publishing partnerships: why, when, and how collaboration sometimes trumps competition

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Publishing Partnerships or Why, When, and How Collaboration Sometimes Trumps Competition Resources for College Libraries Irv Rockwood Editor & Publisher, Choice

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Page 1: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

Publishing Partnerships or Why, When, and How Collaboration Sometimes Trumps CompetitionResources for College Libraries

Irv RockwoodEditor & Publisher, Choice

Page 2: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

Publishing Partnerships: A Taxonomy

•Distribution partnerships▫May be non-exclusive or exclusive

•Marketing partnerships▫Typically combined with distribution agreement▫May be exclusive or non-exclusive

•Editorial partnerships▫Typically combined with marketing &

distribution agreements•Co-publication

▫Typically exclusive by market

Page 3: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

Publishing Partnerships: A Rationale

• Obtain access to resources or capabilities that are highly desirable or essential to the success of the project but too costly to build from scratch

• The African tick bird

Page 4: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

Resources for College Libraries: The Genealogy• Shaw, List of Books for College Libraries, ALA,

1931• Books for College Libraries, ALA, 1967 (BCL1)• Books for College Libraries 2nd Edition, ALA,

1975 (BCL2)• Books for College Libraries 3rd Edition, ALA,

1988 (BCL3)• Resources for College Libraries, Bowker/ACRL,

2006 (RCL)• Resources for College Libraries 2.0,

Bowker/ACRL, 2011 (RCL2)

Page 5: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

BCL4: Assessing the Need (circa 2002)•The historic rationale (BCL1): “…to fill the

long-recognized need for a retrospective list of books to serve as a book selection aid for college libraries…. This retrospective list of books has been deliberately and directly related to the reviewing journal, Choice, in that it includes only titles published prior to 1964.”

Page 6: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

Changing Times & Needs: Then

•Books as the core academic library resource

•A smaller universe of titles with a finite window of availability (the OP problem)

•Ownership a prerequisite to convenient access

•“Just in case” collection strategy

Page 7: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

Changing Times & Needs: Now

•Books increasingly supplemental to the journal collection (but varies by field)

•More titles, often in multiple formats (e-books)

•Access no longer requires ownership or even purchase (PDA)

•“Just in time” collection strategy

Page 8: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

The New Books for College Libraries

• More potential users + many more titles = a continued need for reliable benchmark(s) of quality

• But some new requirements:▫Fit the list to the actual college curriculum,

especially interdisciplinary programs▫Add electronic resources to the mix▫Put it online▫Update it regularly (no more one-shot efforts)

• Voila, the Resources for College Libraries concept!

Page 9: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

Making It Happen: The Go It Alone Option• Pluses

▫Editorially feasible▫Provides maximum editorial and product control▫Financially feasible (just barely)

• Minuses▫Limited marketing capabilities & resources▫High opportunity costs▫Longer development cycle?▫Sustainability issues (keeping up with the likes of

Wiley, Gale, Elsevier, Thomson, Oxford, etc.)▫Too many eggs in one basket?

Page 10: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

Making It Happen: The Partnership Option• Pluses

▫Editorially feasible▫ Improved financial feasibility▫Enhanced marketing capabilities & resources▫Lower opportunity costs▫Faster development cycle▫Long-term resource requirements become (largely)

the partner’s problem▫Lower risk factor

• Minuses▫Editorial independence and input on product design

determined by terms of the relationship

Page 11: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

The Ideal Partner: Looking for the Perfect Fit•Recognized player in the marketplace•Technological resources•Marketing resources•Ability to supply bibliographic metadata•Strategic fit

▫RCL as complement to existing products▫Relationship of RCL to core business

•Interest in the project•Willingness to ensure editorial

independence

Page 12: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

RCL & R. R. Bowker, LLCTechnological resourcesRecognized player in the marketplaceMarketing resourcesBibliographic metadataStrategic fit

