – when responding to changes in
tariffs and other trade barriers – even at the expense of
higher cost.
‘Net increase’ refers to % ‘increasing’ their investment minus % ‘decreasing’ their investment. ‘Increasing’
includes those currently investing in the economy with plans to increase AND those planning to invest in the
economy for the first time minus those who will decrease their investment. Percentages recalculated on
respondents with a footprint in each relevant economy only.
Source: PwC’s 2019 Asia Pacific Business Leaders Survey
46%
45%
44%
44%
39%
38%
37%
36%
35%
34%
2018
Vietnam
China
The United States
Australia
Thailand
Japan
Canada
Indonesia
Singapore
Hong Kong
44%
39%
38%
36%
36%
36%
34%
33%
31%
29%
2019
Vietnam
Australia
Singapore
Thailand
Indonesia
China
Japan
The United States
Hong Kong
Canada
3
Workplace automation has shown promises in enhancing competitiveness
PwC's 2019 Asia Pacific Business Leaders Survey 12
3
PwC's 2019 Asia Pacific Business Leaders Survey
For decades, China’s manufacturing and services sectors have reaped the benefit of the high availability of cheap labour in
what is known as the demographic dividend. However, the country’s labour force is projected to shrink from a size of 897
million in 2018 to roughly 700 million by 2050, exacerbated by the ageing population and declining birth rates. vi
AI-driven automation and robotics have been widely regarded as a long-term remedy for China to accelerate industrial
upgrading and enhance the competiveness of previously labour-intensive sectors.
China is counting on industrial robots to rein in rising labour costs as the country battles against severe competition from its
southern neighbors such as Vietnam and Cambodia, who boast a younger working population and lower cost curves. Hence,
there is substantial demand for industrial robots in China and the country is on track to absorb delivery of 45% of all
shipments of robots between now and 2021, up from 39% last year, according to the International Federation of Robotics. vii
PwC's 2019 Asia Pacific Business Leaders Survey 13
PwC's 2019 Asia Pacific Business Leaders Survey
Doing business across borders in Asia Pacific 2019-2020
14
Chinese firms are determined to drive advanced automation and AI as a top priority
In fact, in our survey 42% of respondents
regarded automation as a C-suite or
organisation-wide priority in the next two
years, versus the Asia Pacific average of
37%, while 37.3% (Asia Pacific: 34.2%) are
looking to significantly raise budget to
expand automation into new areas of
business.
The urge to accelerate the automation
agenda coincided with the awareness that
majority of Chinese companies are still
behind in the game and playing catch-up.
40.1% of Chinese executives said
advanced automation and AI are still at an
early stage of deployment in their industry,
and 44.4% reported that the adoption of
these technologies are accelerating in
areas already tested and developed in their
industry.
42% 37% 21.6% 19.2% 24.1% 29.7% 12.3% 12.4%
C-suite or
organisation
wide priority
Division
priority
IT
priority
Not a
strategic
priority
Source: PwC’s 2019 Asia Pacific Business Leaders Survey China Asia Pacific
To what extent is
advanced automation and
AI a strategic priority for
your organisation in the
next two years?
3Upskilling to address the talent gap created by automation
PwC's 2019 Asia Pacific Business Leaders Survey 15
4
PwC's 2019 Asia Pacific Business Leaders Survey
Doing business across borders in Asia Pacific 2019-2020
16
Automation has led to net job gains, but exposes digital talent gap
Note: Question in 2018 was ‘Which statement best describes the impact of technology (e.g. increased automation,
new business models, etc.) on jobs in your organisation today?’
The business community is
supportive of investments in
automation and robotics that are
directed at upgrading the industrial
process and augmenting the current
workforce, rather than an outright
displacement of workers.
When describing the consequence of
increased automation in their
organisation, 43.1% surveyed in China
(Asia Pacific: 33.4%) said they are
creating more jobs through automation
versus 22.3% (same as Asia Pacific) who
said they are reducing headcounts as a
result of more automated workplace. A
net 20% is expecting job gains from
automation for their companies.
However, a closer look at the statistics
reveals that only around a fifth (Asia
Pacific: 12.4%) is creating more jobs and
filling them successfully, while 23.7%
(Asia Pacific: 21%) reported challenges
to fill newly created jobs with the right
talent. Therefore, the digital talent gap is
an imminent risk for businesses who are
experimenting or implementing workplace
automation.
