Purchase & Negotiations Assignment: Individual

Company : ITC Ashirvaad.

What does the company manufacture and sell? How has the company come this far? Who are the major customers and suppliers? How is the company organized to meet their output requirement, and to satisfy their customers?

Ans:

Aashirvaad is a brand of staple food and kitchen ingredients owned by ITC Ltd.

The Aashirvaad range of products include Atta, Ready-meals Salt, Spices and Instant mixes.

Aashirvaad Journey can be elaborate as follows:

Aashirvaad Atta was launched on 27th May 2002 and within a short span has become the number one in branded packaged atta across the country for longer.

Aashirvaad whole wheat atta 0% maida and 100% atta. Premium quality atta, made from 100% MP 'Sharbati' wheat. From the stable of India’s most trusted Atta brand - ‘Aashirvaad’ - comes a new

variety – Aashirvaad Atta with Multigrains.

Aashirvaad Ready Meals –

a range of ten of the most popular Indian dishes in a ready to eat format. A unique food processing technology and a 4 layer international pouch, combine to provide a wholesome dish, carefully preserved. This unique technology ensures freshness and taste is maintained without the use of preservatives - 100% natural! Just heat and eat!

Salt

ITC launched branded packaged salt under the brand name ‘Aashirvaad Salt’ on 26 March 2003.

Spices

ITC forayed into the branded spices market with the launch of Aashirvaad Spices in Northern India in May 2005. The offering currently consists of Chilli, Turmeric and Coriander powder in SKUs of 50g, 100g, 200g and 500g each.

Instant mixes

This range, launched in March '06, includes Gulab Jamun, Rava Idli, Rice Idli, Rice Dosa, Khaman Dhokla, Rasmalai and Vada mix. The Rava idli Mix is available in 500g pack and rest of the products are available in 200g packs. The latest entrants to the portfolio include Rasmalai and Vada mixes. Rasmalai mix is available in 126g pack and Vada mix in 200g pack.

There customers are the working couple who doesn’t have enough time for cooking can use ready-meals, Mothers- understand how important it is to every mother to provide the best for her children and family. And it has been the company’s constant endeavor to help her do,

exactly that and make sure our product ingredients are carefully nurtured and processed, with love and care, health conscious- each and every product of Aashirvaad is produce with maintaining high quality Aashirvaad believes in offering their customers/consumers only the best because they deserve it.

Regarding supplier : Straight from the source to deliver the promise of quality they source thier products directly from farmers through the e-choupal initiative. And from these, we choose only the finest grains and the purest of spices. We deliver on our promises, so you can deliver on yours to your family.

2. How is the purchasing function organized? How is the purchasing department positioned to satisfy the objectives of the company? What are the specific objectives of the department? How do they relate to the objectives of the company?

3. Based on your study please suggest the areas of improvement in the company and discuss how the Purchase department could lead to a more efficient/effective system in the company.