RCL complements existing productsRelationship of RCL to core business

Interest in the projectWillingness to ensure editorial

independence

Page 13: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

RCL Division of ResponsibilitiesChoice Bowker

• Recruit and supervise subject editors

• Recruit and supervise reviewers

• Establish and manage editorial procedures, schedules, and content

• Provide editorial content, including Choice reviews where applicable

• Input on product development & marketing

• Provide editorial team with access to BIP data

• Product development• Product support (editorial

team)• Marketing• Sales• Customer service

including technical support & training

• Product development strategy with input from Choice

Page 14: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

The Results: A Brief RCL Chronology

•May 2005 RCL agreement signed•September 2005 First iteration of

authoring system (RCLAS); data entry begins

•September 2006 RCL Web 1.0 launch•November 2006 RCL Print published;

BBAS roll-out•June 2009 RCL Career Resources 1.0•November 2011 RCL 2.0 product

family

Page 15: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

Assessing the Results: The RCL Partnership•Synergies:

▫BIP data▫BIP product development plans & strategies

•Much shorter time to publication•Substantially greater marketing &

technology resources than Choice could have brought to the project

•Preservation of (reliance on) Choice editorial independence

•Sustainable & ongoing development path

Page 16: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

Thank [email protected]

Page 17: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

Mark Tullos, MLISSenior Product Manager, Bowker

Page 18: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

About Bowker• Bowker is a leading provider of bibliographic information

management solutions designed to help publishers, booksellers, and libraries better serve their customers.

• Bowker develops industry-leading tools and products that make books easier for people to discover, evaluate, order, and experience, as well as provides services to publishers that deliver key insights of readership worldwide.

• Bowker is a member of the ProQuest family of companies and is headquartered in New Providence, N.J., with additional operations in England and Australia.

Page 19: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

Bowker Library Services• For over 130 years, Bowker has been the proud

publisher of the Books in Print database used by hundreds of libraries worldwide.

• Bowker also provides Syndetics Solutions catalog enrichment

• Bowker, along with CHOICE publishes the Resources for College Libraries (RCL) service for 2 and 4 year academic institutions.

• Bowker’s Book Analysis System provides larger scale collection analysis tool used in tandem with RCL

Page 20: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

Where to find Bowker Data

Page 21: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

Publishing Shift• In 2010, Bowker ceased internal print operations,

focusing strictly on electronic distribution• Around this same time, CHOICE and Bowker began

discussion over both continuing the partnership and producing a new version of RCL Web

• CHOICE and Bowker’s IT and Product team began work on the new product based on the new Books in Print platform which launched at ALA Annual this year

Page 22: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

Welcome to the all-new New Resources for College Libraries

Page 23: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition
Page 24: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

Success Story

• Bowker, being the larger player in the partnership brings the product and IT expertise

• Bowker serves all library markets and publishers alike

• But CHOICE has the laser focus on the academic book buyer aiding in decisions a broad based publisher could miss

• This cooperation provides the user with a powerful yet tailored experience

Page 25: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

Power of Partnership• CHOICE relies on Bowker to market and sell RCL• CHOICE relies on Bowker to support all the large

scale development worries• Bowker relies on CHOICE for premium editorial

content• Bowker relies on CHOICE for market leading

intelligence on academia beyond sales statistics• Writ large, these bode well for the end user in

quality and reliability of the service

Page 26: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

In the Works• New and improved advanced search• Linking of titles to e-book platform titles for

evaluation or purchase• Improved search and discovery through full-text

indexing of e-books• Adding more evaluative e-book information (stock,

price, e-collection, and more)• Additional browsing tools• New BBAS interface and comparison options

Page 27: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

Reminder

• The legacy RCL Web product will sunset December 31, 2011

• Sign up for training and make the switch at www.bowkertraining.com

Page 28: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

Thank [email protected]

Page 29: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+

Publishing Partnerships: WHY, WHEN, AND HOW COLLABORATION SOMETIMES TRUMPS COMPETITION

THE USER PERSPECTIVEChisato Uyeki, Reference/Collection Development LibrarianMt. San Antonio College Library

