publication profile - amazon s3s3.amazonaws.com/...realscreen.publication.profile.pdf · each issue...

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In the pages of realscreen, you’ll find distinct and authoritative editorial offering a unique perspective on the issues and developments that really matter in this business, something you won’t find in other industry publications and news dailies. Each issue features an exciting,need-to-read, cover story and regular features that analyze the growing business of non-fiction film, television and web series, who does it best and how they do it. This uniquely focused editorial approach makes realscreen a must- read publication for all professionals in the non- fiction field, and creates a targeted and effective marketing opportunity. BRUNICO COMMUNICATIONS LTD. realscreen is a publication of Brunico Communications Ltd. Founded in 1986, Brunico is a privately- held publishing and communications company. Brunico’s products focus on niche market sectors facing the challenges and opportunities of an increasingly global marketplace. Through our print and electronic publications and through our industry events, we build communities of interest, specializing in the entertainment and marketing sectors*. *Brunico Marketing Inc., the California subsidiary of Brunico Communications Ltd., produces entertainment and marketing conferences in New York, Washington, Los Angeles and other U.S. cities. The parent company, Brunico Communications Ltd., produces entertainment and marketing conferences in Canada. realscreen and “the best in non-fiction” are trademarks of Brunico Communications Ltd. REGULAR SECTIONS Realscreen presents the best in non-fiction. realscreen is the leading business publication in the world devoted to factual, documentary, lifestyle and reality/alternative programming. PUBLICATION PROFILE BIZ - Trend stories with a business angle, Q&As with the industry’s best and brightest AUDIENCE + STRATEGY - Audience media consumption; what they are watching and how you can reach them best IDEAS + EXECUTION - About the creative and how big ideas are executed INGENIOUS - Revealing interviews with the industry’s top creators and executives. THINK ABOUT IT - Opinion pieces, and other food for thought

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Page 1: PUBLICATION PROFILE - Amazon S3s3.amazonaws.com/...RealScreen.Publication.Profile.pdf · Each issue features an exciting,need-to-read, cover story and regular features that analyze

In the pages of realscreen, you’ll find distinct and authoritative editorial offering a unique perspective on the issues and developments that really matter in this business, something you won’t find in other industry publications and news dailies. Each issue features an exciting,need-to-read, cover story and regular features that analyze the growing business of non-fiction film, television and web series, who does it best and how they do it.

This uniquely focused editorial approach makes realscreen a must-read publication for all professionals in the non-fiction field, and creates a targeted and effective marketing opportunity.

BRUNICO COMMUNICATIONS LTD.realscreen is a publication of Brunico Communications Ltd. Founded in 1986, Brunico is a privately-held publishing and communications company. Brunico’s products focus on niche market sectors facing the challenges and opportunities of an increasingly global marketplace. Through our print and electronic publications and through our industry events, we build communities of interest, specializing in the entertainment and marketing sectors*.

*Brunico Marketing Inc., the California subsidiary of Brunico Communications Ltd., produces entertainment and marketing conferences in New York, Washington, Los Angeles and other U.S. cities. The parent company, Brunico Communications Ltd., produces entertainment and marketing conferences in Canada.

™ realscreen and “the best in non-fiction” are trademarks of Brunico Communications Ltd.

REGULAR SECTIONS

Realscreen presents the best in non-fiction. realscreen is the leading business publication in the world devoted to factual, documentary, lifestyle and reality/alternative programming.

P U B L I C A T I O N P R O F I L E

BIZ - Trend stories with a business angle, Q&As with the industry’s best and brightest

AUDIENCE + STRATEGY - Audience media consumption; what they are watching and

how you can reach them best

IDEAS + EXECUTION - About the creative and how big ideas are executed

INGENIOUS - Revealing interviews with the industry’s top creators and executives.

