putting twitter into perspective
DESCRIPTION
If you think of Facebook as a town, think of Twitter as a town square. People (who may also be on Facebook) congregate to share news, commentary and gossip in real time, as things are happening. All in bursts of 140 characters or less.TRANSCRIPT
Erwin Penland - Proprietary and Confidential
Putting Twitter in Perspective
ERWIN PENLAND PRESENTS
FOOD FOR THOUGHTOctober 2013
Erwin Penland - Proprietary and Confidential
Twitter16% of all Internet users are on Twitter – roughly 500 million people worldwide
In the last year, Twitter’s user base has grown approximately 30%
Twitter’s user demo skews slightly female, with 18 to 39-year-olds representing the single largest age group
the stats
Source: expandedramblings.com/index.php/by-the-numbers-17-amazing-Twitter-stats
Population
500millionfemaleSLIGHTLY
Gender
Age Group
18-39
Location
urbanEducation
college
Income
< $30k or $50-75k
Ethnicity
hispanicafricanamerican
&
Erwin Penland - Proprietary and Confidential
&me the world around me
social
PRESENT FUTUREPAST
TIMELINE
If you think of Facebook as a town, think of Twitter as a town square.
People (who may also be on Facebook) congregate to share news, commentary and gossip in real time, as things are happening.
All in bursts of 140 characters or less.
Erwin Penland - Proprietary and Confidential
Twitter’s mission is to serve as a global platform for public self-expression and conversation in real time.
Over the last few years, it has evolved from a simple, text-based service into something richer and fuller.
Users can now embed everything from photos to Vines and even mini-apps in their Tweet. The stream, so to speak, has become a raging river of content.
As this has happened, Twitter has transitioned from being a technology company to a powerful global media company.
Twitter is real time
Erwin Penland - Proprietary and Confidential
Because Twitter’s focus is real-time, users increasingly participate using mobile devices rather than their computers. Another result of this mobile effect is that Twitter is quickly becoming a primary source for news.
Twitter is like CNN, TMZ and ESPN rolled into one, curated by 100 million daily active users (often attempting to draft clever tweets).
When big news breaks around the world – whether in politics, entertainment, sports or other events – digital news junkies head to Twitter. It is also a second screen for major news outlets, businesses and large-scale event leaders.
The place for news
Source: fanpagelist.com/category/brands
Erwin Penland - Proprietary and Confidential
Brands are leveraging Twitter to interact with other content in real time, most notably with “appointment-driven” television.
Breaking Bad season five opened in a Denny’s diner – with a scene that set up the season. @DennysDiner jumped on the opportunity, posting original, relevant, authentic Tweets in real time, and building their own relationship with the BB audience.
@Delta and @DeltaAssist have fully incorporated Twitter into their Customer Service functions, using it to respond to customers’ questions and address delay issues, flight cancellations and lost bag tracking requests in real time.
@VictoriasSecret now has close to 3M followers thanks to weekly Angel Chats and promotions on Twitter. They also post product images and video content, and announce upcoming Model appearances.
Brands winning
Source: fanpagelist.com/category/brands
Erwin Penland - Proprietary and Confidential
Smart phone penetration at its highest rate ever; people are on the go and want news/info real-time. That is the perfect environment for Twitter to thrive.
What’s coming next is a more graphically-intense Twitter, marked by fundamental transformation of its core experience on mobile devices.
The company has come around to the idea that its apps should be custom-designed for each and every platform, in order to take as much advantage as possible of what each one has to offer.
Within the company, the decision has been to prioritize mobile over any other medium, including the Web, so that experience will see the most rapid change.
Future is mobile
Erwin Penland - Proprietary and Confidential
Food for ThoughtFood For Thought is Erwin Penland's thought leadership platform.
It began six years ago with a three-day annual symposium celebrating the intersection of food, creative thinking, entrepreneurialism and social responsibility through events, discussions and of course, dining.
The fully experiential gathering is crafted to inspire dialogue and debate among prominent entrepreneurs, business leaders and creative thinkers from around the country – showcasing how creativity is paramount to success in every organization, and in fact, in life.
The platform itself has been extended into quarterly client sessions, internal agency training programs, research and marketing trend presentations.
For more information:Joe SaracinoChief Marketing OfficerErwin [email protected]
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