publishing studies ma talk ucl sept 2011

UCL

September 2011

Key stats and facts

• 11,600 businesses

• 88% <10 employees

• 97% <50 employees

• Largest Creative Media sector in Scotland, England & London

Number of Publishing Companies by Nation

Wales, 300, 3%

Scotland, 600, 5%

Northern Ireland, 150, 1%

England, 10500, 91%

Wales

Scotland

Northern Ireland

England

Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010

Regional distribution of Publishing employers

London, 3180, 27%

East, 1240, 11%

West Midlands, 670, 6%

South East, 2220, 19%

South West, 1090, 9%

Wales, 320, 3%

Scotland, 580, 5%

Northern Ireland, 155, 1%

North East, 180, 2%

Yorkshire & Humber, 555, 5%

North West, 810, 7%

East Midlands, 580, 5%


Number of companies

Number of employees in Publishing


Publishing Demographics

Diversity & Equality of Publishing Workforce

0

5

10

15

20

25

30

35

40

45

50

% Female % BAME % Disability

2007

2010


Age of the workforcePublishing Workforce Age

Aged 16-249%

Aged 25-3424%

Aged 35-4939%

Aged 50+28%

Aged 16-24

Aged 25-34

Aged 35-49

Aged 50+


Qualification levels


Percentage freelance

Pub Quiz… (see what I did there?)

1. Who won the Man Booker Prize for fiction last year?

2. Name as many e-book readers as you can

3. Which iBook was given away free with every iPad when it launched?

4. What do SEO and SEM stand for?

5. What is ABC?

6. Name the top Women’s Weekly magazine by number of copies sold in July-Dec 2010?

7. What does DRM stand for?

8. Name three academic journal publishing companies

9. What do Thomson Reuters and Press Association have in common?

The story so far…

• Increased number of companies• Predominantly London, South East, East • Small number of large employers with large workforces • Large number of SMEs• Shrinking workforce • More managers & senior officials• Ageing workforce: increase in 35+ age groups• Freelance workforce• Decrease in diversity & gender equality of workforce• Increasing level of degree or equivalent education• Fewer vacancies but increasing level of harder to fill

vacancies

Where do YOU want to work?

Supply

Number of Publishing Studies Students in the UK

-500

0

500

1000

1500

2000

2500

1999

/200

0

2000

/200

1

2001

/200

2

2002

/200

3

2003

/200

4

2004

/200

5

2005

/200

6

2006

/200

7

2007

/200

8

2008

/200

9

Total HE students

FT UGs

FT PGs

PT UGs

PT PGs

Source: Higher Education Statistics Agency

Demand(there’s more to life than editorial… and trade)

Vacancies:

13% had current vacancies36% of these hard to fill

Occupations that are hard to fill:

Distribution, sales and marketing – 63%Art and design – 28%Technical development – 26%Business management in particular for books (20%) Production for books (20%)

Source: Skillset (2010) Creative Media Employer Survey

What skills do you need?

Skills shortages – new entrants

1. Sales and marketing skills – 31%2. Creative talent – 21%3. Skills using software packages – 17%4. Multi-skilling – 16%5. = Leadership and management skills – 13% = Finance – 13%


28% of employers report skills gaps

Most commonly reported in occupations:

1. Distribution, sales and marketing – 24%2. Business management – 24%3. Strategic management – 19%4. Art and design – 17%5. Production – 16% 6. Editorial, journalism and sport – 14%

(newspapers – 59%, journals & periodicals – 23%)

Skills gaps in existing workforce

Skills gaps in existing workforce

Sales and marketing 64%

Technical skills (inc. computer programming, usage and web/internet design/development)

50%

Software packages (inc. Photoshop, Avid, Final Cut Pro etc)

46%

Business skills (inc. specific mention of entrepreneurial skills 17%)

38%

Leadership and management 36%

28% of employers report skills gaps

Future skills gaps

Potential Future Skills Gaps

0%5%

10%15%20%25%30%35%40%

Broad skills areas

% e

mp

loye

rs w

ho

id

enti

fied

th

em


‘Digital’ skills

• Ability to meet industry standards requirements• Maximising opportunities for e-publishing• Innovative, creative marketing using technology• Understanding impact of change on IP rights• Computer programming• Usage and data analysis• Web/internet design and development• Specific software skills

Internships and work placements

19% offered Graduate Internships50% offered work placements or experience

74% organised via personal contacts49% through schools40% through universities

35% of workforce have done unpaid work

Skillset work placement guidelineshttp://www.skillset.org/companies/your_staff/placements/article_7670_1.asp

Top tips

1. Professional profile (LinkedIn etc)

2. Network, network, network

3. Continuing professional development

4. Keep up-to-date, read widely

5. Conferences & events

6. Social media

How can Skillset help you?

Information on the publishing industryhttp://www.skillset.org/publishing/

Publishing careers informationhttp://www.skillset.org/publishing/careers/

Free careers helpline http://www.skillset.org/careers/

Skillset course searchhttp://courses.skillset.org/

Skillset work placement guidelineshttp://www.skillset.org/companies/your_staff/placements/article_7670_1.asp

http://www.skillset.org/publishing/



http://www.skillset.org/publishing/careers/



http://www.skillset.org/careers/



http://courses.skillset.org/



Keep in touch

Suzanne Kavanagh

[email protected]

www.skillset.org/publishing

www.blog.skillset.org

@sashers