THINK ABOUT IT - Opinion pieces, and other food for thought

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WHY ADVERTISE IN realscreen? • The only publication written specifically for and about the business of factual and non-fiction programming• The strongest mailed circulation of any publication reaching the non-fiction/unscripted community – 6600 strong• Targeted readership – only reaching professionals in non-fiction/unscripted• Bonus distribution at the most important industry events for the genre• Unique and focused editorial content covering the best in non-fiction/unscripted• The best value for your marketing dollar

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E D I T O R I A L C A L E N D A R 2 0 1 8 / 2 0 1 9

Revised: March 2018

Brunico Communications Ltd.366 Adelaide St. West. Suite 100 | Toronto, Ontario M5V 1R9 | T (416) 408 2300 | F (416) 408 0870 For more information on advertising in realscreen contact Carol Leighton at 416.408.0863 | 1.888.278.6426 x316 | [email protected] ™ realscreen and “the best in non-fiction” are trademarks of Brunico Communications Ltd.

*Dates are subject to change – check with your account manager

ISSUE AD CLOSING MATERIAL CLOSE STREET DATE BONUS DISTRIBUTION EDITORIAL REPORTS/CONTENT OUTLINE

September / October 2018 5-Sept 12-Sept 1-Oct

• MIPCOM

• World Congress of Science & Factual Producers

• IDFA

• MIPCOM Picks

• Specialist Factual Focus

• Below the Line Focus

Realscreen Summit Delegate Book 3-Jan 10-Jan 28-Jan • Realscreen Summit

January / February 2019 7-Dec 14-Dec 14-Jan

• Realscreen Summit

• NATPE

• Sundance Film Festival

• Realscreen’s Trailblazers

• Development and Commissioning Report

• Archive Report

Realscreen Awards Book 7-Dec 14-Dec 14-Jan • Realscreen Summit

March / April 2019 25-Feb 4-Mar 23-Mar

• MIPDOC

• MIPTV

• HotDocs

• Realscreen’s Global 100

• MIPTV Picks

• Changemakers: Innovations & Innovators

• Formats Focus

May / June 2019 30-Apr 7-May 27-May

• Realscreen West

• BANFF World Media Festival

• Sheffield Doc Fest

• Sunnyside of the Doc

• Toronto International Film Festival

• The Reality Report

• Archive and Production Music Focus

• Doc Focus

Realscreen West Delegate Book 30-Apr 7-May 27-May • Realscreen West

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CIRCULATION STRENGTH• Controlled circulation means quality readership and targeted delivery• Over 99% of all copies are addressed by both name and title• Provides advertisers with the most qualified readership of decision-makers and influencers

RATE BASE: 6700

TITLE SAMPLEProduction & Distribution

• Producer

• Executive Producer

• Managing Director

• VP/Head of Sales

• President

• Owner

• VP/Head of Development

• VP/Head of Production

Television Broadcasters & Media

• VP+/Director/Head of Programming

• VP+/Director/Head of Acquisitions

• VP+/Director/Head of Development

• VP+/Director/Head of Scheduling

• Presidents & CEOs

• VP+/Director/Head of Marketing

SECTOR DESCRIPTIONS

™ realscreen and “the best in non-fiction” are trademarks of Brunico Communications Ltd.

Production & Distribution: Producers and distributors of non-fiction/factual/unscripted programming

Broadcasters & Content Platforms: Broadcasters of non-fiction/factual/unscripted programming, television and multi-platform

Production Services: Services to the entertainment industry including: film, stock footage, equipment, legal, accounting, location services, music/ audio, post production, consulting, etc.

Other: Foundations, institutes and funding bodies; associations; advocacy groups; government; unions, etc.