With more automation, we are
creating more jobs and filling
them successfully
With more automation, we are
creating more jobs BUT
struggling to fill the roles with
the people/skills we need
With more automation, there
has been no change to
headcount and minimal change
to our employees’ roles
With more automation there has
been no change to headcount
BUT substantial changes to our
employees’ roles
With more automation, we are
reducing headcount
19.4%
12.4%
21%
10.9%
23%
22.3%
23.7%
5.8%
21.6%
22.3%
Source: PwC’s 2019 Asia Pacific Business Leaders Survey China Asia Pacific
Which statement best
describes the
consequences of
increased automation in
your organisation today?
PwC's 2019 Asia Pacific Business Leaders Survey
Doing business across borders in Asia Pacific 2019-2020
17
Employee upskilling is key to keeping pace with an automated workplace
Note: Asked to those who selected advanced automation and AI as a priority
Source: PwC’s 2019 Asia Pacific Business Leaders Survey
Employee upskilling (in-depth investment in lifelong
learning by companies) has been offered as a solution
to not only address current skills gaps, but also as a
way to prepare the workforce for the age of automation,
artificial intelligence, and robotics.
A recent survey released by Pearson, found that a fifth of
workers across 19 countries say they’ve had to “upskill” on
their jobs through education over the past two years,
because some part of their job duties have been
automated. This trend is more prevalent in developing
nations like China, where 26% said they had to pursue
further education to keep pace with the workplace
redefined by automation and robotics. viii
In order to prepare and upskill its 1 billion working
population for the digital age, China will tap into 100 billion
yuan (about $14.8 billion) from the country’s unemployment
insurance fund to finance vocational training of the
workforce, according the State Council. Small and micro
firms will receive support to initiate on-the-job training
programs and facilitate the transition of the workers into the
digital economy.
Similarly, the private sector is also doing its share to upskill
employees to keep pace with workplace digitisation. 37.3%
of Chinese executives (Asia Pacific: 32.6%) are looking to
significantly raise the budget in accelerating digital skills
development within their organisation in the next two years. China
How will your organisation
allocate budget to reflect
this priority in the next 2
years?
No change
in budget
Moderate increase in
budget
Significant increase in
budget
Accelerate digital
skills developmentAsia Pacific
32.6%37.3%
52.5%48.6%
12.1%12%
3
Enhancing trust in automation through regulating responsible use of AI
5
PwC's 2019 Asia Pacific Business Leaders Survey 18
PwC's 2019 Asia Pacific Business Leaders Survey
Doing business across borders in Asia Pacific 2019-2020
19
More regulation is seen as necessary to build public trust in cyber security, AI and data privacy
Source: PwC’s 2019 Asia Pacific Business Leaders Survey
For a large proportion of Chinese companies,
adoption of advanced technology and its ethical use
have been instrumental in improving trust with their
various stakeholders, with the most notable benefits
seen in improved relationship with customers (64.4%;
Asia Pacific: 68.1%), regulatory institutions (50%;
Asia Pacific: 42.1%), and employees (48.8%; Asia
Pacific: 48.1%). AI-empowered technologies such as
image recognition and chat bots have brought
immense convenience and to a certain degree more
trust in quality of predictions and recommendations
made by AI systems.
Nevertheless, gone were the days when consumers
willingly traded their personal data for a free cup of
coffee or shopping voucher accessible within a few
scrolls on their WeChat app. Chinese consumers are
becoming more conscious of data privacy in recent
years, as seen in the introduction of Personal
Information Security Framework (PISF) in May 2018
– the first milestone in the government’s attempt to
protect consumer data.
Chinese executives joined their Asia Pacific
counterparts in agreeing that additional
regulations are required to enhance public
trust in multiple areas, with the most pressing
ones being cybersecurity (78.6%; Asia Pacific:
75.6%), the ethical use of artificial intelligence
(73.6%; Asia Pacific: 71.7%), as well as data
privacy (68.6%; Asia Pacific: 70.2%). Lack of
public trust in workforce automation is also a
concern as 43.4% (Asia Pacific: 45.5%)
believe additional regulations are needed in
this area.
78.6%
68.6%
73.6%
60.4%
43.4%
45.5%
75.6%
70.2%
71.7%
62.7%
In your view, do we or do
we not need additional
regulation to enhance
public trust in the following
areas?
