pulse report frozen food q3 2012

7/29/2019 Pulse Report Frozen Food Q3 2012

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Frozen Food

SymphonyIRI

Welcome to the Pulse Q3 2012 edition for FrozenFood. We hope you find it useful. Please do not

hesitate to contact us if you have any questions orcomments at [email protected]

Pulse


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Frozen Food SymphonyIRI Pulse Q3 2012

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About the Report

This Frozen Food report is one of 10 super category reports designed to showhigh-level comparison and analysis for retail markets across major countries in

Europe.

This report contains data gathered from around Europe. This market was splitinto the following categories: Frozen Vegetables, Frozen Potato Products, IceCream, Frozen Desserts, Frozen Meat, Frozen Fish, Frozen Ready Meals andFrozen Dough & Bread Products.

The report highlights key metrics such as total sales figures, market trends,category shares, winners and losers for Europe and for individual countries.

The data has been sourced from SymphonyIRI Group retail databases andEurostat the statistical branch of administration for the EuropeanCommission.

The countries included in the report are: France, Germany, Italy, Netherlands,Spain and the UK.

The market channels used for each country in this report are as follows:

For analytical purposes the data sourced from available retail databases hasbeen consolidated to provide consistent results. However, for some countries it

has not been possible to source data pertaining to certain categories. Whenthis has occurred it has been documented in the Notes section found at the endof the report.

Country Channels used

UKHypermarkets, Supermarkets, Drugstores andImpulse Outlets

ESHypermarkets, Supermarkets, Hard Discounters,Drugstores and includes the Canary Islands

DEHypermarkets, Supermarkets, Hard Discountersand Drugstores

NL

Hypermarkets, Supermarkets, Hard Discounters

and Drugstores

ITHypermarkets, Supermarkets, Small Self Service,Hard Discounters and Drugstores

FRHypermarkets and Supermarkets


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In the Radar

Economic figures influencing consumer behavior

In response to the tough economic climate, Europeanconsumers tend to favour basic categories when seekingvalue for money . Consumers are eating out less andseeking a dine in experience therefore as well as value formoney, pleasure and innovation are still an important factor.This providing a great opportunity for National brands toleverage: innovation and promotion.

Sverine MalmejeanUnit Director France, SymphonyIRI Group

Source Eurostats, October 2012

Population in Millions Unemployment (%)Average 12 Months

Inflation Rate GDP in Millions ()

January2011

January2012

Dec.2011

Average2012

Dec.2011

Average2012

2011(Estimate)

2012(Estimate)

France 65.0 65.3 9.7 10.3 +2.3 +2.5 1,987,699 2,033,702

Germany 81.7 81.8 5.9 5.5 +2.5 +2.4 2,567,000 2,645,862

Italy 60.6 60.8 8.4 10.7 +2.9 +3.5 1,586,209 1,565,770

Netherlands 16.6 16.7 4.4 5.3 +2.5 +2.8 607,435 609,133

Spain 46.1 46.1 21.6 25.1 +3.1 +2.3 1,074,940 1,050,211

UnitedKingdom 62.4 62.9 8.4 7.9 +4.4 +3.7 1,747,315 1,913,070


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Global Trends

Positive Trend

Static Trend

Negative Trend+2.6%

+2.7%

+3.0%

+2.8%

TOTAL EUROPE +2.1%

Value Sales in Millions ()

Total EU 22,768

DE 7,919

UK 4,488*

FR 3,680

IT 3,513

ES 2,310

NL 858

1,175 1,128 1,1041,048

1,187 1,149

595 661 552 480600 678

232 210207

202

231 219

945 994762

788

947 1,016

2,072 1,910

1,9491,923

2,065 1,982

941

955

812

952 961920

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

3-Jul-11 2-Oct-11 1-Jan-12 2-Apr-12 1-Jul-12 1-Oct-12

Millions

Period Ending

France

Germany

Italy

Netherlands

Spain

UK

*based on an exchange rate of 1.150 to the pound

Value sales and growth and decline in the last year

Value sales for the last six quarters

+1.8%

+1.3%

Source: SymphonyIRI Retail Databases; Period Ending 01 Oct, 12


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6.574

2.2852.083

5.021

3.831

7,0

1,3 1.5 0.73.5

Frozen

Ready

Meals

Ice Cream Frozen Fish Frozen

Vegetables

Frozen

Meat

Millions

Total Sales % vs. YA

Top 5 Categories Evolution

28.9%

22.1%

16.8%

10.0%

9.1%

7.3%4.1%1.7%0.0%

0.0%

Frozen Ready Meals Ice CreamFrozen Fish Frozen VegetablesFrozen Meat Frozen Potato ProductsFrozen Desserts Frozen Dough & Bread ProductsFrozen Poultry All other Frozen Meats