Production Services

7%

Other 2%

R A T E B A S E

SECTOR USA UK Europe Canada Rest of World Total by Sector

Production & Distribution 2696 531 238 657 151 4273

Broadcasters & Content Platforms 1094 169 332 119 111 1824

Production Services 356 30 8 27 6 427

Other 93 14 13 34 5 159

Total by Region 4239 744 728 837 273 6684

March 2018

Broadcasters & Content Platforms

27%Production & Distribution

64%

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ContentAll advertising material is due by the Material Deadline specified on the Advertising Order which is to be accepted in writing or electronically by Advertiser and is subject to the approval of Publisher. Publisher reserves the right to insert the word "Advertisement" at the top of any ad, which, in Publisher's opinion, resembles editorial material. Advertiser assumes liability for all content (including text, representation and illustrations) of its advertisements and also assumes responsibility for any claims made against Publisher because of such content.

Advertising AgencyFor the purposes of these terms and conditions, the word “Advertiser” includes the Advertising Agency, if any, specified in the Advertising Order. CancellationAdvertiser shall have the right to cancel or make changes to any inser-tion, provided that Publisher is given notice in writing at least 5 business days before the Material Deadline of the respective issue, as specified in the Advertising Order. If Advertiser cancels one or more insertions, and such cancellation affects the rate basis on which the Advertiser is being charged, Advertiser is subject to retroactive billing at the insertion rate corresponding to the actual number of advertising insertions run, pursu-ant to the published rate card in effect at the time of first insertion. If the first insertion is not used within 60 days of an Advertising Order and if, in the meantime, a new rate card has been published, the new rates will apply. Every insertion included in an Advertising Order must appear in an issue of realscreen within 14 months of the date of the Advertising Order or 12 months of the date of the first insertion published, whichever is earlier, failing which, such insertion shall be considered to have been cancelled by Advertiser.

Rates and production chargesRates specified above apply exclusively to the regular business announcements of Advertiser. Advertisements submitted on behalf of other parties will be charged on a one-time rate basis. Production charges are not included in any quoted rates unless otherwise specified. Production charges, as estimated in each case by Publisher to Advertiser, shall be added to the insertion invoice or invoiced separately.

Cash DiscountAccounts are payable with delivery of advertising material or, subject to credit approval, within 30 days of invoice date at Publisher's office in Toronto. Two per cent (2%) cash discount on the net amount payable is allowed, provided payment is received at Publisher's office in Toronto within 15 days of invoice date. Accounts are payable in Canadian funds, unless other arrangements have been agreed upon in writing in advance between Advertiser and Publisher’s credit department. Two per cent (2%) interest per month (24% per annum) is charged on overdue accounts. Advertiser is to be invoiced electronically without tearsheet.

Publisher’s obligationsPublisher’s obligations shall be deemed to be fulfilled upon mailing or other shipping of substantially all of the copies of the respective issue to be circulated in which the advertising content is contained. The number of copies to be circulated is as specified in the published circulation rate base of the publication in effect as of the date of the Advertising Order, unless otherwise specified therein. Publisher, without any liability whatsoever, shall have the right to cancel or make changes to the circulation rate base of any issue upon notice given to Advertiser at least 30 days prior to the Estimated Mailing Date then in effect. Any Estimated Mailing Date, if varying more than 14 days from an Estimated Mailing Date indicated in the

Advertising Order and any Material Deadline indicated in the Advertising Order is subject to change upon 30 days written notice to Advertiser. In the case of the cancellation or change to the circulation rate base of an issue for which an insertion has been included in an Advertising Order, or any change of 14 days or more in the Estimated Mailing Date of an issue, or the failure of Publisher for any cause to publish an insertion in an issue for which the advertising material was received prior to the Material Deadline and is in compliance with Publisher’s policies with respect to published content not being in bad taste or illegal and protection against defamation, libel, and trademark and copyright infringement, Publisher’s liability, if any, shall be limited to a maximum of Advertiser’s mechanical cost of creating the adver-tising material or Advertiser’s true damages, whichever is less, provided that Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue because of strikes, work stoppages, accidents, fire, Acts of God, or any other circumstances not within the control of Publisher. Should any error or omission be made by Publisher which substantially detracts from the value of an advertisement, Publisher will publish a corrected make-good ad in the next available issue, provided that Publisher is given written notice of the error within 10 days after the error or omission has come to the attention of Advertiser, but no later than within 60 days of the date upon which the issue was mailed. Publisher is not responsible for the reproduction of color ads unless accept-able proofs, as specified in its current, published mechanical requirements, are supplied. In the case of conflict between any conditions appearing in an Advertising Order agreed upon between Advertiser and Publisher, and this rate card or any instructions supplied by Advertiser or its agents, the terms and conditions of the Advertising Order shall prevail. All repro proofs, negatives and other advertising material will be destroyed by the Publisher if return or forwarding at Advertiser’s expense is not requested, in writing, within four months after last use.

