pure application system

© 2013 IBM Corporation 1

Introduction to IBM PureApplication System Jonathan Langley IBM PureSystems Sales Lead


Four important shifts for IT

Only 21 percent of organizations are operating at

the highest level of efficiency.

Source: IBM, Data center operations efficiency best practices, April 2012

21% Relentless focus on streamlining IT operations



72 percent of CEOs surveyed see

the need to improve response time to

market needs.

Source: IBM, “Leading Through Connections: Highlights of the Global Chief

Executive Officer Study,” May 2012.

72% Customers are increasingly demanding



90 percent of businesses are adopting

cloud computing.

Source: IBM Institute for Business Value and Economist Intelligence Unit, “Cloud-

Enabled Business Model Survey,” 2011.

90% Cloud transformations have gone mainstream



95 percent increase in the amount of digital content

created by 2015.

Source: IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December

2011

95% Big Data is getting bigger

4.


Will your existing infrastructure adapt?

Accelerate new

applications, big data

and analytics

Simplify cloud

application platforms

and infrastructure

Improve IT

efficiency by

simplifying

the IT lifecycle


A new breed of systems from IBM

Systems with integrated

Expertise and built for cloud

Capturing and

automating what

experts do

Deeply integrating

and tuning

hardware and

software

Making every part of the IT

lifecycle easier


PureSystems: changing the experience and economics of IT

15 minutes

to deploy 3 tier web application and automatically

scale in minutes

Infrastructure

Delivering Cloud Infrastructure Services

Data Platform

Delivering Big Data Platform Services

Application Platform

Delivering Cloud Application Platform Services

Infrastructure


Infrastructure


Infrastructure


Infrastructure


Infrastructure



Delivering Cloud Application Platform Services

Data Platform


Data Platform



PureApplication System Overview (high) This video will play

directly from laptop: http://www.youtube.com/watch?v=wDrZps9I9vQ&feature=endscreen&NR=1


IBM PureApplication System


Complete, Ready-to-Go Systems

Pre-integrated, up and running in <4 hours.

Pre-optimized for enterprise application

workloads

Simplify Ongoing Tasks

Single point of platform and application

management

Repeatable self service application

provisioning

Built for Cloud

“Platform as a Service”

Elastic application runtimes

Best practice, pattern-based

Manual, brittle

Policy based elasticity, single view

OS, runtime, resources

Manual optimizations on-site Pre-optimized by experts

Deploy

Manage

Optimize



Inside PureApplication System

100+ ISV business applications

Business intelligence

Business process management

Web experience (Portal)

Patterns of Expertise

Application Platform Application Optimization

System wide Management

Automation & Scaling

Caching & Elasticity

Application Centric Provisioning

Usage Metering Security

Monitoring

App Lifecycle Management

License Management

Self-service

Data management

System Infrastructure Integrated Server, Storage, Network

Power Management

Storage & VM Optimization

Virtualization

Integrated System Management

Application patterns from IBM

and partners

Integrates an application

platform optimized for

enterprise applications

Inherits the capabilities of

PureFlex System


PureApplication System transforms the application lifecycle

Simplified lifecycle Fast time-to-value

Agile business Optimized performance

• Support for any enterprise application

• Pre-integrated Cloud capabilities and expertise for added

elasticity

• Shared resource pools, advanced license management,

cloud groups, user groups

• Auto-balancing of application resources

• Expertly architected for high availability

• Capable of deploying a 3-tier web application in under

15 minutes2 and automatically scale in minutes3

• Quick and low-risk setup and tear-down of an

application environment

• Business intelligence analysis expertly deployed in

under 30 minutes

• New application packaged by expert into a pattern can

often be deployed in minutes or hours

1) Based upon testing of the IBM PureApplication System W1500-96 and W1700-608 with time measured from powering on the system to when it is ready to support application deployments

2) Based upon testing of the IBM PureApplication System W1500-192 and W1700-608 deploying a single Virtual Application Pattern consisting of 2 WAS VMs, a DB2 VM, and updating the Elastic Load Balancer (ELB). The WAS VMs were allocated 4 vCPUs, 4 GB of memory and 12 GB of disk while the DB2 VM was allocated 8 vCPUs, 6 GB of

memory and two virtual disks of 12 GB and 4 GB.

