PURITY TV SEEKS SPONSORS FOR LAUNCH OF FIRST BRANDED ENTERTAINMENT SOCIAL TV NETWORK

New York, NY, Jan. 3, 2012 - Purity TV is seeking sponsors for launch of its social TV platform for distribution of branded entertainment video content that offers a more efficient and personal way for brands to connect to audiences through that content.

“We embarked on a journey to build the first Branded Entertainment Social TV Network and pave the way for how people and brands connect through branded entertainment,” said Adrian Vizik, CEO and founder of Purity TV.

He continued, “At the moment, searching for branded video content is really like searching for a needle in a haystack. It is scattered all over the Internet, a headache to find on social networks, and both people and brands are missing out. We want to help people find and enjoy the best branded entertainment video content from around the world when, where and how they want it.”

Purity TV will address the fundamental problems that viewers and brands have been facing since the advent of branded entertainment: How can viewers and brands connect on a more personal level through interactions and conversations around branded video content? How can they start a real-time two-way conversation? How can viewers talk about and share amazing branded video content they have experienced?

Viewers can enjoy films, documentaries, webisodes and original series from leading brands such as BMW, Audi, Nike, Intel, Dior, Philips, Prada, Nokia, Chanel and Absolut Vodka. Branded content will feature celebrities such as Bruce Willis, Kobe Bryant, Keira Knightley, Madonna, Marion Cotillard, Clive Owen and Jude Law, and directors such as Martin Scorsese, Robert Rodriguez, Guy Ritchie, John Frankenheimer, John Woo and Spike Jonze.

Purity TV will connect viewers and spark real time conversations around branded entertainment and brands people are passionate about. Purity TV enables users to connect to one another and express themselves in real-time, while watching branded entertainment video content from brands they love and get rewarded for it.

Purity TV’s intuitive interface makes it easy for audiences to find branded video content. They can easily view, search and filter content by keyword, brand, genre, location, language, most viewed, most commented on, most liked, most shared, most recent and other attributes. It will also allow users to interact and share specific moments and scenes through Facebook, Twitter and email.

Viewers can check-in to any branded content and like, rate, watch, follow, discuss and share it. Viewers have incentives to participate in the form of rewards, coupons and discounts based on the content they are watching. Rewards and discounts can be used to purchase brand merchandise or toward services offered. Discounts take advantage of segmentation and separation of user levels.

Based on user activities, over time, Purity builds up a taste profile for each user and can make recommendations for other content, discounts or promotions user might enjoy.

Purity TV offers individuals and companies the opportunity to support the launch of Purity TV through a flexible funding campaign at IndieGoGo. Contributions begin at $10 and earn individuals access to the beta version prior to the official launch. Purity TV is also issuing an invitation to become a founding member of the network, with perks that include limited edition items, T-shirts, iPads and iPods. The funding campaign ends on Tuesday, Feb. 28, 2012. For more information, visit http://www.indiegogo.com/purityTVproject or company’s blog at http://www.purity.co

Purity TV will be available as a free application for phones, tablets, connected devices and can be viewed on PCs and Macs via the Purity TV website.

Contact: Adrian Vizik, Purity Media Co., Phone: +1 (646) 657-9727 Email: adrian@purity.tv