Publicity of Deposit Protection Scheme

Allen Musadziruma

Public Relations Manager

7 October 2014

Presentation Outline

Importance of Publicity of the DPS.

Background on Legislation

Publicity Elements

Other areas of collaboration

DPC Publicity Initiatives

Q&A

Importance of Publicity of the DPS

Raise public’s awareness of the existence of the Deposit Protection Scheme (DPS).

Educate the public on the benefits & limitations of the Scheme.

Reinforce consumer protection.

Build public confidence in the deposit insurance system thereby contributing to the stability & confidence in the financial industry.

Background to Legislation

DPC Act [Chapter 24:29], Section 61 provides for the:

61. Publicity for deposit insurance scheme

1. Every contributory institution shall ensure that all its depositors are informed—(a) of the extent to which their deposits are protected under this Act; and

(b) where their deposits are protected, of how they may receive compensation in the event of the institution

becoming insolvent.

2. Contributory institutions shall provide the information referred to in

subsection (1) in a form and manner approved by the Corporation.

…S.I. 156 of 2013 complements the Act

The S.I. 156 of 2013 helps to complement the Act and specify publicity requirements.

The laws requires all member institutions to participate in the publicity of the Deposit Protection Scheme (DPS)

Elements of Publicity

1. Advertisements

Banks to mention their membership in advertisements such as Print, Radio, Online and TV adverts.

Four options available:

1. Text only:

a) Member of the Deposit Protection Scheme.

b) Member of the Deposit Protection Corporation.

NB: Branding/mention to be in such a size/format/language that is clearly legible/audible.

….Advertisements

member of the Deposit Protection Corporation

Text with logo (Option 1)

NB: Branding/mention to be in such a size/format/language that is clearly legible/audible.

….Advertisements

member of the Deposit Protection Scheme

Text with logo (Option 2)

NB: Branding/mention to be in such a size/format/language that is clearly legible/audible.

2. Membership Sign

All members to display signage confirming membership to the DPS.

Signage to be in the form of:

A3 Membership Certificates.

Membership Stickers.

Example of certificate..

…Membership Certificates continued

To be displayed prominently in the banking halls where depositors can see and read easily.

A3 in size for greater visibility.

Certificates available in snapper frames.

Certificates available to cover all branches for each bank.

More certificates available on request.

Membership Stickers

Example of membership stickers

..Membership sticker continued…

Stickers to be displayed prominently on:► Door entrances.► Website homepage► ATM screen saver► ATM cubicle areas

Stickers available to cover all branches for each bank.

More stickers available on request (artwork files saved on flash disk)

Resizing can be done for ATM and website homepages

(artwork files saved on flash disk)

3. Brochures

DPC to supply brochures for all member banks.

Banks to advise quantities required.

Brochures in vernacular to be done in future.

Display of Brochures

Brochures to be displayed in banking halls where clients

can easily access them.

Banks to mention on website homepage that copies of

brochures are available at each of its offices or on DPC’s

website.

Soft copies of brochures to be made available for banks

to upload on their websites.

Other areas of collaboration..

Corporate Social Responsibility (CSR) – DPC is available to partner with bank on CSR activities.

Other marketing initiatives (optional) for partnerships:► Videos in banking halls► Pull-up banners► Decal signs (e.g. wobblers/danglers, tent cards, etc at teller points)

► Small cards (like business cards) with main points on DPS

► Social media interactions► Animated website banners► Messages on E-statements & ATM slips

(NB: Advise request for materials)

DPC Publicity Initiatives..

The following will be undertaken to support the publicity of the DPS for the benefit of all member banks:► Traditional advertising – Radio, TV & Print advertising.► Digital:

‒ Website (owned, paid and earned media)‒ Online marketing (e.g. banner advertising on high traffic sites, ‒ SMS & Email marketing‒ Search Engine Optimisation & Marketing

► Social Media - (Facebook, Twitter & Youtube)

► Events Marketing – national and provincial exhibitions, seminars, presentations to Universities & other public forums.

► Corporate Social Responsibility initiatives.

Conclusion

Its important we collaborate to ensure publicity of the

DPS.

Any suggestions are welcome at anytime regarding how

to raise publicity of the Scheme.

Collection of posters, certificates and stickers to be done

after the workshop.

-THANK YOU-

Q & A