publishflow overview
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Real Time Audience Analy/cs for Media Publishers
publishflow™– Real 'me audience analy'cs
What is publishflow™
publishflow™ is a web service that provides real 'me audience metrics and content performance data to online media publishers.
publishflow™– Real 'me audience analy'cs
Who uses publishflow™
publishflow™ is used by news agencies, newspapers, broadcasters, magazines, content aggregators, content portals and blog networks.
publishflow™– Real 'me audience analy'cs
Why use publishflow™
publishflow™ allows senior media execu'ves, managing editors, web editors, web producers, reporters and bloggers to quan'fy the audience success and
ROI for each unique piece of content they publish online.
publishflow™– Real 'me audience analy'cs
How is publishflow™ unique
publishflow™ is the first audience analy'cs service to combine real 'me audience metrics and content ROI data for online media publishers.
It is now possible for online media publishers to make business and editorial decisions using a combina'on of real 'me audience feedback and ROI metrics.
publishflow™– Real 'me audience analy'cs
Is publishflow™ easy to try
publishflow™ is ac'vated in under three minutes on any online media website.
A publishflow™ tag is inserted in the HTML code of a website and the service begins tracking real 'me audience interac'on with each unique piece of
content.
Personalized web dashboards, email reports and mobile alerts are used to view real 'me audience data, charts and trending informa'on.
publishflow™– Real 'me audience analy'cs
Some publishflow™ dashboards
Let’s take a look at some examples of publishflow™ real 'me audience analy'cs dashboards in ac'on.
publishflow™– Real 'me audience analy'cs
Real Time Audience Ac'vity Dashboard
Real Time Revenue Tracking for all audience visits
Quick Glance Performance Metrics
What the audience is viewing right now
Real /me audience ac/vity
publishflow™– Real 'me audience analy'cs
Real /me readership ac/vity
Real Time Readership Ac'vity Dashboard
Real Time Revenue Tracking for most popular ar'cles
Quick Glance Performance Metrics
Real 'me view of most popular ar'cles
publishflow™– Real 'me audience analy'cs
Author ac/vity
Author Ac'vity Dashboard – Track Author Output
Track the most popular authors over 'me
Quick Glance Performance Metrics
Breakdown of the audience views generated by each author
publishflow™– Real 'me audience analy'cs
Author performance
Real 'me views, engagement and % of visits for each author
Iden'fy the most successful pieces of content created by each author
Uncover content choices that are not performing well by visits or engagement with your audience
Real 'me ranking and insight into the most popular authors as determined by your audience
publishflow™– Real 'me audience analy'cs
Real /me ar/cle ac/vity
Iden'fy audience down trends for each ar'cle
Iden'fy audience breakout trends for each ar'cle
Quick glance performance summary for each ar'cle
Each ar'cle is treated like a stock. Quick glance the performance of each ar'cle over various 'me frames
publishflow™– Real 'me audience analy'cs
Real /me surging stories Real 'me detec'on of surging stories directs web editors to growing audience interest
Quick glance indicator of the size of visitor growth around par'cular surging stories
Quick glance indicator of the consecu've hours of visitor growth around par'cular surging stories
In under a minute, you can determine which categories and exact stories are surging in audience interest
publishflow™– Real 'me audience analy'cs
Real /me fading stories
Quick glance indicator of the size of declining visitor interest around par'cular fading stories
Quick glance indicator of the consecu've hours of declining visitor interest around par'cular fading stories
Real 'me detec'on of fading stories directs web editors to fading audience interest
In under a minute, you can determine which categories and exact stories are fading in audience interest
publishflow™– Real 'me audience analy'cs
Category ac/vity
Category Ac'vity Dashboard – Track Category Success
Track the most popular categories over 'me
Breakdown of the audience views generated by each category
Quick Glance Performance Metrics
publishflow™– Real 'me audience analy'cs
Category performance
Real 'me views, engagement and % of visits for each category
Iden'fy the most successful pieces of content in each category
Uncover content choices in each category that are not performing well by visits or engagement with your audience
Real 'me ranking and insight into the most popular categories as determined by your audience
publishflow™– Real 'me audience analy'cs
publishflow™ has much more
This has been a sample of a few select publishflow™ real 'me audience analy'cs dashboards used by online media publishers.
In addi'on to what you have seen thus far, publishflow™ delivers much more audience and ROI insight by content type, referrer, con'nent, country,
plaVorm and device type.
Once the publishflow™ tag is inserted, the underlying real 'me audience and ROI data can be displayed, queried or delivered in any way imaginable.
Kontexto – UKTI
If you would like to meet up to discuss our real 'me audience analy'cs services for media publishers please contact our CEO Tom St.John directly.
Web: www.publishflow.com Phone: 1.866.390.5446 ext. 707 Email: [email protected] Twider: twider.com/kontexto Linkedin: uk.linkedin.com/in/tommyjo Blog: kontexto.com/blog
More informa/on