publisher training
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Publisher Training. Adrian Lee | Sales Engineer APAC | 22 nd October 2010. Ninemsn. Agenda. Campaign Flow Placement Flow Creative Flow Ad Positioning Frequency Capping Publisher Reports. Campaign Flow. Left Menu. Structured in the same way for all users, including publishers. - PowerPoint PPT PresentationTRANSCRIPT
© 2010 MediaMind Technologies Inc. | All rights reserved
Ninemsn
Adrian Lee | Sales Engineer APAC | 22nd October 2010
Publisher Training
© 2010 MediaMind Technologies Inc. | All rights reserved
▸ Campaign Flow
▸ Placement Flow
▸ Creative Flow
▸ Ad Positioning
▸ Frequency Capping
▸ Publisher Reports
Agenda
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Campaign Flow
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Left Menu
▸ Structured in the same way for all users, including publishers.
▸ Includes only relevant sections and actions
▸ Content dependent on user’s role and permissions
▸ Can be minimised for larger viewing area
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Campaigns List
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Campaigns List
▸ “Excel Options” Button•Export sheet listing all ads and the Clickthrough and Third-party Tracking URLs assigned•Functionality to modify URLs in bulk and re-import into campaign
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Campaigns List
▸ “Reports” Button•Generate reports for campaign from current screen without going to Analytics
•Switch to Analytics
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Campaigns List
▸ “Bookmark” Button•Add campaign to “My Bookmarks” section on Left Menu for quick access
•Also available at Placement and Creative Level
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Campaigns List
▸ “More Options” Button•Generate creative specs for the placement, based on the specs entered in by the publisher •To add/edit creative specs, go to:
Account Settings > Setup > Creative Specs
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Campaign Flow – “Setup” Tab
▸ All fields are viewable but disabled
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Campaign Flow – “Media Plan” Tab
▸ Displays all placements assigned to the publisher and it’s related accounts (if the current account is a Network)
▸ Placement list can be customized per user
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Campaign Flow – “Media Plan” Tab
▸ Edit•Allows access to Placement Settings, its creative and placements tag
•Can also be accessed via right-clicking placement
▸ Preview•Opens a preview page of the placement and its ads
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Preview
▸ Includes information about the ads and their assets
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Preview
▸ Includes information about the ads and their assets
▸ Sections can be collapsed and expanded
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Preview
▸ Functionality to preview how your ad would appear on a page and you can share this preview with others
▸ Check the Review Process of the ad to see where it currently is and what has happened in the past
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Campaign Flow – “Creative” Tab
▸ Lists all ads under the campaign
▸ Review Tab allows you to Reject the Ad or add a note about it.
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Campaign Flow – “Tags” Tab
▸ Generate the campaign code package for all placements and send to yourself or also to those working on the campaign as well
▸ Can send the code package to Media Agency contacts as well
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Campaign Flow – “Tags” Tab
▸ “Placement Tags” tab•Can choose tag type to be generated – Site Default, Script or iframe
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Campaign Flow – “Tags” Tab
▸ “Placement Tags” tab•Can choose tag type to be generated – Site Default, Script or iframe•Tags for specific placements can be generated
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Campaign Flow – “Tags” Tab
▸ Third-Party Tracking•Specify publisher ad server tokens be implemented into the ad tags
▸ Serving Settings•Set iFrame and Z-Index details, and advanced serving settings
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Campaign Flow – “Monitor” Tab
▸ Real-time top level data for placements in campaign.
▸ Updated every 15 mins
▸ Link to Analytics (updated every 24 hours)
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Placement Flow
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Placement Flow
▸ Accessed via “Edit > Setup > Placement Settings”
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Placement Flow – “Setup” Tab
▸ All fields are viewable but disabled
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Placement Flow – “Creative” Tab
▸ Lists all creative assigned to the placement
▸ Same options available as “Creative” tab under Campaign level
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Placement Flow – “Tags” Tab
▸ All options from “Tabs” tab under Campaign level are available
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Placement Flow – “Tags” Tab
▸ All options from “Tags” tab under Campaign level are available
▸ Additional Option•Generate Test Tags
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Creative Flow
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Creative Flow
▸ Accessed via “Edit > Setup > Ad Settings”
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Creative Flow – “Setup” Tab
▸ All fields are viewable but disabled
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Creative Flow – “Interactions & Ad URLs” Tab
▸ Clickthrough URL viewable but disabled
▸ Publisher Third-Party Tracking•Editable field by publisher
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Creative Flow – “Review Process” Tab
▸ All review options available in this tab
▸ Sites can add notes and view notes added by the media and creative agency
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Creative Flow – Add Note
▸ Sites can add notes, which will be available to all in the “Review Process” Tab.
