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EuropComs: Briefing Session 7 9. November 2017 Pulse of Europe: Stand up and speak up for the future of Europe

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Page 1: Pulse of Europe · The threat to peace • 3. We are responsible • 4. Get up and vote • 5. European fundamental rights and the rule of law are inviolable • 6. European fundamental

EuropComs: Briefing Session 7

9. November 2017

Pulse of Europe:

Stand up and speak up for the future of Europe

Who we are On the streets for the future of Europe

civil movement / grass-root

Europe activists

on the streets

we are FOR something

we want everyone to participate

values-driven (10 statements)

independent

non-partisan

funded only by private donations

Page 3: Pulse of Europe · The threat to peace • 3. We are responsible • 4. Get up and vote • 5. European fundamental rights and the rule of law are inviolable • 6. European fundamental

November 2016: first

demonstrations in Frankfurt

January 2017: weekly

demonstrations start

March 2017: set-up PoE

coordination office

April 2017: 100 cities in 14

countries

November 2017: almost 140

cities in 21 countries

How we started From local to cross-border activism for Europe

Page 4: Pulse of Europe · The threat to peace • 3. We are responsible • 4. Get up and vote • 5. European fundamental rights and the rule of law are inviolable • 6. European fundamental

10 PoE statements The foundation of the movement

• 1. Europe must not fail

• 2. The threat to peace

• 3. We are responsible

• 4. Get up and vote

• 5. European fundamental rights and the rule of law are inviolable

• 6. European fundamental freedoms are not negotiable

• 7. Reforms are necessary

• 8. Take mistrust seriously

• 9. Diversity and joint qualities

• 10. We all can, and should be a part of it

Full version in several languages: www.pulseofeurope.eu

Let’s be the Pulse of Europe!

Page 5: Pulse of Europe · The threat to peace • 3. We are responsible • 4. Get up and vote • 5. European fundamental rights and the rule of law are inviolable • 6. European fundamental

Where we are active Engaging citizens on the streets and online

On the streets:

demonstrations and stage programme (Sunday, 14:00)

shared Europe-wide actions and campaigns (European civil society)

(social) media coverage as an amplifier of bottom-up activism

Platform:

to enable citizens to become active (Europe activism)

to engage with Europe and opinion building

to strengthen European civil society (build a relationship with Europe and other European citizens)

Page 6: Pulse of Europe · The threat to peace • 3. We are responsible • 4. Get up and vote • 5. European fundamental rights and the rule of law are inviolable • 6. European fundamental

Where we are active Social media as a tool to raise our voice

engage publicly with citizens, parties/politicians and institutions (actions / campaigns)

build pressure and show support

emotions through content (video, visuals)

Facebook (main account)

113.000 likes

117.000 followers

Twitter (main account)

21.200 followers

Page 7: Pulse of Europe · The threat to peace • 3. We are responsible • 4. Get up and vote • 5. European fundamental rights and the rule of law are inviolable • 6. European fundamental

positive communication, clear messages and calls for action

emotions: reaching the hearts of citizens, not only their intellect (make the pulse felt)

visible and audible (coverage)

stories worth sharing (media and online)

creation of an experience: emotions go viral

social media and use of #hashtags

Our approach Building an emotional relationship

actions and campaigns, when and where they are needed (on the streets)

enable citizens to become active: fun and low barrier to join

Page 8: Pulse of Europe · The threat to peace • 3. We are responsible • 4. Get up and vote • 5. European fundamental rights and the rule of law are inviolable • 6. European fundamental

PoE activities and campaigning Impressions

#OurEuropeNow: Open letter to the German party leaders to take Europe into account (during coalition agreement negotiations) (November 2017)

#OurEuropeNow: Flash mob singing Ode an die Freude as a symbolic move in support of Macron’s engagement with Europe (September 2017)

#PulseforPoland: Vigil in front of Polish consulates and embassies in support for PoE Warsaw (July 2017)

Election campaigns and actions: #PulsePushesPolitics: Germany 2017 #BlijfBijOns: the Netherlands 2017 #RestonsEnsemble: France 2017

Page 9: Pulse of Europe · The threat to peace • 3. We are responsible • 4. Get up and vote • 5. European fundamental rights and the rule of law are inviolable • 6. European fundamental

Page 10: Pulse of Europe · The threat to peace • 3. We are responsible • 4. Get up and vote • 5. European fundamental rights and the rule of law are inviolable • 6. European fundamental

Page 11: Pulse of Europe · The threat to peace • 3. We are responsible • 4. Get up and vote • 5. European fundamental rights and the rule of law are inviolable • 6. European fundamental

Pulse of Europe www.pulseofeurope.eu

Facebook | Twitter

Anna Friederike Steiff [email protected]

LinkedIn | Twitter | Xing

Let‘s be the Pulse of Europe!

http://www.pulseofeurope.eu/

Page 12: Pulse of Europe · The threat to peace • 3. We are responsible • 4. Get up and vote • 5. European fundamental rights and the rule of law are inviolable • 6. European fundamental

https://youtu.be/CQ5Mht4FE_s (1:36)

https://youtu.be/CQ5Mht4FE_s

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