putting pr in front of your inbound marketing engine - scott baradell
DESCRIPTION
Presented at the 2014 Brand+Aid Marketing and Social Media Conference.TRANSCRIPT
PUTTING PR IN FRONT OF YOUR INBOUND MARKETING ENGINE
SCOTT BARADELL, APR PRESIDENT IDEA GROVE
@DALLASINBOUND #BrandAidTX
THE COMPARISON
Topical Stories Newsjacking
Media Outreach Site Outreach
Thought Leadership Authorship
THE PROCESS
PR SOCIAL SEARCH BLOGS
DOWNLOADS
EMAIL NURTURING
PRESS RELEASE
MAGAZINE FEATURE
BYLINE ARTICLE
VIDEO/MULTIMEDIA
BLOG SERIES
EMAIL CAMPAIGN
ServiceVirtualization.com
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