Europe

Value Sales () and % Change vs. Yr Ago

6,574

1,655

930

3824

5,021

3,831

2,2852,083

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

Europe includes: France, Germany, Italy, Netherlands, Spain and United Kingdom

MillionsEuros

Category Value Sales and Share of Value in the Last Year

Key trends

Across Europe, Frozen Food valuesales growth has increased slightly,with a 2,1% rise in the latest year vs+1,9% seen in Q2.

The most notable increase in valuegrowth comes from Germany (+1,3%vs +0,8% seen in Q2) and France(+2,7% vs +2,4% in Q2).

Ice Cream and Frozen Meat show thehighest value growth rates in Europealthough Frozen Ready Meals remain astrong contributor to value growth inseveral countries.

Inflating prices /Kg still observed in allcountries except in Spain.



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Europe

Top 5 Losers: Value Saleschg vs. Yr Ago ()

Top 5 Winners: Value Saleschg vs. Yr Ago ()

170.0

136.2

87.1

54.9

43.5

0 50 100 150 200

Ice Cream

Frozen Meat

Frozen Ready

Meals

Frozen Fish

Frozen Potato

Products

Millions

-0.8

-1.2

-12.0

-24.4

-30 -25 -20 -15 -10 -5 0

Frozen Poultry

All other FrozenMeats

Frozen Desserts

Frozen Dough &

Bread Products

Millions

Europe includes: France, Germany, Italy, Netherlands, Spain and United Kingdom

Category Insights

The top 5 winning categories had a combined growth of 492 millions vs. last year.This increase in sales (vs 467 millions combined growth in Q2 2012) mainly drivenby Ice Cream due to a good summer and strong promotional pressure andinnovation.

Frozen Meat value growth still driven by the German Discounters.

Frozen Ready Meals mainly driven by Frozen Pizza and Frozen Snacks, whichprovide value for money meal alternatives in the current economic climate whencompared to increasing prices in many other Frozen Food Categories.

Across Europe, basic meal offers remain the best drivers for volume growth (FrenchFries, Fish Sticks, Pizzas, Basic Vegetables) when compared to more complexmeals BUT innovation and promotional support from National Brands remain twostrong levers to drive volume sales growth in response to changing consumer needs.



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993

411 373

822

676

1.21,1 0,7

7,63,5

Frozen

Ready

Meals


Meat

Frozen

Vegetables

Millions


27.0%

22.3%

18.4%

11.2%

10.1%

8.8%1.9%

0.3%

Frozen Ready Meals Ice CreamFrozen Fish Frozen MeatFrozen Vegetables Frozen Potato ProductsFrozen Desserts Frozen Dough & Bread Products

France


993

822

676

411373

325

709

0

200

400

600

800

1,000

1,200


MillionsEuros


Key trends

Volume growth continues to slow in Q32012: -1.3% annual growth versus -2.3%in Q2.

In the same period, value growth hasincreased to +2,7% versus +2.4% in Q1,whilst Total FMCG shows more stableperiod on period growth at +3.3%.

Inflation remains the main driver of value

growth: from annual growth +2,9% in Q1 to+3,3% in Q2 and +3,0 in Q3. Mix upgradesare also seen in some Frozen FoodMarkets.

Volume decline mainly coming fromFrozen Ready Meals, Vegetables and Fish& Seafood.

At a total FMCG level, inflation continuesto grow, mainly driven this time by Private

Label. National Brands show greaterstability thanks to assortment, promotionalsupport, inflation control and innovation.



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France



29.1

27.7

16.5

11.2

4.5

0 10 20 30 40

Frozen Meat

Ice Cream

Frozen Potato

Products

Frozen Ready

Meals

Frozen Fish

Millions

0.0 0.0 0.0 0.0 0.0 0.0 0.0

Millions

Category Insights

Frozen Meat is still the leading contributor to Frozen Food value growth in France: +7,6%growth. However, volume growth is only +0,5% in Q3 vs +2,8% in Q2 for the whole segment,down to the wave of Charal innovations coming to an end along with reduced promotionalsupport. Private Label have not yet regained volume from Charal.