PRODUCTION CHARGESThere will be a $50 production charge for file preparation, pre-flight, trouble shooting and processing for the first insertion of all new ad material.

Additional designer time for any ad size is $50/hr. • Should pre-flighting exceed one hour, additional charges will apply.Publisher reserves the right to refuse any and all ad material that is not delivered to specifications.

* Special inks, metallic and fluorescent colors to be quoted separately.

BRUNICO COMMUNICATIONS LTD.366 Adelaide St. West, Suite 100, Toronto, Ontario M5V 1R9T 416.408.2300 F 416.408.0870 www.realscreen.com1.888.988.REAL (1-888-988-7325) ™ realscreen and “the best in non-fiction” are trademarks of Brunico Communications Ltd.

TERMS & CONDITIONS

P R I N T R A T E C A R D2018/2019

FOUR COLOR*PAGE SIZE 1x Per Year 2x Per Year 4x Per Year

Outside Front Cover Available Upon Request For Event Bonus Distribution

Premium Positions Available Upon Request

Double Page Spread Multiple(2 or more spreads in same issue) $6,500 $6,000 $5,500

Double Page Spread 7,000 6,500 6,000

Outside Back Cover 4,550 4,280 3,980

Full Page Multiple(2 or more single pgs. in same issue) 3,480 3,210 2,940

Full Page 3,980 3,690 3,400

1/2 Horizontal / Vertical 2,410 2,215 2,040

1/3 Horizontal / Vertical 2,050 1,885 1,735

1/4 Page 1,685 1,585 1,490

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W E B S I T E R A T E C A R DMarch 2018

™realscreen is a trademark of Brunico Communications Ltd. RS.3

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Wide Leaderboard 1100w x 90 h / $30 CPM

Medium Rectangle $30 CPM300w x 250h

Half Page $35 CPM300w x 600h

realscreen.com is the leading global media destination for the unscripted and non-fiction production, broadcasting and distribution community. The trusted source of trade news, realscreen.com is an online destination where the international unscripted and non-fiction community can find the best and latest work, industry information and innovation through a daily online newsletter and feature-packed website. The site currently garners an average of 145,000 page views and 63,000 unique visitors each month.

PREMIUMS CPM

Content Sponsorship (Realscreen Summit, MIPCOM, MIPTV) Inquire

Interstitial Inquire

Site Wrap $85

Wallpaper $75SIZE

1/2 Page (300x600) $35

Wide Leaderboard (1100x90) $30

Medium Rectangle (300x250) $30

145,000 page views per month

and growing!

** Prices are per issue. Rates are in USD and are net. Accepted files: JPEG,GIF, Animated GIF, Video and Flash (SWF) files. Inquire for video specs. Artwork and URL to be submitted no less than 3 business days prior to campaign start date. All artwork must be submitted by this date. Video must be submitted 7 days prior to start date. There will be $50 production charge for any files that are submitted unfinished or in formats other than those listed above. Additional designer time is $50/hr.

*Please submit a 300w x 250h medium rectangle with ad size purchased to be used for mobile site. You may submit a separate URL as well.

