pumpstart v2
DESCRIPTION
TRANSCRIPT
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National Payment Card
Pump Start
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Cash Customers are Important to Your Business
• Cash customers face hurdles when they pay with cash.
They have to estimate what their tank will hold.
They have to return to the store to receive change if they over-estimate so they tend to underestimate.
They have to have the right currency in their wallet.
They have to wait in line-maybe twice.
• Handling cash increases cashier errors and takes them away from selling in-store merchandise.
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How NPCA Has Addressed The Need
• National Payment Card Association (NPCA) has developed a technology solution that improves your handling of cash customers.
• Customers don’t under-estimate the amount of fuel.
• Drives up the amount of cash transactions.
• According to a 2011 study by NACS, about two-thirds of consumers pay for their gas with plastic, leaving one-third who are primarily cash customers.
• Eliminates the need for customers to pay before they pump their fuel.
• Adds convenience and customer stickiness.
• Customers continue to come into the store- enhancing the opportunity for in-store purchases.
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The Technology Solution: Enrollment
CashiersScans customer’s
driver’sLicense
Information is loaded into enrollment
screen
The technology is a stand-alone systemthat sits on the counter in the c-store
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The Technology Solution: Enrollment
Cashier Scans Pumpstart Card
In the store
The technology is a stand-alone systemthat sits on the counter in the c-store
2Pumpstart card information is
linked to Driver’s License
Cashier enters phone number
Information is uploaded to Pumpstart
systemEnrollment
is complete
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The Technology Solution: Fueling
Cash customers insert Pumpstart CardAt the pump to activate pump each time they buy gas
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When Fueling is complete
return to store to pay
Cashier take cash and
tenders the transaction
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In-Store Dashboard Display
• In-store application shows
status of transaction
• Blue: Fueling
• Green: Finished pumping
• Yellow: Drive away
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In The Case of a Drive-off
Cashier presses “drive-off” key on POS register and in Pump Start screen, record/receipt is printed in the
store
Card is de-activated.
License associated with card is flagged.
Any attempt to use the card again will result in declined access.
Inactive cards display as yellow on Pump Start dashboard.
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Licensing Requirements
• Currently there is a patent for Pumpstart Use and a license is required from the Pump On LLC to use the NPCA technology.
• NPCA has negotiated with the patent holder to secure an umbrella license that can be used by all NPCA Pumpstart clients.
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NPCA Pricing
Equipment Costs:
• Drivers License Scanner & Mag Stripe Reader: $470 per store.
• NPC transaction router: $200 per store.
Cards:
• Price varies based on volumes ordered.
• For example, 100,000 @ 12 cents each.
Transaction Processing:
• $100.00 per store per month
• Includes license for patent