Ice Cream in value growth in Q3 (+3,5%) helped by good weather during the summer. Stronginnovation support attracted consumers and generated value.

Value growth for Frozen Ready Meals has slowed in Q3 (+1,1% vs +1,7% in Q2) along witha strong volume decline. Impacted by good weather conditions during the summer and strongseasonal presence and activation of Fresh Product categories.

Generally speaking, this scenario is the same for all Savoury categories



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Germany


36.6%

17.3%

15.4%

9.0%

7.3%

6.7%4.9%2.7%

Frozen Ready Meals Frozen MeatIce Cream Frozen FishFrozen Desserts Frozen VegetablesFrozen Potato Products Frozen Dough & Bread Products

2,902

716528

1,3721,221

577

389 215

0

500

1,000

1,500

2,000

2,500

3,000

3,500

2.902

1.372 1.221

577716

2.4-1.2

3,6-0.1

8

Frozen

Ready

Meals

Frozen

Meat


Desserts

Millions



MillionsEuros


Key trends

Meat/Poultry is the fastest growingcategory +8.1% in value terms, mainlydriven by an increase in Price/Kg(+6.2%).

Hypermarkets and Discountersremaining the preferred consumerchannel helping the Ready/Partial Mealcategory to grow positively.

Frozen Ready Meals which hold around36% of the total market has seen adecline in sales driven by Pizza &Baguettes where sales are down by -1.1% .

Discounters which hold around 64% oftotal Meat/Poultry sales driving categorygrowth in the market with value sales+6.2%.



10/2010


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Germany



-4.2

-5.1

-6.7

-16.9

-17.6

-20.0 -15.0 -10.0 -5.0 0.0

Frozen Ready

Meals

Frozen Potato

Products

Frozen Desser ts

Frozen Vegetables

Frozen Dough &

Bread Products

Millions

101.7

28.2

25.0

0 20 40 60 80 100 120

Frozen Meat

Ice Cream

Frozen Fish

Millions

Category Insights

Private Label dominates the Frozen Meat category with a 53% share. Frozen Poultrywhich alone contributes around 66% sales in this category has recorded valuegrowth of 7.1% helped by an increase in Price/Kg of 5.6%.

Ice Cream which registered growth in the 3rd Quarter (2.4%) primarily due toincreases in promotional sales (circ 12%) driven mainly by multipacks whichcontribute to 54% to overall sales. Discounters and Hypermarkets the key channelsdriving category growth.

Private Label also dominating the Frozen Fish category contributing to 60% of

category sales and is driving growth, growing at 8% in value and 7% in volumeterms.

Frozen Dough & Bread Products has seen a decline in all channels with theexception of Hypermarkets which has shown marginal growth in value terms +0.8%.Pasta/Pastries which contributes almost 95% of the category sales has seen adecline of -7.7%.

All the sub-categories of Frozen Vegetables have declined in values terms,Discounters is the only channel where there has been any growth (+1.1%).Hypermarkets which contribute to more than 40% of sales is in decline by -3.8%.

In the case of Frozen Desserts, marginal increases in the Fruit category cannotcompensate for the heavy losses of rest of the categories which ultimately ranked itsposition in the top 5 losers.



11/2011


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Italy

30,3%

22,2%

19,5%

19,3%

3,6%1,0%0,9%

3,2%

Ice Cream Frozen FishFrozen Vegetables Frozen Ready MealsFrozen Potato Products Frozen MeatFrozen Dough & Bread Products Frozen Desserts

1,064

781685 678

128 11134 33

0

200

400

600

800

1000

1200



1.064

781

685 678

1283,21,6 0,9 1.3 0,9

IceCream

Frozen

Fish

Frozen

Veg

etable

s

Froz

enReady

Meals

Frozen

Potato

Produ

cts

Millions


MillionsEuros



Key trends

The economic downturn continues tohave a negative impact onconsumption and volume sales.

Price Inflation allows all the majorcategories to maintain positive growthin value but volume sales are indecline which has accelerated inrecent periods.

Ice cream is the exception; good

weather driving volume (+1,5 on YTD).

Frozen Meat is still the most dynamicmarket (+7% in volume YTD12) : Thecategory is dominated by poultry andas poultry is one of the cheaper meatsit attracts consumers in this toughclimate.