Carol Leighton 416.408.0863 [email protected] CONTACT

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1-6 issues 7-24 issues 25+ issues

Content Sponsorship (Realscreen Summit, MIPCOM, MIPTV)

Inquire

Leaderboard 810w x 90h $595 $545 $495

Half Page 300w x 600h $595 $545 $495

Banner 1 468w x 60h $495 $445 $395

Banner 2 468w x 60h $425 $385 $345

Medium Rectangle 300w x 250h (2nd position) $395 $385 $345

Banner 1 468w x 60h

Banner 2 468w x 60h

Leaderboard 810w x 90h

Realscreen covers the international business of unscripted and non-fiction production, programming and distribution like never before!

Our realscreen newsletter reaches over 18,300+ targeted, opted-in inboxes each day.

Our readers asked for a more timely and immediate product, and we’ve responded.

The Realscreen daily newsletter is the source of news for decision-makers in this business. Realscreen’s reach is second-to-none.

** Prices are per issue. Rates are in USD and are net. Terms and conditions available at: www.brunico.com/termsandconditions/emailadvertising.html. Accepted files: JPEG,GIF, Animated GIF. Artwork and URL to be submitted no less than 3 business days prior to campaign start date. All campaign artwork must be submitted by this date. There will be $50 production charge for any files that are submitted unfinished or in formats other than those listed above. Additional designer time is $50/hr. Please note that Microsoft Outlook does not support animated GIF’s.

*Please submit a medium rectangle in addition to desktop artwork for mobile version. Please ensure all artwork has a clear and defined border.

DAILY NEWSLETTER RATE CARD March 2018

Newsletter ReadershipProduction Services

4%Other12%

Production & Distribution: Producers and distributors of non-fiction/factual/unscripted programming

Broadcasters & Content Platforms: Broadcasters of non-fiction/factual/unscripted programming, television and multi-platform

Production Services: Services to the entertainment industry including: film, stock footage, equipment, legal, accounting, location services, music/ audio, post production, consulting, etc.

Other: Foundations, institutes and funding bodies; associations; advocacy groups; government; unions, etc.

™realscreen is a trademark of Brunico Communications Ltd. RS.3

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Medium Rectangle

300w x 250h

All ads for mobile are to be submitted as Medum Rectangle

Half Page 300w x 600h

Production & Distribution

59%

TV Broadcasters & Media

25%

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3 months (approximately 26 insertions)

$5200

6 months (approximately 52 insertions) $9360

12 months (approximately 104 insertions) $16,960

Realscreen covers the international business of

unscripted and non-fiction production, programming and distribution like never

before! Our realscreen newsletter reaches over 17,500 inboxes each day.

** Prices are per issue. Rates are in USD and are gross. Terms and conditions available at: www.brunico.com/termsandconditions/emailadvertising.html. Accepted files: JPEG,GIF, Animated GIF. Artwork to be submitted no less than 3 days prior to campaign start date. There will be $50 production charge for any files that are submitted unfinished or in formats other than those listed above. Additional designer time is $50/hr. Please note that Microsoft Outlook does not support animated GIF’s.

*Sponsored Content is a unique form of advertising that elicits excellent click-through rates. It is a very effective way to get the word out about your product or event in terms of cost, space and reach. Please contact your account manager directly for details.

BREAKING NEWS SPONSORSHIP RATE CARD March 2018

™realscreen is a trademark of Brunico Communications Ltd. RS.3

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Banner (468w x 60h) on all Breaking News. Exclusive position, no other paid advertisers.

Newsletter Readership

Production & Distribution: Producers and distributors of non-fiction/factual/unscripted programming

Broadcasters & Content Platforms: Broadcasters of non-fiction/factual/unscripted programming, television and multi-platform

Production Services: Services to the entertainment industry including: film, stock footage, equipment, legal, accounting, location services, music/ audio, post production, consulting, etc.

Other: Foundations, institutes and funding bodies; associations; advocacy groups; government; unions, etc.