Page 30: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+ Mt. San Antonio College• Large community college (35,000 FTE over 200 degree & certificate programs)• Small library (6 FT librarians)• 30 miles east of Los Angeles

Page 31: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+RCL Use

Bowker Book Analysis System Entire collection My areas

Small scale collection analysis

Curriculum alignment work with faculty

Coordinated librarian training

Selector

RCL Editorial Board Member

E = EssentialD = DesireableN = Not necessary

Theatrical Costume, Masks, Make-Up and Wigs: A Bibliography and Iconography

I don’t know this book. I have asked a couple costumers for their opinion about it. I’ll let you know what they say.

Special Effects Make-Up E

Collaboration in Theatre: A Practical Guide for Designers and Directors

E

French 'Classical' Theatre Today: Teaching, Research, Performance

N

The Stage Producer's Business and Legal Guide

N

The Business of Theatrical Design N

Fight Direction for Stage and Screen D

Illustrated Theatre Production Guide E

The Complete Make-up Artist: Working in Film, Television, and Theatre

D

Special Makeup Effects for Stage and Screen: Making and Applying Prosthetics

E

Page 32: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+Purchasing and Renewal Decisions

The simple answer:

It doesn’t.

Does the publishing partnership between a commercial publisher and non-profit publisher impact purchasing and renewal decisions?

Page 33: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+Decision Criteria

Content• Valuable?

Interface• Works to make content accessible?

Cost• Affordable?

Page 34: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+Purchasing and Renewal Decisions

The not so simple answer:

It does, because of impact on: content interface cost

Does the publishing partnership between a commercial publisher and non-profit publisher impact purchasing and renewal decisions?

Page 35: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+Commercial & Non-profit Publishers

Content Interface Customer Service

Page 36: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+Non-profit publishers

Page 37: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+Original subscription decision

Bowker Book Analysis SystemTechnological

capabilities

Credibility/authoritative editorial content

Page 38: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+Content reigns

RCL valued & authoritativeBooks for College Libraries historyChoice cachetSubject editors & bibliographers expertise

IndependentEssentially volunteer

Page 39: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+Non-commercial matters for content

Comparison: jobber/vendor created booklistsValuableBut connected to stock (trying to sell a product)

Access to “volunteer” subject editors

If Bowker paid editorsCost increaseCould degrade authority

Page 40: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+Content

Bibliographic content from Books in PrintHigh level of accuracyAuthor biosTables of contentsExcerpts

Choice reviews when available

Page 41: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+Interface and Product Design

Page 42: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+Cost

Important to user

Difficult to evaluate impact of partnership on cost For Choice, $$$ for technology & product development For Bowker, $$$ for editorial content

My perspective: Mt. SAC collection ripe for analysis & development Like team of subject bibliographers Worth it!

Page 43: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+Customer Support

Bowker side Changing reps- hard to build relationships Training

Customized webinars on BBAS and RCL/RCL CR Taught at our pace Scheduled for us More useful than general product webinar

Page 44: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+How the partnership benefits users

From user perspective Good collaboration =

Each party contributes strengths toward shared goal Mostly unaware of the behind-the-scenes work

Page 45: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+Thank youQuestions?

Page 46: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+

Publishing Partnerships or Why, When, and How Collaboration Sometimes Trumps CompetitionResources for College Libraries

Irv RockwoodEditor & Publisher, Choice

Page 47: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+Publishing Partnerships: A Taxonomy

Distribution partnerships May be non-exclusive or exclusive

Marketing partnerships Typically combined with distribution agreement May be exclusive or non-exclusive

Editorial partnerships Typically combined with marketing & distribution agreements

Co-publication Typically exclusive by market

Page 48: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+Publishing Partnerships: A Rationale

Obtain access to resources or capabilities that are highly desirable or essential to the success of the project but too costly to build from scratch

The African tick bird

Page 49: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+Resources for College Libraries: The Genealogy

