PUMAAmanda Taylor’s Full Digital Strategy

ABOUT

• One of the world’s leading sports companies (Puma.com)

• Sells footwear, apparel, accessories• Sports AND fashion• Look good, feel good, perform better

Target Audience

• Our Focus: Young Adults• Specifically: Ages 16-25• Both male and female• Loyal customers and new

customers

BIG

ID

EA

• Not enough people are informed about Puma’s unique style that looksjust as good OFF the field.

• What’s the BIG idea?• It’s time that people know that Pumahas clothes, shoes, and accessories forevery unique style! It’s not all just about sports anymore… it’s about fashion too!

• How are we going to do this?• Create brand awareness!

• Social Media• Internet Marketing

• Specifically…• Host Contests

• Have Puma customers sharepictures of themselves in their Puma gear for others to see! FreePuma products will be given outdaily to those rocking the style andcoming up with unique looks!

Key Performance

Indicators

Our Goal:

Increase Sales

○ At least 20%

20% more traffic on website

Find more loyal customers

○ More followers

Spread Awareness

Gather Customer Feedback

○ Positive Comments

Social Media

• Our plan is to use Social Mediato spread the word, drive our customer base, and gain popularity.

• Social Media websites that will be used:• Facebook• Twitter• Instagram• Pinterest

• Will help promote products while providinginformation on special promotions

Internet

Marketing

• Why use Internet Marketing?• Number of Internet Users worldwide: 2.4 billion (Royal Pingdom)• Young adults use the Internet religiously

• What are Puma customers searching and seeking?• Key word examples:

• “Puma shoes”, “sneakers”, “Puma”• Google Adwords

• How many clicks?• Search Engine Optimization

• If Puma is one of the top sports lifestyle companies, they shouldbe the top results when specific words are searched for!

Mobile Strategy

According to The Business Journal, “More

businesses [are] exploring the reach and

power of mobile devices”

Applications on Smartphones

New Puma Application

New Arrivals

Sale Items

Shopping Guide

Diet & Workout Tracker

“Puma Quiz”

Application will help to fit personal unique

styles.

Budget

• Puma’s annual income• Approx. 3 billion

• 10% used for marketing• Approx. 300 million

• Used for:• Social Media upkeep• Internet Marketing• Online Advertising• Puma Application

• Design• Adding new features

• Employees and Team• Digital Strategy

• Will assure nothing short ofthe best!

Thank You

• What does Puma have to offer?

• Style• Affordable• Unique

• What will this Digital Strategy do for them?

• Build Recognition• Receive more loyal

customers• Ideas to help capture

young adults around the world