pulp lab edible culture spring 2013
TRANSCRIPT
EDIBLE CULTURE SPRING 2013
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#DEATHOFTHESUPERMARKET#SOCIALEATING
#COOKINGWITHTHEBAND
#DEATHOFTHESUPERMARKET
3 Source: 360i February 2013
Young people are finding alternative ways to avoid stepping
inside of a chain supermarket. And when they do, they revel in
negative and sarcastic commentary.
FEELINGS MILLENNIALS HAVE WHILE IN THE GROCERY STORE
#DEATHOFTHESUPERMARKET
4 Source: YouTube
HOLLYWOOD ENDING // GROCERY STORE RAP
#DEATHOFTHESUPERMARKET
5 Source: Twitter May 2013; hiSbe.co.uk
“Supermarkets are almost entirely responsible for the food we purchase, but they can’t be trusted to do the right thing with our food
when even they don’t know what’s in it.”
“Big supermarkets are of date and out
of touch with people.”
ETHICAL SUPERMARKET PILOT IN THE UK
#SOCIALEATING
6 Source: Pulp Lab 2013
• Roaming Hunger “A hub for all things street food” Web site and iPhone app that tracks food-truck locations by taking their location and time info from the trucks' tweets, then placing the trucks on the Roaming Hunger map.– Resource for gourmet food trucks– Site maps more than 2,800 trucks in 30
cities– Events-oriented
The social and experiential aspects of food shopping and
eating are more important than brands for Millennials.
#SOCIALEATING
7 Source: Pulp Lab 2013
• Foraging, growing, bartering
• Competitive Potlucks & Social Clubs (“Tell us where you found your dinner and what it is”)
To avoid shopping at traditional supermarkets, more young people are alternatively sourcing their food and
beverages – and building social communities around the process.
#COOKINGWITHTHEBAND
8 Source: Pulp Lab; Small Batch America
New tools and resources are being created to help support small batch food and drink makers, similar to those used for helping artists and bands find and grow their audiences.
“The new breed of food and drink entrepreneur has much
in common with indie DIY musicians.”
#COOKINGWITHTHEBAND
9 Source: Eater 2013
BATON: A mostly-monthly Atlanta
based supper series started by
Deerhunter drummer Moses Archuleta
#COOKINGWITHTHEBAND
10 Source: Pulp Lab 2013
Tackling finals week, post-party hangover cures, road trips, dorm room cookery, how to maneuver through early adulthood without sacrificing your wallet or your stomach.
#BROKE@SSDINNERPARTY#BROKE@SSROADTRIP#BROKE@SSBBQ
KETCHUP PACK TOMATO SOUP WITH DELIVERY PIZZA CHILLI FLAKES & PARMESAN RECIPE
NYC LA 1 Little West 12th Street 7095 Hollywood Blvd. NYC, NY 10014 Hollywood, CA 90028
Twitter @Pulplab Facebook PulpLab
646.820.7857
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Thank you!