Putting commerce and value at the heart of your digital media technology strategy Toby Hoon, CIO Immediate Media Co May 2016

the special interest content & platform company

The power of our brands Our brands play an important role in the lives of our consumers

Focus on brand development across many platforms Market leader across key special interest categories

The power of special interest Deep engagement around people’s passions, what they spend their time and money on

Foodies 11m

Television addicts 10m

Cyclists 6m

Mums 2.5m

Gardeners 1.5m

Kids & Parents 1.3m

Brides 1.5m

Crafters 2m

Historians 1m

74m magazines sold/ year

10m consumer database

37m global unique users

1.1m active subscribers

Immediate has an increasingly scaled audience We engage 18m consumers across the UK every month

24% Digital Advertising

7% Content

66% Digital Advertising

6% Content

28% Transactions

68% Transactions

15/16

11/12

20

10

FY13 0

30

40

FY14 FY15 FY16 FY17

45

15

35

25

5

Digital revenue growth & platform mix Digital scaling well with transition to commerce

Our platform strategy

Magazines Responsive Web Video Digital

newsstand Marketplace Transactional & ecommerce

Mobile first

Digital content creation New business models Print

Data services

Ad tech, Native advertising & Programmatic

Platform Strategy: Digital Content Outstanding delivery to up to 40m customers across Multiple Channels

Audiences Advertising Publishing & Content

Platform Strategy: eCommerce and Transactions Combining our expertise in publishing with valuable commerce opportunities

TV Shopping Marketplace Ecommerce

Key Challenges for Technology Strategy Maximising ROI, adding value to customers and rapidly rolling out commerce models

Digital Publishing

Commerce Models

Demand & Scale

Customer Focus

Multiple best of breed solutions Bespoke customer experiences Advertising Product Innovation

Tight integration with business vertical Search and Product Catalogue

Single Sign-on Security Harnessing data

Support for rapid growth Limiting risks Complex customer journeys

Content Provide great tools to deliver world-class content in various

media

Fabric - The Technical Platform supporting the Enterprise Company wide benefit, modular and scalable

Native

Marketing

Audience Development

Publishing Subscriptions & Commerce

Advertising

Content Creation

SEO

ID & Tracking

Marketplace

Print TV

3rd Party Digital

Print Content

Digital Content

Image & Video

Listings Discussion/ UGC

Subs & Newstand

Ad Delivery

eCommerce

Partnership

Ad Creation Sales

Native

Revenue Operate as an ecosystem, balancing the needs of the customer with various and

developing ways to generate revenue

Customer Grow audiences, understand

individuals or increase engagement across brands

Social

Technology Building Blocks

Publishing

Commerce

Customer

Data

Capability

Timelines

2015 Acquire Capability

2016 Integrate

2017 Accelerate Value

Publishing

Commerce

Customer

Data

Capability

Marketplace & Commerce

Subscriptions & CRM

Full Multi-Channel

Product Management & Agile

Standardised platform & Ad Innovation

Extend marketplace & product range

Single customer & sign on

Complete data picture

Restructure for re-use and value

Cross business & cross channel

Bring commerce to content

Embedded personalisation

Predictive intent based

Flexible and Innovative

© 2016 Immediate Media Co.

Thank you Questions?