3) Based upon testing, under various workload conditions, of the IBM PureApplication System W1500-192 and W1700-608 automatically scaling a Virtual Application Pattern consisting of WAS VMs by adding an addtional WAS VM

4) Based upon testing of the IBM PureApplication System IBM PureApplication System W1700-384 (Power7+ Processor, 3.61GHz w/ 8-cores)VMs were deployed using the Virtual System Pattern methodology and were deployed as a WAS 8.5 five-node cluster that deploys 5 virtual machines consisting of one deployment manager, 3 custom

WebSphere nodes and 1 IBM HTTP Server. Each VM had default CPU and memory settings of 1 virtual CPU and 2 GB of memory

• Expert-built patterns simplify deployment and

maintenance of applications

• Disaster Recovery setup in as few as 5 clicks

• Concurrent management of 1000+ VM’s on a single

W1700-384 system4


Deploy cloud platforms into

your existing infrastructure

Accelerate cloud deployments with

PureApplication System

Immediate access to

managed services

PureApplication System is built for cloud

Enterprise

data center

Managed

private cloud

Enterprise

Hosted private

cloud

Enterprise

Shared cloud

services


Flexibility is required for cloud delivery, integration and use

Evolve existing infrastructure

to cloud

Accelerate adoption with integrated systems

Immediate access to a managed platform with

flexible cost

Common Cloud Management Services open standards reference model

Enterprise

data center

Managed private

cloud

Enterprise

Hosted private

cloud

Enterprise

Shared cloud

services


Today’s deployment lifecycle

Build for Dev

Build for Test

Build for Production

Maintain

Upgrade

Hardware

Operating System

Middleware (Broker etc)

Hardware

Operating System

Application Server

Hardware

Operating System

App Data

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System Pattern Lifecycle

Build pattern for

Dev

Deploy for Test

Deploy for Production

Maintain pattern

Upgrade Pattern

Solution Level Patterns

Stack Governance

Simplified Scalability

Simplified HA

Simplified DR

Simplified Networking

IBM Best Practice

Simplified Storage

PureApplication Systems

MQ in PureApplication Systems September 2013 16

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Why use patterns This video will play directly from laptop: http://www.youtube.com/watch?v=9n_3Z8kEqb0


“Patterns of Expertise” covering the breadth of industry

Banking

Energy & Utilities

Insurance

Government Retail

Telecom

Financial Markets

Healthcare

*

*

Consumer Products


Additional benefits achieved for this large Insurance provider

NPV discount rate at 6.5%

IT labor rate at $82 per hour

Cost to

IT

Cost to

ITCost to

IT

Cost to

IT

Cost to

Business

Cost to

BusinessCost to

Business

Cost to

Business


The right model to fit your needs

Small rack (25U) • 32 & 64 core options • 30% less power consumption • Smaller footprint

Large rack: (42U)

• 96,192, 384 & 608 core options

• All models are integrated by design and share the same built-in expertise and simplified experience

• Upgrade to larger configurations in a rack without taking an outage

Increased: •Performance and Efficiency

•Resiliency

•Choice of OS

“Mini” Large POWER

NEW! 32 and 64 core options

NEW! POWER7+ model supporting up to 608 cores in a single system


Customer Story (high) This video will play directly from laptop:

http://www.youtube.com/watch?v=wDrZps9I9vQ&feature=endscreen&NR=1


IBM PureSystems gain momentum

2300 machines

shipped

IBM PureSystems family introduction New: PureFlex & PureApplication

New: PureData Enhanced: PureFlex

Simplifying cloud, big data &

analytics – tailored for your

business

2013

Q1 Q4 Q3 Q2 2012

2300 machines

shipped

320 optomised solutions

from 275 partners 70+ references and case

studies


Explore Next Steps

2300 machines

shipped

Remote or direct access to a working machine to run your workloads and patterns

A full or half day session hands on at your location with the technical experts for PureSystems

BVA measures the business

benefits of IPAS

Visit an IBM Innovation

Center

IBM Labs Come to You Conduct Business Value

Assessment


ibm.com/puresystems

pure application system

Technology