purebred smf team final presentation april 2017
TRANSCRIPT
SMF Purebred Unit- 2016/2017
SWOT Analysis
• Quality of our genetics
• Networking within the industry
• Background in the industry
• Short term management
Strengths Weaknesses
SWOT Analysis
• Genetic improvements
• Increasing herd size
• Marketing of herd
• Future students
• Biosecurity
• Pen availability
• Pasture availability
Opportunities Threats
Key Performance Indicators
Growth Open Cows
Length ofCalving Season Death Loss
G O
L D
Growth
Weaning Lowest
Weaning Highest
March Lowest
MarchHighest
Bulls 530 lbs. 930 lbs. 1050 lbs. 1568 lbs.
Heifers 564 lbs. 850 lbs. 902 lbs. 1266 lbs.
Open Cows
• Breeding mineral
• Vaccines
• Two bulls for breeding
Length of Calving Season
39%
42%
19%
74 days
January
February
March
Death Loss
• Total loss of 6 calves – 17% death loss
• Natural Calves
– 4 bulls, 1 heifer
• Embryo Calves
– 1 bull
DDeath Loss
Semen Testing
• Electro-ejaculation
• Checks fertility
• Two decision deferred
Calf Treatments
• Scours
– Penicillin
– Scour boluses
• 69E had contracted tendons
– Rompun
– Metacam
Health Checks
• Twice daily
• Preventative measures
General Health
• Vaccinated heifers
and bulls
• Palpated heifers
Sustainability and Stewardship
• Identify high risk areas
• Environmental Farm Plan
Carcass Ultrasound
• Record current herd status
• Set a target goal
Embryo Plans
• New contract with Commercial and Stockman’s Club
• Red and black embryos
• Putting embryos in 10-15 cows
New Herd Bull
• Purchased from Northern Alliance Bull Sale
– Lot 526 - PM TOP GUN 8216
– Purchased from Poplar Meadows for $11,000
Breeding Plans
• Turn out Poplar Meadows Top Gun with heifers
• Merit Source will breed cows
Culling
• 10W
– Arthrogryposis multiplex carrier, now used in recipient program
• 52C– Calf died, temperament, related to 10W
• 34C
– C-Section
Cow Herd Diet
• $1.71/ head/ day - dry cow
• $1.75/ head/ day - lactating cow
Yearling Bull Pen
• Goal weight of 1350 lbs
• Averaged 1379 lbs
• $1.97/ head/ day
Replacement Heifer Pen
• Goal weight of 1100 lbs
• Averaged 1128 lbs
• $1.43/ head/ day
Show String
• Country Junction ration
• Free choice hay
• Free choice mineral and cobalt salt block
Grazing Plan 2017
• Pasture rotation
• Mineral placement
A
B
D
C
E
Goals of Marketing
• Attracting new Beef Day clientele
• Marketing the purebred herd
• Promoting Lakeland College
Social Media
• Continued to be a success throughout the year
• Gained multiple new mailing contacts for Beef Day
• Gained one new bull buyer
Print Marketing
• Published an ad in Angus Edge and Angus Angle
• Goal was to increase Beef Day audience
Knowing Our Audience
• Different target groups
• Variety of marketing tools
Canadian Bull Congress
• Trade and livestock exhibition
• Unique venue
• Presence of quality cattle
Yearly Show Expenses
$920
$940
$900
$3,397
$1,335 $669
$1,120
$4,712 Lloydminster
Agribition
Camrose
Feed
Supplies
Transport
Food
Hotels
Show Recommendations
• Consider attending the National Angus show at Farmfair International
• Red influence in show string
• Maintain longevity of show females
Beef Day Results
• 13 bulls averaged $3,561
• 54D was the high seller at $5,000
• One lot of three embryos sold for $3,000
Beef Day Recommendations
• Include pick up/holding dates for bulls in sale catalogue
• Continue bringing in new buyers along with repeat customers
• Marketability of bulls throughout the year
Beef Day Recommendations
• Continue involving all Livestock SMF Units
– #OneTeam
• Earlier catalogue timeline
Revenue
$5,495
$49,850
$3,000 $935 $461
Cull Sales
Bull Calf Sales
Embryo Sales
Bull Rental
Miscellaneous
Total Revenue: $59,742.60
Income vs Yearly Budget
$5,496
$49,850
$3,000 $3,000
$58,500
$3,000
Cull Sales Bull Calf Sales Embryo Sales
Income
Budget
Expenses vs Yearly Budget
$31,742
$22,603
$6,665 $6,324 $4,051
$15,500
$5,000 $7,300
$3,000 $3,300
Feed LivestockPurchase
Beef Day Vet Show Supplies
Expenses Budget
Total Expenses: $69,079.75
Expenses vs. Industry Average
$400
$234
$120
$41
$15
$351
$90
$160
$75
$18
Feed Breeding Labor Registration Vet
Unit
Industry
Unit Total: $810/ headIndustry Total: $694/ head
Financial Summary
• Net Loss ($9,337)
• Adjusted Herd Inventory $159,600
• Accrual Net Profit $150,195
Accomplishments
• Generated interest
• Red embryo program
• Beef Day
• Increased networking
Recommendations
• Purchase assets
• Continue culling
• Embryo transfer
• Attend livestock shows
Thank YouLeila Hickman
Denise Martin
Josie Van Lent
Peter Wilkinson
Sharon Rieter
Jamie Anderson
Austin Partington
April Warrilow
Rusty Quam
Lakeland College Marketing Department
Dr. Kent Weir
Geoff Brown
Blair Dow
Marisa Moe
Bevin Hamilton
Janet Kerr
Jessica Hryciuk
Darrell Hickman
Tracy Quinton
Kyle Dodgson
Corey Bloder
Grayden Kay
Laura Bodell
Target Cattle Concepts
Lazy MC Angus
Poplar Meadows Farms
Rodgers Farms
Radford Trucking
Twine Design & Graphics
Diamond C McPhee Ranches
Hall’s Cattle Company
Turkey Snelgrove
Janelle & Ramon Green
SMF Units
UFA
New Holland
Amy Cusack
Tamara Martin
Questions?