12/2012


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Italy



20,9

17,0

8,9

7,4

6,7

0 5 10 15 20 25

Frozen Ready

Meals

Ice Cream

Frozen

Vegetables

Frozen Meat

Frozen Fish

Millions

-2,3

-2,5 -2,0 -1,5 -1,0 -0,5 0,0

Frozen Dough &

Bread Products

Millions


Insights and recommendations

Ice Cream after bad start, the season took off in July, generating volume growth. Retail assortmentsgrew (142 skus on avg, +5,5 vs 2011) to give space to NPD (NPD contributing to 7% of volume sales)and differentiate assortments vs competitors. Small size bulks (200-300gr) to satisfy light users andmeet consumer orientation to lower price per pack is the fastest growing segment and shows aninteresting strategy being adopted by both branded and private label.

Frozen Meals : Pizza covers 50% of the category and still remains in good volume growth (+4,0% involume on YTD12) : cheapness and innovation are main reasons for success ; all other Meals,basically first meals (pasta) and side dishes (vegetables) showing a negative trend (-6% in volume onYTD12) : back to basic shoppers orientation (more cooking at home) and strong price inflation areweakening value for money proposition of this category; Leader Findus increasing its offering on its

new brand A Regola DArte (fish meals and side vegetables). . Frozen Fish : only the core segments (Natural Fillets and Fish Fingers) maintaining positive volume

growth YTD12 (+0,5% and +1,3%) ; price competitiveness vs Fresh fish helping to maintain and growsales; KPIs at market level (promo intensity , assortment variety and width) are stable ; Innovationcould do more to help the market to grow.

Other Frozen : Vegetables declining in volume terms (-1% on YTD12), mainly on core segments likepeas and spinach ; better performance coming from Potatoes mainly French Fries with +1,5% involume sales YTD12 ; Vegetables showing strong growth within the Discounters over recent periods;Coated Poultry Meat is the fastest growing segment (+9,6% in volume in 2012) driven by pricecompetiveness and innovation from Findus.


13/2013


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Netherlands

43.3%

21.8%

12.6%

10.2%

7.7%1.3%0.5% 2.2%

0.5%

Frozen Ready Meals Ice CreamFrozen Fish Frozen Potato ProductsFrozen Vegetables Frozen DessertsFrozen Dough & Bread Products Frozen PoultryAll other Frozen Meats

372

187

10888

6619 11 4

0

50

100

150

200

250

300

350

400



372

187

8866

108

3.7-1.12.8

5.11,4

Frozen

Ready

Meals


Potato

Products

Frozen

Vegetables

Mil

lions


MillionsEuros


Key trends

Frozen Foods are growing at 3% invalue terms and shows a strongerperformance than the rest of theFMCG market.

The growth is mainly down to priceinflation but also in volume termsfrozen food is performing better thanthe rest of the FMCG market. Thisdriven by Ice Cream, Frozen Fishand Frozen Meat Snacks.

Discounters are gaining share fromservice supermarkets, showing amuch stronger growth in allsegments. The only exception isFrozen Meat Snacks. Here servicesupermarkets maintaining share.



14/2014


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Netherlands



-0.8

-0.9

-1.2

-1.5

-1.6 -1.4 -1.2 -1.0 -0.8 -0.6 -0.4 -0.2 0.0

Frozen Poultry

Frozen Potato

Products

All other Frozen

Meats

Frozen Desser ts

Millions

18.0

6.6

3.0

1.1

0.9

0 5 10 15 20

Frozen Ready

Meals

Ice Cream

Frozen Fish

Frozen Dough &

Bread Products

Frozen

Vegetables

Millions

Category Insights

Frozen Ready Meals is the biggest contributor to the growth driven by two of the majorsegments: Frozen Meat Snacks and Frozen Pizzas. Frozen Pizzas shows the strongestgrowth in value terms, driven by price inflation from Dr. Oetker Ristorante, which so far doesnot seem to have led to a volume decline. Perhaps this is down to the fact that pizza is still acheaper meal alternative in todays economic climate. Frozen meat snacks shows the largestgrowth in volume terms. Within Frozen Meat Snacks a back to basics development seemsvisible, with the traditional Dutch snacks showing growth, while oriental snacks (Spring rollsand Sate) declining. Also a very strong growth for Party/Mini Snacks is visible, probablyrelated to the trend of spending more quality time at home with family and friends (in stead ofout of home).

