putting users in ux: research methods for design
TRANSCRIPT
Putting Users in UX
Episode 2
Research Methods for Design
Putting Users in UX Episode 1
Research Methods for Strategy April 29
Episode 2
Research Methods for Design Today
Episode 3
Research Planning, Execution & Analysis Wednesday, June 24
Meet Usability Matters
• Passionate about making technology work for people
• Thrive in solving complex design problems
• Dedication to finding the right solution
Terry Costantino + Steven LeMay
What we’ll be talking about today
Background • UX Process
• Research Process, particularly determining research objectives
Research Methods for Design 1. Card sorting
2. Usability testing
3. Collaborative sketching
4. Online discussion
Wrap-up
UX Process Usability Testing
A/B Testing
Eye Tracking
Heuristic Evaluation
Contextual Inquiry
Interviews
Surveys
Focus Groups
World Café
Usability Testing
Card Sorting
Usability Testing
Collaborative Sketching
Online Discussion
DETERMINE OBJECTIVES PLAN RECRUIT CONDUCT ANALYZE
& REPORT
Research Process
Research Objectives and Activities
Assess the site’s ability to inform and drive users to conversion: • Do participants understand the offer?
• Does the content drive them to subscribe?
• Is there enough of the right kinds of information on the site for participants to
make the decision to subscribe?
• Is the site meeting their expectations? Is anything missing? Assess the ease of use of the subscription flow? • Are participants able to understand requirements for subscribing?
• Is anything confusing or unclear?
Research Objectives - Examples
Getting Users into
UX Design 1. Card sorting
2. Usability testing
3. Collaborative sketching
4. Online discussions
1 Card Sorting Understanding how users think about information
Card Sorting
Understand how your audience thinks about information. • How do they group things?
• What do they call those groups?
Image based on A Card Sort in Progress courtesy of Yandle, CC-‐BY 2.0
Image based on A Card Sort in Progress courtesy of Yandle, CC-‐BY 2.0
2 Usability Testing Finding conceptual and tactical barriers to use and usability
Variations on Usability Testing
Formal Informal
Setting Lab with observation Anywhere
Recruiting Professional Friends and family
Recommendations Fully - documented Straight into the design
Recording Full sessions and clips Little to none
Cost More time and outside costs Very inexpensive
Variations on Usability Testing
Moderated • Conducted live
• Facilitator asks what the
participant is thinking
• Qualitative
• Finds what and why
Unmoderated • May be automated
• Participant completes tasks
without interruption
• Pretends to be quantitative
• Finds what but not why
Variations on Usability Testing
Remote • Across geographic locations
• No travel
• Extra technology
In-person
• In the same room
• Requires travel
• Simple technology
3 Collaborative Sketching Working in small groups to sketch an experience
Sketches capture concepts, not detailed design.
• Sketches are done in small groups, but there could be many groups
• Each small group can sketch the same experience or different parts of an
overall experience
• Gets everyone involved, no design experience needed
• Use sketching to create lots of ideas and broaden thinking
Collaborative Sketching
Image based on Graduate Program Design Workshop courtesy of the Scottish Government, CC-BY 2.0
4 Online Discussions Getting users to discuss your ideas and designs online
Facilitating a conversation with and amongst your audiences.
• Choose the right online locations for your audiences
• Devote time to participate fully in the conversation
• Accept feedback graciously, don’t defend your design but be honest
about design constraints
• Always be friendly and professional
Online Discussions
Key Research Methods for Design
Questions?
Putting Users in UX Episode 1
Research Methods for Strategy recap and downloads on our blog
Episode 2
Research Methods for Design Wednesday, May 27
Episode 3
Research Planning, Execution & Analysis Wednesday, June 24
Thank You Terry Costantino and Steven LeMay Usability Matters 215 Spadina Ave., Toronto ON, M5T 2C7 Follow us on Twitter: @umatters 416 598 7770 [email protected] [email protected]