putting it marketing strategies in their place (slides)
DESCRIPTION
http://ITMarketingIdeas.com SUMMARY SLIDES: Where do IT marketing strategies fit with missions, objectives and tactics? Use this simple guide to get it right for your business. Copyright (C) SP Home Run Inc. SP Home Run is a registered trademark of SP Home Run Inc. All worldwide rights reserved.TRANSCRIPT
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Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
Putting IT Marketing
Strategies
in Their Place
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Consider this
General Definition
of a Strategy:
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“A Strategy is a
Coherent Mix of
Policy and Action
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Designed to
Surmount a
High-stakes
Challenge”
(Richard Rumelt)
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Naturally, What
Constitutes “High
Stakes” For You
Will Depend on
Your Business
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The Next Step
is to Position
IT Marketing
Strategies
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in Relation to
the Other Terms
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Start Here…
What to Work On:
Company Mission
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Quick Definition:
What Your
Company is
Trying To Do
For its Customers
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i.e.: “Bring Our
Customers Rapid,
Reliable Repairs
To Computer
Systems
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That We Then
Maintain in
Good Working
Order For Them”
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…Then Do This…
Company
Objectives
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They Convert
the Mission into
Performance
Targets
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“Over The
Next 12 Months,
Build a Base
of Customers
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To Achieve
$50,000 Gross
Operational Profit,
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And to Continue
to Contribute to
Profit in the Year
After That”
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…then this…
Marketing Strategy
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Plan or Policy
for Achieving
a Company
Objective
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“Concentrate
on the Local
Business Market
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and Earn
References
From Satisfied
Customers”
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…To Finally
Do This…
Marketing Tactics
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The Actions
for Converting
Strategy into
Results
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“Contact X, Y,
and Z Companies
Directly This Week,
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and Place Our Ad
in The Local
Yellow Pages”
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Check that You’ve
Got it Right
By Working
Backwards
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Tactics Have
to Help the
Strategy Work,
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the Strategy
Must Help the
Company Achieve
its Objectives,
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and the Objectives
Have to Contribute
to the Company’s
Overall Mission
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Which
IT Marketing
Strategies Have
Impressed You?
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Give Us Your Take
On Companies
That You Think
Got It Right
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By Adding a
Comment Below
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Download this
Free Special Report Now at
ITMarketingIdeas.com
Recommended Reading:
Top 10 IT Marketing Strategies
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SP Home Run is a registered trademark of SP Home Run Inc.
Creative Commons Image Source: Flickr BUILDWindows