The second biggest contributor to the growth is Ice Cream. Surprisingly not directly driven bythe weather (multipacks hand held in decline) but mainly thanks to successful innovation

from Unilever with a single serve spoonable ice cream, making Ice Cream a more top ofmind convenient alternative for dessert or in between snack.

Half of the growth in Frozen Fish is thanks to the traditional Fish Sticks. One of the reasonsfor this growth is a strong rise of promotion pressure, along with this Fish Sticks perhapsbeing considered as a value for money meal component in economic tough times. OtherFish, including scale and shellfish gaining popularity (while meat volumes declines).

Frozen Potato Products declining both in value and volume terms. Driven by both segments;French Fries and specialties driven by Aviko and Private.



15/2015


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Spain

32.8%

26.9%

24.1%

7.9%4.9%0.4%

0.2%

2.9%

Frozen Fish Ice CreamFrozen Ready Meals Frozen VegetablesFrozen Dough & Bread Products Frozen Potato ProductsFrozen Desserts Frozen Meat

757

621

556

182

113 6610 5

0

100

200

300

400

500

600

700

800



757

621

556

182

113

-5.61,4

4,74,91.3

Frozen Fish Ice Cream Frozen

Ready

Meals

Frozen

Vegetables

Frozen

Dough &

Bread

Products

Millions


MillionsEuros



Key trends

Total Frozen continues to grow invalue terms. +2,6%.

In volume terms Total Frozen isalso showing growth +3.3% withprices declining (-0,7%).

The main drivers being Fish &

Seafood (0,7%), Pizzas (5,8%)and Ice Cream (4,9%).

Private Label performing well+4,9% with 57,4pts value marketshare. Branded productsstruggling to compete andshowing a negative trend (-0,9%).


16/2016


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Spain



29.2

24.7

10.6

2.3

1.0

0 10 20 30 40

Ice Cream

Frozen Ready

Meals

Frozen Fish

Frozen

Vegetables

Frozen Meat

Millions

-0.9

-1.6

-6.7

-8.0 -7.0 -6.0 -5.0 -4.0 -3.0 -2.0 -1.0 0.0

Frozen Potato

Products

Frozen Desserts

Frozen Dough &

Bread Products

Millions


Category Insights

Nestle the leading manufacturer, with 7,3 pts market share (-0,3 YA), with sales indecline by -3,6% in value and -4,6% in volume terms. The following manufacturers insecond and third place : Pescanova (+2%), Unilever (-6,1%) respectively.

The new Findus Group (Findus+Bonduelle) has changed the landscape of theVegetable and Ready to Eat categories; enabling them to take brand leader position inmany segments. However, sales are in decline by -6,3% in value and -10,7% involume terms.

The growth of the Pizza Category has slowed driven by Nestle and Dr Oetker. Bothvendors combined contributing to 60,5% of sales. Nestle contributing to 30,9% withsales in decline by -6,4%. Dr Oetker with a marginally smaller share of 29,6ptsdelivering positive value growth +2,3%.

Ice Cream sales grew by +4,9%. Unilever being the market leader with 17,5% valueshare with sales in decline by -6,2%. Private Label dominates the category with69,1pts value share with year on year growth of +2,8%. In volume terms PrivateLabel is even more dominant contributing to 85% of total sales.


17/2017


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United Kingdom

24.6%

23.9%

17.7%

14.7%

10.1%

4.1% 4.9%

Ice Cream Frozen Ready MealsFrozen Fish Frozen Potato ProductsFrozen Vegetables Frozen DessertsFrozen Meat

184

1,1061,074

793

659

451

222

0

200

400

600

800

1000

1200



1,074

793

659

451

1,106

5.2

1.6 0.63.5

5.9

Ice Cream Frozen

Ready

Meals

Frozen Fish Frozen

Potato

Products

Frozen

Vegetables

Millions


MillionsEuros

Data for the United Kingdom does not include Northern Ireland



Key trends

Total Frozen Food sales continuing tolag behind that of Ambient & ChilledFoods both in Value & Volume terms more notably in volume.

Ice Cream, Ready Meals, Fish &Potato are the key drivers of growth.Ice Cream and Ready Meals have themajority share within Frozen Foods.

Although Fish has contributed growth,

sales have dropped back in the latestquarter due to delisting of somebrands.

