purpose of study
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Purpose of Study. Prepare recommendations to help the City of Rio de Janeiro improve its Olympic legacy by improving its infrastructure, social development, and its image as a world-class City. Outline. Outline. Introduction Improving Infrastructure Environment Transportation Housing. - PowerPoint PPT PresentationTRANSCRIPT
Purpose of Study
Prepare recommendations to help the City of Rio de Janeiro improve its Olympic legacy by improving its infrastructure, social development, and its image as a world-class City
Outline Outline
I. IntroductionII. Improving Infrastructure
A. EnvironmentB. TransportationC. Housing
III. Improving Social DevelopmentA. SocialB. Security
IV. Improving Rio’s ImageA. Marketing
V. Conclusion
Outline RIO in 2016!
2010 UN Habitat
2011 Military Games
2012 UN Rio + 20 Climate Summit
2013 Confederations Cup
2014 World Cup
2015 Rio’s 450th anniversary
2016 World Olympics
EnvironmentEnvironment
Rio as an Eco City
By making Rio an Eco City we strive to develop a modern & eco-friendly working and livable City
What is an Eco City? An eco-city is a is a green city designed with consideration of environmental impact, inhabited by people where emphasis is placed on pollution prevention, reuse, recycling and efficient use of energy and water, while taking advantage of locally available sources
Eco-city requires reweaving the urban fabric sustainably social justice, prosperity, and a healthy natural environment
Rio as an Eco CityRio’s Olympic Bid Document envision 2016 Games as
‘GREEN GAMES FOR A BLUE PLANET’Rio 2016 Sustainability Management Plan (SMP)
Environment awareness, Renewable energy use and Management Carbon neutral games, Air quality and Transportation, Ecosystem and Soil protection Sustainable design and Construction, Reforestation, Biodiversity and Culture Green procurement and certification, Solid waste management
Extending these initiatives to the Rio’s urban fabric Earlier Olympics have not extended the SMP to the Cities
PROCESS SOLUTIONSAt Community Level
Reduction, Reuse, and Recycling
Drainage + Sanitation + Sewerage SystemsGarbage Disposal
Awareness Educational Programs, Environment awareness campaigns role of NGOs
Adaptive Reuse of Infrastructure
All old buildings including those lying vacant can be used for museums, art studios, live-work units, offices, residential units, schools, retail outlets etc
Green Coverage and community spaces
Providing more of public spaces such as parks, playgrounds. Decongesting the crowded areas, stopping and regulating misuse of public spaces (e.g. by street hawkers), Change in existing land use and spatial programs
Social and
Economic
Housing and housing facilities, Community facilities, Health facilitiesFund raising and financing of businesses
Eco-World: first of its kind environment theme park and eco-tourism awareness center
The Eco-World could house:• the already proposed aquarium• Eco Museums replicating Amazon rain forest as environment education/awareness centers• Adventure rides• Safari rides• A Brazilian Gastronomy Center• Environmental Research Center
Will be a net Zero energy / Energy generating development
Generates revenue and jobs for the City
Eco World in Rio- the “RIECO World”
Carbon Neutral Games
The Zero Energy building (ZEB) / Energy producing Buildings Carbon offsets/credits
• Offsetting program with the Brazilian Government• United Nations Environmental Programme (UNEP)
United Nations Collaborative initiative on Reducing Emissions from Deforestation and forest
Degradation(UN-REDD) European Climate exchange (ECX) / Chicago Climate
Exchange (CCX)
Recommendations
EnvironmentTransportation
Transportation Plan
Integration and Planning Consensus building to establish long term vision
• Make a list of key stakeholders: Mayor, Land Developers in Barra de Tujuca, Olympic Committee, commuters
Establish Transit Oriented Developments at new sites
EnvironmentTransportation Management Accommodate tourists by providing better signage Basic language training for taxi driversProhibit private automobile based on license plate number
• Seoul, 1988
Information and Technology Invest in new software development such as phone
application that can make public transportation times available
• “Catch the Bus” application in Boston
EnvironmentHousing
Environment
Lessons Learned From Other Mega-Sporting Events• Financial Success vs. Success in Community Integration and Development• The need to accurately project demand and the recognition of different grades of housing and population• Pricing: During and post games for hotels and housing• Conversion of temporary to Permanent Demand: Comprehensive planning may result in increased tourism demand capacity in the long run
Requirements of Housing and the Opportunity for Growth Supply and Demand: During the Games vs. Post Games
How does this relate to Rio de Janeiro’s planning and demand management for the future?