Workforce
automation
Cyber
security
Data
privacy
Environment/
sustainability
Ethical use
of artificial
intelligence
China Asia Pacific
PwC's 2019 Asia Pacific Business Leaders Survey
Doing business across borders in Asia Pacific 2019-2020
20
Increase in regulation relating to cyber security and data privacy are expected most
Note: Showing ranked based on index analysis, excludes ‘don’t know’ and ‘other’ responses
Source: : PwC’s 2019 Asia Pacific Business Leaders Survey
Coincidentally, the same respondents are
also expecting policy or regulatory activity
to increase the most in the next 2 years in
cybersecurity (61.6%; Asia Pacific: 60%),
data privacy (57.2%; Asia Pacific: 57.6%),
and to a lesser extent, workforce
automation (30.2%; Asia Pacific: 28.6%).
In other words, there is a strong
alignment between the private sector and
regulatory bodies in their thinking of how
to ensure a trusting business environment
in the increasingly digital age.
In response to greater expectation for a
more regulated use of workplace
automation and to ease public concern on
the ethics of AI-enabled technology, the
Ministry of Science and Technology has
issued principles of next-generation AI
governance in a bid to promote
responsible AI in China.ix The principles
are aimed to address important themes
including inclusiveness and sharing,
respect for privacy, security and
controllability, shared responsibility, open
cooperation and agile governance.
Where do you expect
policy or regulatory
activity to increase the
most in the next two years
in your principal
economy?
China Asia Pacific
Cyber
security1st
Data
privacy2nd
Environment/
sustainability3rd
4thTrade
(customs and
exports)
Foreign
investment5th
Workforce
automation6th
Cyber
security1st
Data
privacy2nd
Trade
(customs and
exports)
3rd
4thEnvironment/
sustainability
Foreign
investment5th
Workforce
automation6th
16 The message for Chinese
business leaders and policy makers
PwC's 2019 Asia Pacific Business Leaders Survey 21
PwC's 2019 Asia Pacific Business Leaders Survey
17
22
Doing business across borders in Asia Pacific 2019-2020
PwC's 2019 Asia Pacific Business Leaders Survey
As the rulebook of global economics and commerce
continues to be rewritten by the prevailing trade uncertainty,
one thing has become clear: China, by its sheer size of
economic influence, has an indispensable role to play as a
driver and agent of positive changes within Asia Pacific and
beyond. At a national level, this is a wake-up call for both the
public and private sector to coordinate efforts and boldly rise
to the challenges of policy, economic, technological and
workforce changes.
PwC's 2019 Asia Pacific Business Leaders Survey 23
Doing business across borders in Asia Pacific 2019-2020
Implications for policy makers:
• The ongoing trade debate has exposed the
fundamental issue of economic imbalances amongst
nations. China should revisit its international relations
and strengthen economic ties within and beyond Asia
Pacific, and build strong connections along the Belt
and Road countries and regions.
• As one of the most influential members of APEC,
China should leverage on this multi-lateral,
transparent, and collabourative platform to work
together with other economies towards driving real
changes at a regional level, be it to foster free trade,
to minimise policy uncertainty, or to reduce cost of
doing business.
• Continued government support is pivotal in promoting
the responsible AI agenda in the private sector. In
coming years policy makers have more to do in terms
of enhancing trust in the ethical use of advance
technologies, building the required data infrastructure,
raising standards for data and privacy protection, let
alone investing in education to digitally upskill its
workforce.
Implications for businesses:
• In order to weather through supply chain disruption,
Chinese companies should continue to broaden their
investment footprints to diversify away from a single
market for sourcing or product sales. Those equipped
with dual or multiple supply chains are better positioned
to align resources with market opportunities.
• Businesses must be alert to their vulnerability in the
global value chain and conduct more frequent risk
assessments. With costs inevitably driven up by trade
barriers, companies need to shift away from price
competition and upgrade their products and services
leveraging on brand and quality.
• Intelligent automation and robotics are crucial to driving
competiveness in businesses, so are the capabilities and
readiness of the workforce to harness these emerging
technologies. Chinese firms are urged to address the
digital skill gap through employee upskilling programmes,
workflow redesign, while cautiously managing employee
trust in workplace automation.
• Chinese executives are in the unique position to
capitalise on growth opportunities arising from domestic
and regional markets, as government-led initiatives such
as Belt and Road Initiatives (BRI) and Greater Bay Area
(GBA) unleash new market potentials.