Earlier in 2012 year on year the levelsof promotions were down however thistrend reversed with levels of volumeon deal increasing year on yearpeaking over the summer with levelsnow dropping back in the latest

month.


18/2018


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United Kingdom



-3.1

-6.4

-7.0 -6.0 -5.0 -4.0 -3.0 -2.0 -1.0 0.0

Frozen Meat

Frozen Desserts

Millions

61.3

32.8

16.5

15.3

5.1

0 20 40 60 80

Ice Cream

Frozen Potato

Products

Frozen Ready

Meals

Frozen

Vegetables

Frozen Fish

Millions

Data for the United Kingdom does not include Northern Ireland


Category Insights

Frozen Potato remains a key growth category within Frozen Foods fuelled by price inflation which is set

to increase given the poor crop harvest in the UK this year. Frozen Potatos growth driven by newlistings, increased distribution and promotional volume notably off shelf. Jackets is the new area ofgrowth contributing to 55% of total category growth driven by McCain and is actually the second fastestgrowing brand in absolute sales terms within Frozen Foods.

Ice Cream Value growth driven by inflation and NPD such as Walls Magnum Infinity and Ben & JerrysCore. Own Label also doing well with their Me Too products. NPD and price inflation masking the overalldrop in volume sales driven by reduced promotional activity notably Off Shelf and Multi Buys and thepoor British weather.

Ready Meals Growth driven primarily by Frozen Pizza notably Chicago Town Deep Dish fuelled by

high levels of price promotions on and off shelf. Within Ready Meals it is brands such as Made for Youand Hungry Joes and Weight Watchers that are driving growth with Findus, Birds Eye & Own Label

losing out.

Frozen Vegetables Like many other categories in volume terms Frozen Vegetables are in decline.Value growth driven by inflation and NPD. NPD focussing on convenience and added value such assingle serving steam/microwavable pouches initially driven by Birds Eye Field Fresh with Own Label MeToos now evident.

Frozen Fish NPD less of a driver of growth within this category. Birds Eye driving growth through highlevels of off shelf promotions along with NPD such as Jamie Oliver. The underlying health of the categoryis in question with rates of sale off promotion in decline which could be down to two factors increased

promotional reliance and also the expansion of the Chilled Fish category which is dominated by OwnLabel but brands such as The Saucy Fish Company promoting the chilled market with their recentadvertising campaigns.


19/2019


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Final Notes

Notes on Category Definitions for Countries

Due to the diverse products found in individual countries across this market it was necessary toconsolidate the available data into the categories in this report. In some cases it wasnt always possibleto align products across all 6 countries hence the need to highlight any anomalies in the report. Thoseexceptions are listed below:

Frozen Dough & Bread Products

The UK data in this report does not include this category


20/20


Resources

To gain insight into opportunities across specific categories, segments, channels or retailers, contact

your SymphonyIRI client service representative regarding custom analyses leveraging the following

resources:

InfoScan Census is a syndicated retail tracking service that enables manufacturers and retailers toacquire industry insights used to make better business decisions. InfoScan Census utilizes the datathat SymphonyIRI Group collects from grocery, drug, and mass merchandise retailers to provide themost comprehensive and accurate syndicated data offering in the Fast Moving Consumer Goods(FMCG) sector. With access to accurate, granular detail by category, geography, measure, and timeperiod, clients have the tools needed to develop marketing and sales strategies based on product

performance, distribution, and promotion responsiveness. All data about frozen foods are coming fromInfoScan Census.

SymphonyIRI Consulting provide strategic insights and advice leveraging a variety of data sources,

predictive analytics, enabling technologies, and business analyses to help CPG manufacturers andretailers address significant sales and marketing issues effectively

Contact: SymphonyIRI Group, [email protected], Tel: +33 1 30 26 81 00

About SymphonyIRI GroupSymphonyIRI group, formerly named Information Resources, Inc. (IRI), is the global leader in

innovative solutions and services for driving revenue and profit growth in CPG, retail andhealthcare companies. SymphonyIRI offers two families of solutions: core IRI solutions for marketmeasurement and symphony advantage solutions for enabling new growth opportunities inmarketing, sales, shopper marketing and category management. SymphonyIRI solutions uniquelycombine content, analytics and technology to deliver maximum impact. SymphonyIRI helps

companies create, plan and execute forward-looking, shopper-centric strategies across every levelof the organization.For more information, visit www.SymphonyIRI.eu

pulse report frozen food q3 2012

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