pulsar health mediapack
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Pulsar HEALTHa Cello product
Pulsar Health supports your marketing decisions by giving you real-time, 360º views into what patients and health care professionals (HCP) think and feel.
Using unique data sources, intuitive analysis and world-leading data science, Pulsar Health helps you stay ahead of the competition by going far beyond the capabilities of traditional social listening tools.
Pulsar helped the DoH monitor changes in public concern around Ebola. An alert system informed their PR department of changes in discussion and sentiment through 24/7 analysis.
Weekly Pulsar reports were issued to provide learning on audience behaviour and information on influencers, allowing the DoH to ensure effective communications with the public.
Anthony Rowbottom of pharma focused digital agency Branding Science explains why Pulsar works well for them: “It’s the easiest platform to work with, and the most creative in its outputs.
Pulsar helped us advise a top pharma client very precisely on their communications strategy around the diabetes conversation, including a real-time approach for them to stay ahead of competition.”
Porter Novelli London started using Pulsar in 2015, when they needed to benchmark the social equity of their healthcare client against its competitors. Simon Sanett, Associate Director, Digital & Content
Strategy, says: “I would sum up Pulsar in three words: robust, flexible and innovative. What I really love is that they listen to our feedback and add client suggestions to their development cycle.”
The Food Standards Agency have been using Pulsar for the past 18 months after they discovered a correlation between mentions on Norovirus on Twitter, and lab report data. Sian Thomas,
Head of Information Management at FSA, says: “We now have an 80% accuracy rate in predicting outbreaks the following week - that’s so much higher than we expected.”
"Pulsar quickly helped us spot public concerns on Ebola."
"You get more than data: you get actionable insights."
"I have found Pulsar great to work with - they really listen."
"The scope for social data in research is huge."
Pulsar HEALTH enablesresearchers and planners to:
Pulsar’s unique audience builder enables you to identify HCP and specific patient groups worldwide, on both Twitter and Facebook. This helps you identify:
Result: By segmenting your audiences and understanding their behaviour online, your communications are much more targeted.
Understand your audience of HCPs and patients
which individuals influence the debate on key therapy areas and see content they are sharing
the size of their influencer network and its dynamics
the location, demographics and interests of your patient and HCP audience
Pulsar HEALTH enablesresearchers and planners to:
Pulsar Health gives you powerful text and visual analytics of all public social media, news, and forum content. This enables you to get close to any therapy area globally to identify:
Result: By zooming in on topics, channels and influencers and making informed decisions, you can be much more effective in getting your message across to the relevant audience.
Understand the landscape of a therapy area
which unmet needs are being expressed by patients, caregivers or HCPs
the size, location of the discussion by each stakeholder group
channels which are driving the debate
emotional responses expressed in the language and visual content
Use Pulsar Health’s integrated brand level metrics to measure the ROI of your digital activity. By combining the impact of all your channels together, you can:
Result: Understanding what drives success on your own channels in context of competition will help you prove your marketing efforts to your clients or your stakeholders and amplify marketing success.
Evaluate campaigns & benchmark brand healthPulsar HEALTH enablesresearchers and planners to:
visualise how each channel contributes to your overall brand footprint in social media and benchmark this against your competitor
understand what drives its viral appeal, to create more engaging content
track any social digital content and see how it is shared in realtime
see how your campaign posts are performing by engagement, reach and visibility as well as by media, topic or any custom category
Our specialist team of account managers and consultants will support you every step of the way to ensure you get the best out of Pulsar Health.
Support
Onboarding
Training sessions with all your key
stakeholders on how to use the
platform, tailored to your
specific objectives
Tackling regulatory issues head on
to avoid costly errors e.g. Designing
Adverse Reporting Programmes
Setting up your audience panels to
maximum efficiency
Understanding what success looks like
for your team, and putting the right
support package in place
Support
Ongoing consulting to help you set up
your research projects
In-app chat and support to give you
real-time support
Helpdesk to support your team 24/7
Consultancy
Whether you have a one-off deadline or need a regular report, our team of healthcare researchers can help. We will set up your projects and deliver insight and recommendations via a range of customised reports, including:
Managing Adverse Event Reporting
Weekly or monthly social media insights
Product launch or campaign reviews
Real-time crisis reporting
Insight report responding to specific business questions or therapy area
Early asset therapy landscape reviews and strategic positioning analysis
Mapping audiences, their social networks and interests
Influencer mapping for strategic social media PR
Identifying need states for innovation projects