publiek15. why did you make me care? guido everaert
TRANSCRIPT
- 1. Beklijvende verhalen missen hun doel niet Hoe maak je ze?
- 2. Guido Everaert @guidooohh [email protected]
- 3. Branded Content is egocentric Brand Marketing, a Content Brand takes an Audience-First Approach
- 4. Great stories happen to those who can tell them (Ira Glass)
- 5. Create, Engage, Build Trust
- 6. Oral tradition: The Power of Stories Values Knowledge Transfer Being Remembered
- 7. Content Audience Story Telling
- 8. A Description of Events Connected In a stand alone way With a structure Containing narrative elements
- 9. Storytelling, en ons mama Granny taught us everything!
- 10. Make me Care Emotional Rational - Esthetical
- 11. Astonishment Connection - Opportunism Routine & Improvisation
- 12. Structure
- 13. Amazement Opportunism Connection Routine & Improvisation
- 14. Purpose
- 15. Recruitment & Organisations
- 16. First blood
- 17. Past Future Success Failure The voice, the narrative
- 18. Hands-on or read a book about it