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TYPE : Public

INDUSTRY : CLOTHING & CONSUMER GOODS

AREA SERVED : WORLD WIDE

REVENUE : 2.706 billion (2010)

PROFIT : 202.2 million (2010)

EMPLOYEES : 9310

WEBSITE : WWW PUMA.COM

The Company

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KEY PEOPLE

Melody Harris-Jensbach deputy CEO

Klaus Bauer (COO)Jochen Zeitz (CEO and chairman)

Franois-Henri Pinault (Chairman of the

supervisory board)

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Unfolding

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Unfolding

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Rudolf dassler

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TRADE MARK

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MISSION

PUMA has the long-term mission of becoming themost desirable Sportlifestyle company.

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VISION

We are committed to working in ways that

contribute to the world by supporting creativity,sustainability and peace and by staying true to

the values of being Fair, Honest, Positive andCreative in decisions made and actions taken

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Puma is the sponsor of the Formula One racing team Red Bull .

The team was present at the 2010 Canadian Grand Prix.

New Zealand wicket-Keeper and ace batsman Brendon

McCullum wearing the puma wicket-keeping gloves and pads,during a test match.

Puma is a sponsor of sporting events and identities, domestically

and internationally. From its origins in football, the company

sponsors numerous footballers and national football teams; the"Formstripe" especially has a heavy presence in Africa.

Puma is also the sponsor of a number of Premier League teams,

Newcastle United and Tottenham Hotspur .

sponsorship

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Foot wear

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T shirts

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watches and mobile phones

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bags

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Caps and belts

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Sports items

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Perfumes and sunglasses

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Just as our products have evolved over the last

century and a half, so has our culture. We know it

would be easy to rest on our success. So we dont. We

see our company and our employees as agents of

change, making a difference and making history

culture

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Puma AG has approximately 9,310 employees and

distributes its products in more than 80 countries.

trade

The trade policies that enhance the free flow of goods

globally and remain consistent with their labour and

environmental values.

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FIGHT AGAINST HIV/AIDS

Social responsibility

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Usain bolt

Official

ambassador

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Julie foudy

WOMENS FOOTBALL AMBASSADOR

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Sourav ganguly

BRAND AMBASSADOROF PUMA IN INDIA

Sourav ganguly

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PUMA has always being investing hugely in R&D and it is the companys biggest strength.

1949: Rudolf Dassler has the idea of football shoes with removable studs.

1952: Introduction of the SUPER ATOM.

1960: Introduction of the technologically advanced vulcanization production technique.

1968: Launch of the legendary KING. PUMA is the first manufacturer to offer sports

shoes with Velcro fasteners.

1976: Introduction of the revolutionary S.P.A.-Technology.

1991: Launch of the DISC SYSTEM sports shoe.

1997: Launch of the CELLERATOR.

2000: Production of fireproof footwear.

Research and Development

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2002: Launch of the SHUDOH.

2004: Collaborative partnership with world-renowned designer Philippe Starck.

2005: Mayfair Vermgens waltung mbh acquires a total of 16.91% shareholding.

2006: The company is listed in the Dow Jones Sustainability Index; Italy would go on to win the

world cup as they are sponsored by Puma many of the teams soccer( football) players wearing

Puma cleats.

2007: Voluntary public take-over by Pinault-Printemps Redoute; Prolongation of the contract

with Jochen Zeitz by five years.

2008: Melody Harris-Jensbach is appointed Deputy CEO; Designer and artist Hussein Chalayanbecomes Creative Director, Puma also acquires a majority stake in Chalayan's business and

Hussein Chalayan.

2010: Signs two year deals to make the kits of Newcastle United, Motherwell, Hibernian,

Burnley & Preston from the 201011 season.

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Puma a winner at innovation and design awards

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It uses 65% less paper to make

It reduces water,energy,and diesel consumption.

In addition it reduces carbon emission by 10000 tons a

year.

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Puma and ferrari

Puma and Ferrari announce long termpartnership extension

Puma has a partnership with Ferrari

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The competitors

NikeNumber one sports brand in the worldUS based: administrative activities & design and productinnovationSub brands like Tiger Woods or Michael Jordan

ADIDAS

Focus on core sports like soccer, tennis, athletics and skiingDesign and marketing department are located in Germany

DieselMajor fashion brand including: sunglasses, footwear, watches,fragrances and writing toolsExperienced an unexpected growth rateBrand is still situated in Italy (jeans production)

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Puma todayPresent day

Puma is the main producer of driving shoes and race

suits.

They are the prime producer in both Formula One and

NASCAR .

It is the official sponsor for FIFA world cup

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Global sport lifestyle brand PUMA has announced

its association with the defending championsRajasthan Royals and Deccan Chargers because

they believe that IPL roll out an extensive 360-

degree communication program and this will

ensure PUMAs presence in all marketing

activities

Association with ipl

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Puma in kerala

There are two showrooms in Kerala.

Both are situated in Ernakulam.

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Drawback of puma

* Very low brand awareness

* Market share is low

* Advertising is very low

* No penetration into the market

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