PUNE CENTRAL MALL

Kohinoor Business School, Khandala

Introduction-Shop, Eat, Celebrate.

Area- around 13,000 square feet.

5 shopping level.

Variety-The mall houses around 250 clothing brands

ranging from traditional, formal, casual and sports wear.

Some of the popular brands that you will come across while shopping at Pune Central are Adidas, RBK, Nike, Allen Solly, Excalibur, Zodiac, Peter England, Louis Phillipe, Color Plus, Pepe Jeans, Biba and many more

FLOOR PLANNING-0th and 1st levels are

dedicated to women shopping.

2nd and 3rd level are men’s section.

4th level has house hold articles that include kitchen accessories, bed sheets, bathing accessories and many more.

Ground Floor-Traditional women wear, baby

wear and night wear etc.pretty collection of salwar

kameez.Women’s jwellery, watches and

handbags.Food Court- Popcorns, Samosas,

Chinese dishes at the food court

first floor-wide range of cosmetics. You will find best perfumes, lip

sticks, nail paints and other cosmetics on this floor.

Second Floor-• men’s formals that include

formal shirts, trousers, ties and accessories.

Third Floor-• Third level is for men’s

casual. • You will find exciting Tee’s,

Jeans, Kurtas and other casual items on this floor.

• Sports wear is also available on the 3rd level.

Fourth Floor-4th level has house hold

articles that include kitchen accessories, bed sheets, bathing accessories and many more.

You will also find wide variety of chocolates on this level.

Chocolates are available in gift packs for your beloved ones.

New Initiative-

the first time that Central has launched two malls in a city on , October 25, 2007 .

Area- 1,20,000 sq. feet.

500 national and international brands.

What is new?It is one of the few

destinations which offers international brands like Tommy, FCUK, Esprit, Gas, Calvin Klein, Nautica, Lacoste & many more all under one roof.

Food Bazaar, which offers a wide variety of groceries, fresh and frozen foods, home and personal care products & a lot more.

conti…. The sprawling  food

court will offer a multi-cuisine dining experience to customers, with more than ten different eating establishments, including - Java Green,  Smokin’ Joes’, State of Punjab, Gelato Italiano, Coffee blues, Juice Bar, Hot’wich, Republic of China, Chaat Bazaar and Not Just Dosas.

Why second CENTRAL MALL in PUNE overwhelmed by customer

response to seamless mall concept, where they can Shop, Eat and Celebrate, under one roof.

witnessed over five million customer walk-ins in our first Pune Central since inception.

Conti…

Pune city has a growing population of students in professional & post graduate courses, a growing BPO & IT segment & increasing career opportunities leading to an increase in scope for lifestyle malls

Interior space design and store design

Atmosphere & Aesthetic

Space Planning

Layout

Space Planning-All national and

international brand are available in ground floor.

Product like fragrances, jwellery, cosmetic which are largely impulse item placed near the entrance of store.

Ground Floor-Women’s wear, different

size in different rack.Other side different-

different companies shoes for ladies and gents.

First Floor-• Men’s wear

Second Floor-• Children’s wear.

Third Floor-• casual wear. Fourth Floor-• food bazaar.• More than 10 different

eating establishment including-

1- java green, 2- smokin Joes, 3- state of Punjab, 4- gelato italiano, 5- coffee blues, 6- juice bar, 7- fizee coller, 8- chaat bazaar, etc.

Atmosphere & Aesthetic-Visual communication,

lightning, color and scent to stimulate the costumer perceptual and emotional responses and their by influencing their buying behavior.

Music played at background mostly was indo-western music to attract customer.

Uses the vibrant color red through out.

How it looks-

Few big brands-

Merchandise Hierarchy- men’s garment

formal

casual

ethnic sports wear

party wear

Merchandise Hierarchy- women’s garment

western wear casual wear

flat front trouser

three fourth length top

cotton linen blended

jacket suit

skirts

Merchandise Hierarchy- kids garment

sporty

international look hip and trendy

funky kids wear

sporty & roses line for girls

skull & stud line for boys

harry porter collection

Merchandise Hierarchy- Food bazaar

wins, bear(kingfisher)

towels

bathroom set

bed linen

table linen

crockery

Special thanks to- Javed sir

Presented by- yugesh kumar dubey(8279) Kohinoor business school,

khandala