PUTTING DRIVE INTO GEAREXECUTING ON YOUR COMPANY’SOBSESSION TO ACHIEVE MARKET SUPREMACYThe Starr Conspiracy and LAROCQUE

HOUSEKEEPING60 minutes

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@StarrConspiracy

@LAROCQUEinc

PRESENTERS

BRET STARRFounder and CEO

The Starr Conspiracy

GEORGE LAROCQUEFounder and President

LAROCQUE

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Your business needs to be anchored in yourobsession.

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Drive is the fire in your company’s belly.

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Messages can’t be developed in a vacuum.

Your Drive and Obsession must flow throughout. Each audience needs to hear a different message, but those messages should also be related.

DRIVE REACHES THREEMAJOR AUDIENCES

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DRIVEObsession

Boundaries

Legacy

Archetype

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DRIVE IS ATTHE CENTER

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EXECUTING ON DRIVEDrive isn’t a grand idea that only lives in theory. It’s a principle that must inform your execution.

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COMPANY XThe challenge:Getting growth right

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COMPANY X — DEVELOPING DRIVEWho are thepeople who defineyour company culture?

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COMPANY X — DRIVEObsession: SucceedMaking a difference requires takingadvantage of opportunities when they arise.

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COMPANY X — DRIVEBoundary: Keep our wordDoing the right thing for everyone meansdoing what you say you’ll do.

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COMPANY X — DRIVELegacy: Make technology invisibleIt isn’t going to be easy.

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COMPANY X — DRIVEArchetype: HeroCHARACTERISTICS

Courageous

High ideals

Strong

Goal-oriented

Disciplined in the face of obstacles

UNDERLYING EMOTIONAL HUNGERS

Take action and get the job done

Speed

Strength

Skill

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COMPANY X — ALIGNING WITH THE ORGANIZATIONIt’s not enough to identify your Drive. You have to implement it. In order to effectively integrate Drive into the core of everything you do, each and every employee needs to fully understand your company’s Drive, what it means, and why it matters.

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COMPANY X — MESSAGE, BRAND, AND PROMOTION

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PUTTING DRIVE INTO GEARMarketing decisions are business decisions.A company’s success comes from making the right decisionsat the top. Marketing decisions aren’t just about colors for logosand giveaways at trade shows. These decisions tell you whichline of business to be in, which logistics provider you shouldtrust your products with, which employees to hire, and which markets to pursue.

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FOLLOW THE HONEYCOMB

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BE TRUE TO YOUR OBSESSIONIt’s nothingto be ashamed of. Companies that try to be something they’re not, fail.

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WHAT'S NEXT?

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INFLUENCEHR.COM

Transform your marketing strategy

10.28.13

INFLUENCEHR N.Y.

QUESTIONS?

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GET IN TOUCH

THE STARR CONSPIRACYthestarrconspiracy.com

LAROCQUElarocqueinc.com

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THANK YOU

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