Comprehensive viewpoint in long term development
•Community Development and Integration•Community Diversification • Concurrent development of “support” structures for residential areas
Housing Recommendations
Alternative methods of meeting temporary demands•Hotel development and Cruise Ships•Rehabilitation of unoccupied buildings•Increased development of Convertible Units•Rental Units of Local Housing•Local Hosting Volunteering
Volunteer Housing: Increasing Goodwill Abroad Housing and Hotel Pricing
•Hotel Price Fix•Hedges against Speculation (i.e. Taxing Profits)
EnvironmentSocial
Historic Preservation
Modern Urban Planning Highlights in the City of Rio de Janeiro
Use the momentum from the events of the next 6 years to increase Projetos de Estruturação Urbana projects
Create and increase incentives for developers to preserve historic areas
• Example: Adaptive Reuse Ordinance in Los Angeles
Cultural Preservation Recommendations
Promote lesser known cultural attractions to visitors, foreign and domestic• Vancouver used the Winter Olympic Games Opening
Ceremonies to Highlight Canadian Culture Partner The City and Embratur with Global NGO’s for
cultural education programs• LearnLink Program in Guatemala• Palestinian Association for Cultural Exchange
Utilize the IOC’s recent UN observer status to partner with UNESCO to promote education in Rio and Brazilian culture abroad
Basic Needs Recommendations
Broaden waste management systems to include all communities in the city
Establish Favela Agriculture Programs• Secure viable agricultural land near favelas• Creatively grow food in favelas
Institute high water and air quality standards for all communities of Rio de Janeiro
Equity Recommendations
Create Citizen Committee to monitor the social impacts of the Olympic Games• Include existing community groups• Vancouver; Sydney vs. Barcelona; Atlanta
Social Contract betweenresidents and government
Invest in youth sports and education programs• Work with existing community organizations • Financial support from Olympic sponsors
EnvironmentSafety and Security
Crime in Rio: Perception vs. Reality
Information on Crime to Guide Decisions
L.A. partnered with leading companies and used latest Geospatial technology.
Compstat information available to the public.
Community Oriented Policing
Transforms a police department from a reactive force to a proactive force
Puts officers in closer contact with the community in order to build trust and rapport
Expansion of current UPP program into all areas of Rio. Adoption of Community Oriented Practices
Marketing
Context: Tourism as Legacy
Perception Abroad vs. Reality of Rio
Mega-events create momentum for long-term tourism after the Games
Hosting does not guarantee long-term increase in tourism• Barcelona vs. Lillehammer
Winning bid does not guarantee optimal tourism promotion• Sydney, Vancouver vs. Beijing
Vancouver 2010 Video
Strategic Promotion and Placement
Target Audiences Surrounding the Olympic Games• Fan of Professional Sports Teams / Leagues• Families Participating in Youth Sports
Target Audiences Before & After the Games• International Business Travelers• Brazilians and Brazilian-Americans in the U.S.• U.S. Cities with Direct Flights to Rio
Channels Slogans / Taglines
Ad Comparison
Marketing Recommendations
Search engine optimization Aggregation of websites Visa process reform Taxi language / Safety helpline Survey Questionnaire
EnvironmentConclusion
We would like to thank you all for hosting us in your marvelous City. We look forward to hearing about Rio de Janeiro’s progress and success in hosting its upcoming international events.
We would like to thank Professor Peter, Jonathan, and our guests from all the agencies for sharing their expertise and good faith. We give a special thanks to our panel:Dr. Ruy CezarDr. Aspasia CamargoCristriane RezendeProberto Ascarella
Obrigado!