Shaw, List of Books for College Libraries, ALA, 1931

Books for College Libraries, ALA, 1967 (BCL1)

Books for College Libraries 2nd Edition, ALA, 1975 (BCL2)

Books for College Libraries 3rd Edition, ALA, 1988 (BCL3)

Resources for College Libraries, Bowker/ACRL, 2006 (RCL)

Resources for College Libraries 2.0, Bowker/ACRL, 2011 (RCL2)

Page 50: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+BCL4: Assessing the Need (circa 2002)

The historic rationale (BCL1): “…to fill the long-recognized need for a retrospective list of books to serve as a book selection aid for college libraries…. This retrospective list of books has been deliberately and directly related to the reviewing journal, Choice, in that it includes only titles published prior to 1964.”

Page 51: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+Changing Times & Needs: Then

Books as the core academic library resource

A smaller universe of titles with a finite window of availability (the OP problem)

Ownership a prerequisite to convenient access

“Just in case” collection strategy

Page 52: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+Changing Times & Needs: Now

Books increasingly supplemental to the journal collection (but varies by field)

More titles, often in multiple formats (e-books)

Access no longer requires ownership or even purchase (PDA)

“Just in time” collection strategy

Page 53: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+The New Books for College Libraries

More potential users + many more titles = a continued need for reliable benchmark(s) of quality

But some new requirements: Fit the list to the actual college curriculum, especially interdisciplinary

programs Add electronic resources to the mix Put it online Update it regularly (no more one-shot efforts)

Voila, the Resources for College Libraries concept!

Page 54: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+Making It Happen: The Go It Alone Option

Pluses Editorially feasible Provides maximum editorial and product control Financially feasible (just barely)

Minuses Limited marketing capabilities & resources High opportunity costs Longer development cycle? Sustainability issues (keeping up with the likes of Wiley, Gale, Elsevier,

Thomson, Oxford, etc.) Too many eggs in one basket?

Page 55: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+Making It Happen: The Partnership Option

Pluses Editorially feasible Improved financial feasibility Enhanced marketing capabilities & resources Lower opportunity costs Faster development cycle Long-term resource requirements become (largely) the partner’s problem Lower risk factor

Minuses Editorial independence and input on product design determined by terms

of the relationship

Page 56: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+The Ideal Partner: Looking for the Perfect Fit

Recognized player in the marketplace

Technological resources

Marketing resources

Ability to supply bibliographic metadata

Strategic fit RCL as complement to existing products Relationship of RCL to core business

Interest in the project

Willingness to ensure editorial independence

Page 57: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+

RCL & R. R. Bowker, LLC

Technological resources

Recognized player in the marketplace

Marketing resources

Bibliographic metadata

Strategic fit RCL complements existing products Relationship of RCL to core business

Interest in the project

Willingness to ensure editorial independence

Page 58: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+RCL Division of Responsibilities

Choice Bowker Recruit and supervise subject editors

Recruit and supervise reviewers

Establish and manage editorial procedures, schedules, and content

Provide editorial content, including Choice reviews where applicable

Input on product development & marketing

Provide editorial team with access to BIP data

Product development

Product support (editorial team)

Marketing

Sales

Customer service including technical support & training

Product development strategy with input from Choice

Page 59: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+The Results: A Brief RCL Chronology

May 2005 RCL agreement signed

September 2005 First iteration of authoring system (RCLAS); data entry begins

September 2006 RCL Web 1.0 launch

November 2006 RCL Print published; BBAS roll-out

June 2009 RCL Career Resources 1.0

November 2011 RCL 2.0 product family

Page 60: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+Assessing the Results: The RCL Partnership

Synergies: BIP data BIP product development plans & strategies

Much shorter time to publication

Substantially greater marketing & technology resources than Choice could have brought to the project

Preservation of (reliance on) Choice editorial independence

Sustainable & ongoing development path

Page 61: Publishing Partnerships: Why, When, and How Collaboration Sometimes Trumps Competition

+Thank [email protected]