Leaderboard 728w x 90h

Production Services 4%Other

12%

Production & Distribution

59%

TV Broadcasters & Media

25%

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BRUNICO COMMUNICATIONS LTD.366 Adelaide St. West, Suite 100, Toronto, Ontario M5V 1R9T 416.408.2300 F 416.408.0870 www.realscreen.com1.888.988.REAL (1-888-988-7325) ™ realscreen and “the best in non-fiction” are trademarks of Brunico Communications Ltd.

S I T E W R A P A D S P E C S

Website Content

Safe visible area

Total image size

1100px wide

133px wide x 600px high

2000px wide x 1200px high

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* There will be production charges for file preparation, pre-flight, trouble shooting and processing of all ad sizes.$50 US-CMYK (four color) ads • Additional designer time for any ad size is $50/hr.Should your preflighting exceed 1 hr you will be advised of additional charges.We reserve the right to refuse any and all ad material that is not delivered to specifications.

MECHANICAL REQUIREMENTSMagazine format, coated paper, printed heatset web.

Screen Ruling: B & W, Spot or Four-color Process: 133 lines.

MATERIAL TO COMPENSATE FOR 20-25% DOT GAIN AT MID-TONE.Screen Densities: (240% UCR; 75% GCR) Total percentage of tone values should not exceed 300% for four-color material. Only one solid color should be used in areas comprised of two or more colors. Maximum screened value of any one color should not exceed 80%, unless it becomes the solid color. A black screen of less than 10% may not be vis-ible. For surprinting, use a screen of not more than 45% density for the background where type is surprinted; not less than 45% density where type is reversed. Small letters, serifs and thin lines should be restricted to one ink. Process black areas need only be comprised of 100% black plus 30% cyan.

Trapping: Since our ripping system automatically traps all files please remove all trapping from ad artwork (including support files). If you wish to manually trap your work ensure a minimum 2 point trap and please inform us that you would like us to use your specified trapping

Please include a size as black and white composite proof printed from your final file

IMPORTANT NOTE REGARDING PROOFS: Our digital proofing method is PLOTTER PROOFS. We will accept and use clients own color accurate proofs if required or we will produce a color accurate proof (charged to client) at client’s request.

Please supply us with your working files (PreFlighted) in one of the fol-lowing formats(1) Native Indesign files (include all artwork, EPS files, TIFF files, PICT files and all fonts)(2) PRINT OPTIMIZED PDF’s (Please embed all fonts) Black & White PDF’s - all files embedded in PDF must be black & white Color PDF’s - must not contain RGB, LAB or Indexed colors - only CMYK At your request, we can supply our print quality Acrobat Distiller job options to ensure the best quality pdf * We cannot check detailed trapping in print-quality PDFs. Please ensure that all colors are trapped correctly prior to writing your PDF, paying extra attention to any files created in Adobe Illustrator.

EASYFILE UPLOAD

see page

2

P R I N T M E C H A N I C A L R E Q U I R E M E N T SRevised: March 2018

Ad Sizes (w x h) Live Area (Non Bleed) Trim Area Bleed AreaOutside Front Cover Available Upon Request

Double-Page Spread16-3/8” x 10-1/2” (416mm x 267mm)

16-3/4” x 10-7/8” (425mm x 276mm)

17” x 11-1/8” (432mm x 283mm)

Full Page8” x 10-1/2”

(203mm x 267mm)8-3/8” x 10-7/8” (213mm x 276mm)

8-5/8” x 11-1/8” (219mm x 283mm)

1/2 Page assuming bottom of page

8” x 5” (203mm x 127mm)

8-3/8” x 5-3/16” (213mm x 132mm)

8-5/8” x 5-5/16” (219mm x 135mm)

1/4 Page3-7/8” x 5”

(98mm x 127mm)Not Applicable

1/2 Page Vertical specify left or right

3-7/8” x 10-1/2” (98mm x 267mm)

4-1/16” x 10-7/8” (103mm x 276mm)

4-3/16” x 11-1/8” (106mm x 283mm)

Top, Bottom & ONE side only

1/3 Page Horizontal assuming bottom of page

8” x 3-1/2” (203mm x 89mm)

8-3/8” x 3-11/16” (213mm x 94mm)

8-5/8” x 3-7/8” (219mm x 98mm)

Bottom & sides only

1/3 Page Vertical specify left or right

2-3/4” x 10-1/2” (70mm x 267mm)

2-15/16” x 10-7/8” (75mm x 276mm)

3-1/16” x 11-1/8” (78mm x 283mm)

Top, Bottom & ONE side only

Please ensure that your advertising designer is aware of and adheres to these specs.

