1 #SmarterEnterprise

OttawaOctober 9, 2014

#SmarterEnterprise

2 #SmarterEnterprise

Putting your business in motion.

John MorrisonIBM MobileFirst Solutions Leadermorrison@ca.ibm.com

3 #SmarterEnterprise

Mobile Today

4 #SmarterEnterprise

What is this?

7

5 #SmarterEnterprise

What is this?

8

6 #SmarterEnterprise

1  Hr  Later…

9

7 #SmarterEnterprise

Mobile Today

10

8 #SmarterEnterprise

Mobile Today

11

9 #SmarterEnterprise

Mobile Today

10 #SmarterEnterprise

Impact of Mobile...

11 #SmarterEnterprise

…  On  Recruiting

Then Now

12 #SmarterEnterprise

…  On  Form  Processing

Then Now

13 #SmarterEnterprise

…  On  Government

Then Now

14 #SmarterEnterprise

Mobile Game Changers

15 #SmarterEnterprise

Near Field Communication (NFC)

Sharing Pairing Transaction

14

16 #SmarterEnterprise

BitCoin

Digital  money…  The  new  form  of  currency

15

$1.5 billion USD worth of bitcoins exchanged daily

17 #SmarterEnterprise

Mobile Wallet: The New Wallet

identification

18 #SmarterEnterprise

iBeacons

Consumers can receive real-time, customized offers as they walk by or enter a beacon-enabled store

19

19 #SmarterEnterprise

iBeacons Creating Smarter Stores

20

Stores are integrating with apps, iPads and iBeacon technology to serve consumers more efficiently and effectively

20 #SmarterEnterprise

MobileFirst

21 #SmarterEnterprise

The ChangeHow we connect

…  of  employed  adults use at least

one personal mobile device for business 3

…of  adults  expect  a  mobile  transaction experience to be better than using

a laptop or PC 2

How often the average mobile

user checks their phone each day 1

What we expect How we work

150x 85% 81%

23

22 #SmarterEnterprise 22

IBM MobileFirst Portfolio

23 #SmarterEnterprise

The  MobileFirst  Enterprise  sets  an  Agenda  to…

and deploy mobile applications efficiently

and manage the mobile infrastructure to optimize performance

customers in context by leveraging mobile insights

the value chain to drive growth and ROI

BUILD

PROTECT

ENGAGE

TRANSFORM

24 #SmarterEnterprise

IBM has proven solutions to address a diver set of needs

25 #SmarterEnterprise

Can Help You:

• Quickly develop, test and deploy quality mobile apps across multiple platforms

• Seamlessly integrate rich mobile apps with enterprise data and services

q

Scan & Certify

Instrument

Test

IntegrateObtainInsight

Manage

Deploy

Design &Develop

26 #SmarterEnterprise

SolutionUsing the IBM Worklight mobile platform, the organization can develop and deploy hybrid HTML5 applications to deliver content across multiple mobile platforms.

BenefitsReduces multiplatform development costs by 60 percent when developing for five platforms

ChallengesRohde & Schwarz wanted to create a mobile enterprise infrastructure that would help it support multiple devices and create applications for customers, partners and employees

German manufacturer Rohde & Schwarz cuts mobile development costs by 60 percent

27 #SmarterEnterprise

Can Help You:• Instrument applications with security

protection

• Secure mobile transactions from customers, partners and suppliers

• Preserve native device experience without compromising security

• Separate personal and business data

• Provide intelligent access based on risk and location

Security Intelligence

Enterprise Applicationsand Cloud Services

Content Security

Application Security

Transaction Security

Device Security

DATA

Personal and Consumer Enterprise

28 #SmarterEnterprise

ChallengesThe hospital wanted to update its mobile environment to improve care quality, medical staff productivity and operating cost reduction.

Japanese Kochi Medical School Hospital improves care quality while cutting costs

BenefitsLower per-device expense helps reduce maintenance costs and equip a larger pool of employees.

Cloud based architecture maintains a security-rich environment for medical information which extends to, but is not stored on, mobile devices.

SolutionIBM helped the hospital to restructure its architecture to take advantage of Apple iPod touch devices, offering a more intuitive user interface, lower maintenance costs and a broader range of applications.

29 #SmarterEnterprise

Can Help You:

• Quickly create and deploy personalized mobile campaigns and gain insights

• Maximize brand value by integrating the physical and digital experiences of mobile customers

30 #SmarterEnterprise

Challenges

Cemex was looking for a way to improve productivity, reduce fuel costs and enhance the end customer experience.

By focusing on the customer and employee experience, Cemex transformed their business.

SolutionDeveloped Shiftmobile as a container app for employees to access Cemex mobile solutions. Used responsive design for multiple devices, WCM to securely access system information and single sign on for ease of use. In the end they were able to optimize their delivery schedules and electronically track waiting times and confirm deliveries.

Benefits

CEMEX UK boosted driver productivity by 68 percent, from 2.5 to 4.2 shipments per day. These improvements, in turn, helped the client reduce fuel costs.

31 #SmarterEnterprise

Can Help You:• Design new engagement models placing the

customer first

• Reshape processes and operating models for competitive advantage

• Build new business models that drive revenueIn essence, Reinvent Business with Mobile

32 #SmarterEnterprise

Air Canada: Perfecting the art of self-service, how self-service helped an airline transform their brand

ChallengesAir Canada put itself in the shoes of its customers and asked, “Why is that process like this? Why is it taking so long?” in order to determine what it could do to innovate and make it simpler for them.

BenefitsApproximate 80% reduction in per-check-in cost compared to traditional counter check-inMore than 50% reduction in time required to launch new services or channels through reuse of existing service assetsIncreased customer loyalty by virtue of more compelling and “stickier” self-service options like real-time notification

SolutionMulti-channel mobile customer experience leveraging iPhone, Blackberry and mobile web interfaces that use a common back-end services layer built on SOA principles supporting three LOBs: Air Canada, Air Canada Cargo, and Air Canada Vacations

33 #SmarterEnterprise 33

34 #SmarterEnterprise 34

© 2014 IBM Corporation

InterConnect 2015

Welcome to the brand new IBM InterConnect 2015! Register Today!

We're combining three of our most popular IBM conferences—Pulse, Impact and Innovate—into one of the most comprehensive software events ever to deliver even more value to attendees.

At InterConnect you will discover new ways to rapidly innovate and engage with clients. Cloud. Mobile. Data. Together they're transforming business. Come share your experience and expertise in Cloud, Service Management, Security, Mobile, DevOps, Internet of Things and Application Infrastructure.

36 #SmarterEnterprise

Three Ways to Engage with IBM MobileFirst

Download the IBV mobile study

For information on mobile products, services & use cases visit ibm.com/mobilefirst

Work with an IBM sales rep to schedule a mobile agenda workshop

37 #SmarterEnterprise

Thank You!

27