energy

Wants to make smarter

energy choices, lacks

information.

Not in the energy saving

frame of mind when in the

SUB, not his job.

Psychological Situational

Social Marketing Mix

How do we make

energy to

building occupants?

Pendulum

Pizza

Sandwiches

Deep Fried Steak

Coffee Wings

Salad

Soup

French Fries

Retail Food

Pendulum

Retail Food

Pendulum Bernoulli’s

Subway

Pie R Squared

SUB

Retail Food Heating/Cooling

Study Space Offices Catering

!

Intuitive

Compatible

Selectively placed

Preserve choice

Empower

Relevant

Inform