(page 1 of 2)

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BRUNICO COMMUNICATIONS LTD.366 Adelaide St. West, Suite 100, Toronto, Ontario M5V 1R9T 416.408.2300 F 416.408.0870 www.realscreen.com1.888.988.REAL (1-888-988-7325) ™ realscreen and “the best in non-fiction” are trademarks of Brunico Communications Ltd.

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(3) Adobe Illustrator files (please outline all fonts and include or embed all EPS or TIFF images)(4) EPS or TIFF - not recommended for ads with small type (We will not be able to make any production changes to these formats)Please ensure that all colors are defined as process (CMYK), unless a spot color is specified.All color pictures should be converted to CMYK (no RGB), and should contain no JPEG encoding. Gray scale and color images should be scanned at a minimum line-screen of 266 dpi.

IMPORTANT NOTE: COLOR MANAGEMENT MUST NOT BE USED IN GRAPHIC PROFILES (i.e. please remove all Color Management when saving Photoshop files)

IMPORTANT NOTE REGARDING FONTSTruetype and Multiple Master (MM) fonts are not supported by PDF. To save trouble try to avoid These types of fonts if at all possible. If a Truetype or MM font is necessary, please convert all text to outlines.

MEDIA REQUIREMENTSWe prefer that you send files digitally, but we can support Apple Macintosh compatible ZIP Disks, and CD-ROMs. To avoid transporta-tion problems and to reduce file size please use the file compression program STUFFIT when possible.

FILE NAMING CONVENTIONSCertain characters cause problems when transmitting via FTP and when PDF files are ripped. Avoid the following: ! @ # $ % ^ & * ( ) ? { } [ ] / \ “ ‘ : ; ~ ` Use only A-Z, a-z and numbers 0-9

Publisher does not accept responsibility for reproduction when materials supplied do not meet the above specifications. Publisher reserves the right to charge back to Advertiser or Agency costs of all work incurred for conversion of material supplied into these specifications.

Go to www.realscreen.com/upload to upload files.

FILE UPLOAD

™ realscreen and “the best in non-fiction” are trademarks of Brunico Communications Ltd.

P R I N T M E C H A N I C A L R E Q U I R E M E N T SRevised: March 2018

Please ensure that your advertising designer is aware of and adheres to these specs.

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BRUNICO COMMUNICATIONS LTD.366 Adelaide St. West, Suite 100, Toronto, Ontario M5V 1R9T 416.408.2300 F 416.408.0870 www.realscreen.com1.888.988.REAL (1-888-988-7325) ™ realscreen and “the best in non-fiction” are trademarks of Brunico Communications Ltd.

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MECHANICAL REQUIREMENTSMagazine format, coated paper, printed heatset web.Screen Ruling: B & W, Spot or Four-color Process: 133 lines.

MATERIAL TO COMPENSATE FOR 20-25% DOT GAIN AT MID-TONE.Screen Densities: (240% UCR; 75% GCR) Total percentage of tone values should not exceed 300% for four-color material. Only one solid color should be used in areas comprised of two or more colors. Maximum screened value of any one color should not exceed 80%, unless it becomes the solid color. A black screen of less than 10% may not be visible. For surprinting, use a screen of not more than 45% density for the background where type is surprinted; not less than 45% density where type is reversed. Small letters, serifs and thin lines should be restricted to one ink. Process black areas need only be comprised of 100% black plus 30% cyan.

