8/9/2019 PwC-Studie: Topthemen der Schweizer CEOs: Digitalisierung und Diversität / 18th Annual Global CEO Survey 2015 (DOKUMENT)

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2015 PwC Global CEO Survey Switzerland highlights

Company growth prospects At 24%, the number of Swiss CEOs very confident of their company’s growth in the next 12 months is a massive 18 points lower than last year, and 15 points lower

than this year’s global average.

2011201020092008200720062004 2005 20152012 2013 2014

41%

52% 50%

21%

31%

48%

40%

36%

39%

15%

18%

44%

31%

39%

37%

42%

24%

Growth opportunities

When asked to name the countries most important to them for their growth in the next 12 months:

38%

34%

19%

33%

30%

17 %

11%

10%

9%

8%

6%

12%

10%

7 %

7 %

7 %

6%

6%

7 %

5%

US

China

Germany

UK 

Brazil

India

Japan

Russia

Indonesia

Australia

Mexico

2014 2015 2014 2015 2014 2015

Swiss CEOs:

55% said Germany,

38% the US, and 31% China

Up from

last yearDown from

last year

Same rank

as last year

DiversityWhen asked to name the benefits of having a strategy to promote talent, diversity and inclusiveness, 93% cited attracting talent, 75% strengthening brand and

reputation, 75% innovation, and 75% serving new and evolving customer needs.

%

 Agree Agree strongly

46

52

44

47

42

35

42

50

46

32

26

33

28

21

20

48

35

37

 Attract talent

Enhance business performance

Strengthen our brand and reputation

Innovate

Collaborate internally/externally

Enhance customer satisfaction

Serve new and evolving customer needs

Leverage technology

Compete in new industries/geographies

CH 93%

CH 75%

CH 75%

CH 75%

ThreatsThe top three potential economic and policy threats highlighted by Swiss CEOs: 93% over-regulation, 74% geopolitical uncertainty, 64% protectionist tendencies of

national governments, and 64% increasing tax burden.

Of business threats, 67% cited availability of key skills, and 52% cyber threats including lack of data security.

Importance of digital technologiesWhen asked to identify the strategically important categories of digital tech-

nologies, 79% said data mining and analysis and cyber security, and 76%

said mobile technologies for customer engagement.

78%   73%   72%

72%

70%

61%

60%

60%

58%

54%

78%

73%

72%

Over-regulation

 Availability of key skills

Government response to fiscal deficit and debt burden

Geopolitical uncertainty

Increasing tax burden

Cyber threats including lack of data security

Shift in consumerspending and behaviours

Social instability

Speed of technological change

New marketentrants

O ve r- re gu la ti on A va il ab il it y o f k ey s ki ll s Government response to fiscal

deficit and debt burden

72%

2014

63%

2014

71%

2014

HeadcountOnly 14% of Swiss CEOs expect to reduce headcount in the next

12 months. 50% plan to increase their workforce.

50%

21%

28%increase in headcount

(2014: 50%)

decrease in

headcount

(2014: 50%)

headcount will

remain the same(2014: 29%)

Talent67% of Swiss CEOs said they have a strategy to promote talent diversity and

inclusiveness.

64% Yes, we have such a

strategy in place

No, we don’t have such a

strategy but plan to adopt one

No, we don’t have

such a strategy

nor do we plan

to adopt one

13%

17 %

CH 93%

CH 74%

CH 64%

CH 67%

CH 52%

CH 50% CH 14%

CH 67%

81%

Mobile technologies for customer engagement

80%

Data mining and analysis

78%

Cyber security

65%

Internet of Things

61%

Socially enabled business processes

60%

Cloud computing

 47%

Battery and power technologies

33%

Wearable computing

27%

3D printing

CH 79%

CH 76%

CH 79%

37%

Robotics