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Admixer LLC. Since 2008 .Publisher CAPABLE ADSERVER FOR INVENTORY MANAGEMENT AND CAMPAIGNS SERVING

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Page 1: Publisher - Admixer.com · HOW .PUBLISHER BENEFITS FROM ADMIXER ECOSYSTEM.Publisher.TradeDesk Inventory transfer forthe purchase in TradeDesk Adding to the TOP Packagesat

Admixer LLC. Since 2008

.PublisherCAPABLE ADSERVER FOR INVENTORY MANAGEMENT

AND CAMPAIGNS SERVING

Page 2: Publisher - Admixer.com · HOW .PUBLISHER BENEFITS FROM ADMIXER ECOSYSTEM.Publisher.TradeDesk Inventory transfer forthe purchase in TradeDesk Adding to the TOP Packagesat

PRODUCTS AT ADMIXER PROGRAMMATIC ECOSYSTEM

Ad

Exchange

Advertiser Trading

Desk

DSP

DMP

SSP Ad

Server

Audience

Publishers

FOR ADVERTISERS FOR PUBLISHERS

.DMP

.Creatives

.Publisher

.Network

.AdExchange .Player.Best

Ad Server

.TradeDesk

Page 3: Publisher - Admixer.com · HOW .PUBLISHER BENEFITS FROM ADMIXER ECOSYSTEM.Publisher.TradeDesk Inventory transfer forthe purchase in TradeDesk Adding to the TOP Packagesat

HOW .PUBLISHER BENEFITS FROM ADMIXER ECOSYSTEM

.Publisher

.TradeDesk

▪ Inventory transfer for the

purchase in TradeDesk

▪ Adding to the TOP Packages at

Marketplace

▪ Direct deals

.Network

▪ Advanced platform for

publishers with multiple sites

and advertisers

.AdExchange

▪ Demand from top worldwide DSPs

▪ Netting of monetized impressions

.DMP

▪ Access to Admixer.DMP segments

▪ Own data onboarding

▪ Data collection and management

.Creatives

▪ Fast WOW formats creation

▪ 50+NON-standard templates

▪ Built-in billing for clients

.Player.best

▪ Universal player for publishers with

hosting

▪ Direct built-in monetization of video

inventory with an interface for

reporting and managing video

advertising

▪ Header Bidding demand

Page 4: Publisher - Admixer.com · HOW .PUBLISHER BENEFITS FROM ADMIXER ECOSYSTEM.Publisher.TradeDesk Inventory transfer forthe purchase in TradeDesk Adding to the TOP Packagesat

ONE SOLUTION TO FIT ALL PUBLISHER NEEDS

SELLING RULES

Possibility to connect external

demand sources through

Admixer.AdExchange or add your

own

AD CAMPAIGNS

Run and monitor ad campaigns

efficiency with library of different ad

formats and yield reports

INVENTORY MANAGEMENT

Unlimited number of

inventory types and ad units.

Supports sites and mobile

apps

WHAT IS ADMIXER.PUBLISHER?

Page 5: Publisher - Admixer.com · HOW .PUBLISHER BENEFITS FROM ADMIXER ECOSYSTEM.Publisher.TradeDesk Inventory transfer forthe purchase in TradeDesk Adding to the TOP Packagesat

DESKTOP, TABLETS, TOUCH SCREEN

Page 6: Publisher - Admixer.com · HOW .PUBLISHER BENEFITS FROM ADMIXER ECOSYSTEM.Publisher.TradeDesk Inventory transfer forthe purchase in TradeDesk Adding to the TOP Packagesat

INTERFACE - MODERN AND USER-FRIENDLY

▪ Horizontal navigation

▪ No pop-ups

▪ Context-sensitive help

▪ Notifications system

▪ Report data

visualization

Page 7: Publisher - Admixer.com · HOW .PUBLISHER BENEFITS FROM ADMIXER ECOSYSTEM.Publisher.TradeDesk Inventory transfer forthe purchase in TradeDesk Adding to the TOP Packagesat

Customizable desktop with

widgets for quick launch and

key processes monitoring.

INTERFACE: DESKTOP

Page 8: Publisher - Admixer.com · HOW .PUBLISHER BENEFITS FROM ADMIXER ECOSYSTEM.Publisher.TradeDesk Inventory transfer forthe purchase in TradeDesk Adding to the TOP Packagesat

Have troubles?

- Just click on HELP

button, to go to detailed

guide.

Need technical

requirements for

creatives? Open our

manual on formats!

ONE-CLICKHELP

Page 9: Publisher - Admixer.com · HOW .PUBLISHER BENEFITS FROM ADMIXER ECOSYSTEM.Publisher.TradeDesk Inventory transfer forthe purchase in TradeDesk Adding to the TOP Packagesat

FILL RATE BY COMMERCIAL IMPRESSIONS FOR EVERY AD UNIT

▪ Support all the existing

ad formats: banners,

rich-media, video,

native and mobile ads

▪ Top-down structure of

sites and ad units

▪ Flexible limitations on

ad delivery

▪ Audience segmentation

▪ Estimation and

forecasting of used

inventory

ADVERTISING INVENTORY

Page 10: Publisher - Admixer.com · HOW .PUBLISHER BENEFITS FROM ADMIXER ECOSYSTEM.Publisher.TradeDesk Inventory transfer forthe purchase in TradeDesk Adding to the TOP Packagesat

