The Company: Purchasing Power is a voluntary benefit pro-vider of employee purchase programs. Eligible employees can buy computers, electronics and home appliances from Purchasing Pow-er through the ease of payroll deduction. The company maintains relationships with many major manufacturers, as well as several resellers, distributors and other suppliers.

The Challenge:Purchasing Power’s B2C ecommerce programs provide a valuable benefit to employees by allowing them to make purchases and have funds deducted directly from their paychecks. However, the company wanted to increase their value proposition by delivering educational content to aid in the purchase decision.

Purchasing Power Drives 4x E-Commerce Conversions

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To see it live, visit: http://go.ioninteractive.com/example/

PPW/autowarranty

Marketers use ion’s interactive content to cut through the content marketing clutter; engage their best prospects in an explicit digital dialogue; generate more social shares and leads; improve lead quality and develop deep, specific and descriptive buyer profiles.

ion’s developer-free solution enables this new capability without relying on time-, cost- and talent-prohibitive resources. ion’s unprecedented high-fidelity data—configura-tions built, budgets calculated, self-assess-ments answered, content consumed—

is instantly and seamlessly used to accelerate lead-to-revenue velocity.

ion’s native Marketo REST API integration is a seamless way to dynamically exchange ion’s highest value targeting, personalization, seg-mentation and scoring data with Marketo. Use explicit ion data for scoring, nurturing and surfacing in Marketo. And use Marketo data to dynamically pre-populate or shorten ion forms; personalize ion content; and progressively profile leads. When you put Marketo and ion together, 1+1 is far more than 2.

ion+Marketo

Through the Usage of Interactive Content

Purchasing Power wanted to replace static pages of text with interactive experiences that would educate their audience and increase purchase conversion rates. The solution need-ed to provide a wide variety of creative options for publishing interactive elements, the ability to launch without developers in order to keep costs down and timelines fast, and integration with their existing CMS.

The Solution: Because Purchasing Power’s B2B team had already seen success with ion, the B2C team decided to utilize the tool to create interactive content for consumers. They chose to use ion’s professional services capabilities to help bring this vision to life and help translate their written content into visually engaging and participatory

experiences. Speed to market was facilitated using ion’s growing library of Quick Start templates to rapidly deploy concepts. And ion’s services team created more custom B2C-focused experiences from scratch. These bespoke experiences were also saved as Pur-chasing Power Quick Starts that can be quickly cloned and versioned in the future. Together with ion’s services team, Purchasing Power initially created three interactive experiences.

The Results: After 90 days, the three experiences together exceeded the conversion goal by 80%, yielding a conversion rate 4x higher than the average site conversion. There were also noticeable upticks in engagement with metrics like specific content interactions and time spent. Overall,

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To see this experience live, visit: http://go.ioninteractive.com/example/PPW/laptopfinder

Contact ion Speak with an ion interactive professional and learn how ion+Marketo can help you interactivate your content marketing. Sales: (561) 235.7474Email: info@ioninteractive.com Visit: www.ioninteractive.com

the ion experiences proved to be stickier and have lower bounce rates than their predecessor pages.

As part of Purchasing Power’s services en-gagement, ion provides insights and analysis that help inform data-driven decisions about user behavior and testing opportunities. With ion’s help, these reports enable Purchasing Power to understand how to optimize their

interactive content and to make valuable, previously unnoticed inferences from content performance.

The Next Steps: As Purchasing Power and ion continue their partnership in 2016, they will use the insights gained from the insight report, as well as usability testing, to look for additional opportu-nities to improve the customer experience and

www.ioninteractive.com

To see this experience live, visit: http://go.ioninteractive.com/example/PPW/laptopbuying