▸ The note can be sent to the Media Agency, Creative Agency or Site Contacts via e-mail
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Ad Positioning
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Ad Positioning – Expandable Banner
▸ To position expandable panel, navigate to the “Setup” tab in the Ad
▸ Under “Panels List” you will see all panels associated with the ad
▸ Right-click on the panel you would like to position and select “Ad Positioning”
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Ad Positioning – Expandable Banner
▸ Positioning Units – Always use “Banner Relative”
▸ Drag and drop expanded panel where you would like it to expand to and the X & Y positioning co-ordinates will automatically be set
▸ Can preview on a background – URL or Image
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Ad Positioning – Out of Banner
▸ IMPORTANT – Always position and test on publisher test page
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Ad Positioning – Out of Banner
▸ To position Out of Banner sections, navigate to the “Setup” tab in the Ad.
▸ To position Floating Element of OOB, navigate to “Intro”
▸ Open “Intro Positioning Settings”
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Ad Positioning – Out of Banner
▸ Always set “Positioning Units” to Relative Position
▸ Enter the destination URL of a static element on the page to reference off for positioning, i.e. Site logo
▸ Put test tags on publisher test page
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Ad Positioning – Out of Banner
▸ Use “Position” to set X & Y co-ordinates of the Floating element in reference to the Reference Element
▸ Can also use Ad Positioning, however, always do final check on publisher test page
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Ad Positioning – Out of Banner
▸ Next, set position settings of Reminder Element
▸ Use same steps as for Floating Element
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Frequency Capping
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Frequency Capping – Expandable Banner
▸ Navigate to “Setup” tab of the Ad and then the “Panels List”
▸ Set frequency capping in “Default Panel Frequency” Setting•Unlimited
•# Times Per Session/Day/Week/Campaign For a Unique User
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Publisher Reports
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Publisher Reports
▸ Reports are located in “Analytics”
▸ Accessed via “Campaign Management” drop-down at top of page or “Reports” button in Campaigns level
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Publisher Reports
▸ Publisher reports access via “Publisher Reports” tab in Left Menu•Delivery Analysis – Analyse current and past delivery/interaction data across campaigns and placements
•Performance Analysis – Review user interaction with ads across different placement types and sections
•Over Under Delivery - Analyse the delivery rate and daily goals of your running placements and adjust your delivery to meet your targets
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Publisher Reports – Generating Reports
▸ Select one or multiple campaigns
▸ Choose Data Level – Different for every report
▸ Choose Date Resolution – Days/Weeks/Months/Quarters/Totals
▸ Choose Date Range – Campaign(s) Lifetime/Custom•Select Date Range if Custom
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Publisher Reports – Generating Reports
▸ “Report Sample” Tab – Displays an example of the current report with dummy data.
© 2010 MediaMind Technologies Inc. | All rights reserved
Publisher Reports – Generating Reports
▸ “Report Sample” Tab – Displays an example of the current report with dummy data.
▸ “Filtering Options” Tab – Select a combination of Placements and/or Ads to generate the report for
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Publisher Reports – Generating Reports
▸ “Schedule Options” Tab – Schedule report to be sent regularly•Sent on Daily/Weekly/Monthly/Quarterly basis
•Choose date range when report will be sent
•Sent to yourself and/or other recipients
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Publisher Reports – Generating Reports
▸ Report can also be saved to “My Saved Reports”
▸ Click “Run Report” when ready to generate
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Thank You
www.mediamind.com
© 2010 MediaMind Technologies Inc. | All rights reserved