CHOOSE MONETIZATION SOURCE FROM

THE LIST OR ADD YOURS

REVENUE AND ECPM FOR

BETTER SOURCE CHOICE

ADJUST TARGETINGTO

MONETIZE SPECIFIC

AUDIENCE

MONETIZE RESIDUAL

INVENTORY

▪ Manual and automated

rules for ad delivery with

the max benefit

▪ Bid floors for every

monetization source

▪ Seamless integration to

Admixer.AdExchange via

RTB and Header Bidding

▪ Easy plug in external

demand sources

SELLING RULES

Page 11: Publisher - Admixer.com · HOW .PUBLISHER BENEFITS FROM ADMIXER ECOSYSTEM.Publisher.TradeDesk Inventory transfer forthe purchase in TradeDesk Adding to the TOP Packagesat

Repurchaseby agency

Residual traffic monetization: partners’ programs, teaser ad or ad exchanges,

contextual ad

Ad networks and RTB

6.00

4.50

3.00

2.00

1.00

0.50

0.05

CPM

Direct sale

Visitors interested in

«SPORT» news

Iphone users

Visitors from North

America

Metropolitans

with iPad

1 SINGLE OUT NECESSARY AUDIENCES

2 SET UP SELLING RULES

SELL EFFECTIVELY AND

HIGH-PRICED. START TO

EARN MORE!

3

HOW TO SINGLE OUT AUDIENCE AND TARGET SELLING RULE ON IT

eCPM: 6.75

eCPM: 5.97

eCPM: 4.25

eCPM: 5.12

eCPM: 6.15

eCPM: 3.35

eCPM: 1.25

eCPM: 0.48

Residual traffic monetization

on usual terms

SELLING RULES

You can group unique

users from all sites within

one account in Audience

by such parameters:

▪ Ad units and ad

formats

▪ Geographic attributes

▪ Platforms

▪ Devices

▪ etc.

Page 12: Publisher - Admixer.com · HOW .PUBLISHER BENEFITS FROM ADMIXER ECOSYSTEM.Publisher.TradeDesk Inventory transfer forthe purchase in TradeDesk Adding to the TOP Packagesat

QUICK ACCESS TO

CREATIVESCAMPAIGN PRICE

CALCULATOR

STATUS SHOWS

PROFILE

FULFILMENT BY

DAYS. SO WE CAN

FORECAST AND

SEND A NOTICE

ABOUT PROFILE

UNDERDELIVERY

PRIORITIES OF AD

DELIVERY

▪ Support all existing ad

formats: banners, rich-

media, video, native and

mobile ads

▪ Various pricing models

(CPM, CPC, Flat Fee)

▪ Built-in Admixer.DMP

▪ Admixer.Creatives

templates library for easy

creation of WOW

RichMedia banners

ADVERTISING CAMPAIGNS

Page 13: Publisher - Admixer.com · HOW .PUBLISHER BENEFITS FROM ADMIXER ECOSYSTEM.Publisher.TradeDesk Inventory transfer forthe purchase in TradeDesk Adding to the TOP Packagesat

Estimation, forecasting

and analysis of

campaign performance

according to defined

targeting options and ad

delivery

TARGETING SETTINGS

Page 14: Publisher - Admixer.com · HOW .PUBLISHER BENEFITS FROM ADMIXER ECOSYSTEM.Publisher.TradeDesk Inventory transfer forthe purchase in TradeDesk Adding to the TOP Packagesat

EVEN THE MOST DIFFICULT CREATIVES EASY TO SET UP

▪ Library with UI-templates

▪ Customizable HTML5

creatives with detailed

Specs

▪ Upload creatives in one

click

▪ Event tracking

Page 15: Publisher - Admixer.com · HOW .PUBLISHER BENEFITS FROM ADMIXER ECOSYSTEM.Publisher.TradeDesk Inventory transfer forthe purchase in TradeDesk Adding to the TOP Packagesat

Choose reports to

provide advertiser

with access to them

Any report can

be saved in one

of such formats

PDF, CSV or

XLSX

CHOOSE

REPORT TO

DISPLAY

VISUAL DATA

PRESENTATION

UNLIMITED

PERIOD OF DATA

STORAGE

▪ More than hundred of

different metrics and

data slices

▪ Frequency distribution

analysis of ad delivery

▪ Confirmed views

▪ Event tracking for each

creative

▪ Event tracking for each

creative

REAL-TIME REPORTS

Page 16: Publisher - Admixer.com · HOW .PUBLISHER BENEFITS FROM ADMIXER ECOSYSTEM.Publisher.TradeDesk Inventory transfer forthe purchase in TradeDesk Adding to the TOP Packagesat

TRANSPARENT

PARTNERSHIP

▪ CRM for publishers: clients and

advertisers contact details

▪ Customizable access rights for

agencies and direct clients

▪ Yield reports on ad campaigns

FLEXIBLE ACCOUNT

ADMINISTRATION

▪ Built-in user roles: administrator,

manager and client

▪ Unlimited number of account users

▪ Customizable user roles for each site

USERS AND CLIENTS

Page 17: Publisher - Admixer.com · HOW .PUBLISHER BENEFITS FROM ADMIXER ECOSYSTEM.Publisher.TradeDesk Inventory transfer forthe purchase in TradeDesk Adding to the TOP Packagesat

▪ Globally available, fault tolerance and

reliability (99,97% uptime).

▪ «Quick start» and context-

sensitive help

▪ Reliable customers support team

directly available at business hours

▪ Dedicated account manager

for enterprise level clients

▪ Educating video lessons

▪ Interfaces available at 7 languages

▪ Convenient payment methods

▪ Accordance to IAB Standards

WE WILL HELP WITH MIGRATION AND ADAPTATION TO THE SYSTEM!

Page 18: Publisher - Admixer.com · HOW .PUBLISHER BENEFITS FROM ADMIXER ECOSYSTEM.Publisher.TradeDesk Inventory transfer forthe purchase in TradeDesk Adding to the TOP Packagesat

Contact

[email protected]

Irina KostiukBusiness Development Executive

[email protected]

WORK COMFORTABLY. EARN MORE