PwC's 2019 Asia Pacific Business Leaders Survey
Contact us
Thomas Leung
Mainland China and Hong Kong Markets Leader,
PwC China
Anna Lai
Director, Marketing & Communications,
PwC Hong Kong
© 2019 PwC. All rights reserved. Not for further distribution without the permission of PwC. “PwC” refers to the network of member firms of PricewaterhouseCoopers International Limited (PwCIL), or, as the context requires, individual member firms of
the PwC network. Each member firm is a separate legal entity and does not act as agent of PwCIL or any other member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its
member firms nor can it control the exercise of their professional judgment or bind them in any way. No member firm is responsible or liable for the acts or omissions of any other member firm nor can it control the exercise of another member firm’s
professional judgment or bind another member firm or PwCIL in any way.
Acknowledgement to Sanjukta Mukherjee and Terrance Lui for their contribution in writing and reviewing the report.
Profile of survey respondents and methodology
PwC's 2019 Asia Pacific Business Leaders Survey 25
PwC's 2019 Asia Pacific Business Leaders Survey
Doing business across borders in Asia Pacific 2019-2020
Methodology
PwC surveyed 1,014 business leaders from 3 June to 15 July 2019 for PwC’s Annual Asia Pacific
Business Leaders Survey, with responses from each of the 21 APEC economies that collectively
account for half of the world trade and more than half of world Gross Domestic Product (GDP).
The survey, in its tenth year, serves as a strong indicator of international business sentiment and
strategies in the region.
The China report captures the unique insights of 170 business leaders from Mainland China and
Hong Kong across a range of important topics. For the purpose of this report, “China” refers to the
People’s Republic of China, including Hong Kong survey participants.
The main sectors represented in the China sample are Industrial Products (29.4%), Financial
Services (27.6%), Consumer and Retail (21.2%), Technology (12.4%) and Professional Services
(6.5%). In terms of seniority within the China sample, 77.6% of respondents are executives at the
highest decision-making or management levels in the organisation, while 21.2% are heads of
department or business units with supervisory and budget responsibilities.
Revenue composition of the sample is distributed as follows. 17.8% of the surveyed companies
earned up to US 100 million; 16% earned between USD 100 million to USD 500 million; 15.4%
earned between USD 500 million to USD 1 billion; 31.4% earned between USD 1 billion to USD 10
billion; 17.2% have annual earnings exceeding USD 10 billion.
i National Bureau of Statistics
ii World Bank, “Doing Business 2020: China’s Strong Reform Agenda Places it
in the Top 10 Improver List for the Second Consecutive Year”
https://www.worldbank.org/en/news/press-release/2019/10/24/doing-business-
2020-chinas-strong-reform-agenda-places-it-in-the-top-10-improver-list-for-
the-second-consecutive-year
iii Reuters, “China to scrap business curbs on foreign banks and brokerages”
https://www.reuters.com/article/us-china-economy-cabinet-idUSKBN1WV1JI
iv The Australian Financial Review, “Australia’s export share to China hits
record high”
https://www.afr.com/policy/economy/australia-s-export-share-to-china-hits-
record-high-38pc-20190930-p52w9y
v Nikkei Asian Review, “China scrambles to stem manufacturing exodus as
50 companies leave”
https://asia.nikkei.com/Economy/Trade-war/China-scrambles-to-stem-
manufacturing-exodus-as-50-companies-leave
vi Chinese Academy of Social Sciences
vii Bloomberg, “China sets the pace in race to build the factory of the future”
https://www.bloomberg.com/graphics/2019-china-factory-future-automation/
viii Market Brief, “Automation fueling hunger for education, Pearson Study
finds”
https://marketbrief.edweek.org/marketplace-k-12/workers-prepping-
automation-education-not-just-u-s-pearson-survey-finds/
ix Xinhua Net, “China issues principles of next generation AI governance”
http://www.xinhuanet.com/english/2019-06/18/c_138152819.htm
Note: Not all figures in this report add up to 100% due to rounding.
Endnotes
PwC's 2019 Asia Pacific Business Leaders Survey 26
PwC's 2019 Asia Pacific Business Leaders Survey 27
Gender
Annual revenue Principal role
17%
47%
34%
US$10 bn or moreUS$500 m < US$10 bn< US$500 m
21.2%
77.6%
Head of department or business unitExecutive at the highest decision-making level
Financial
Services
Industrial Professional
Services
OtherTechnology
29.4% 12.4% 6.5% 2.9%
Sector
Consumer
21.2%27.6%
Profile of Chinese survey respondents
Doing business across borders in Asia Pacific 2019-2020
18.2% 81.8%