Trapping: Since our ripping system automatically traps all files please remove all trapping from ad artwork (including support files). If you wish to manually trap your work ensure a minimum 2 point trap and please inform us that you would l ike us to use your specified trapping.

Please include a size as black and white composite proof printed from your final file

IMPORTANT NOTE REGARDING PROOFS: Our digital proofing method is PLOTTER PROOFS. We will accept and use clients own color accurate proofs if required or we will produce a color accurate proof (charged to client) at client’s request.

Please supply us with your working files (PreFlighted). in one of the following formats(1) Native Indesign files (include all artwork, EPS files, TIFF files, PICT files and all fonts)(2) PRINT OPTIMIZED PDF’s (Please embed all fonts) Black & White PDF’s - all files embedded in PDF must be black & white Color PDF’s - must not contain RGB, LAB or Indexed colors - only CMYK At your request, we can supply our print quality Acrobat Distiller job options to ensure the best quality pdf* We cannot check detailed trapping in print-quality PDFs. Please ensure that all colors are trapped correctly prior to writing your PDF, paying extra attention to any files created in Adobe Illustrator.

(3) Adobe Illustrator files (please outline all fonts and include or embed all EPS or TIFF images)(4) EPS or TIFF - not recommended for ads with small type (We will not be able to make any production changes to these formats)Please ensure that all colors are defined as process (CMYK), unless a spot color is specified.All color pictures should be converted to CMYK (no RGB), and should contain no JPEG encod-ing. Gray scale and color images should be scanned at a minimum line-screen of 266 dpi.

IMPORTANT NOTE: COLOR MANAGEMENT MUST NOT BE USED IN GRAPHIC PROFILES (i.e. please remove all Color Management when saving Photoshop files)

IMPORTANT NOTE REGARDING FONTSTruetype and Multiple Master (MM) fonts are not supported by PDF. To save trouble try to avoid These types of fonts if at all possible. If a Truetype or MM font is necessary, please convert all text to outlines.

MEDIA REQUIREMENTSWe prefer that you send files digitally, but we can support Apple Macintosh compatible ZIP Disks, and CD-ROMs. To avoid transportation problems and to reduce file size please use the file compression program STUFFIT when possible.

FILE NAMING CONVENTIONSCertain characters cause problems when transmitting via FTP and when PDF files are ripped. Avoid the following: ! @ # $ % ^ & * ( ) ? { } [ ] / \ “ ‘ : ; ~ ` Use only A-Z, a-z and numbers 0-9

* There will be production charges for file preparation, pre-flight, trouble shooting and processing of all ad sizes.$50 US-CMYK (four color) ads • $25 US-B&W ads • Additional designer time for any ad size is $50/hr.Should your preflighting exceed 1 hr you will be advised of additional charges.We reserve the right to refuse any and all ad material that is not delivered to specifications.

Publisher does not accept responsibility for reproduction when materials supplied do not meet the above specifications. Publisher reserves the right to charge back to Advertiser or Agency costs of all work incurred for conversion of material supplied into these specifications.

HOW TO UPLOAD TO OUR FTP SITE

Go to www.realscreen.com/upload to upload files.

O U T S I D E F R O N T C O V E R S P E C SPlease ensure that your advertising designer is aware of and adheres to these specs.

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BRUNICO COMMUNICATIONS LTD.366 Adelaide St. West, Suite 100, Toronto, Ontario M5V 1R9T 416.408.2300 F 416.408.0870 www.realscreen.com1.888.988.REAL (1-888-988-7325) ™ realscreen and “the best in non-fiction” are trademarks of Brunico Communications Ltd.

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All artwork must adhere to realscreen's standard digital mechanical requirements.

COVERLive Copy Area (Non-Bleed)

(8" wide x 7-7/8" high)(203mm x 200 mm)

Realscreen cover (not to scale)

Trim Size (8-3/8" wide x 10-7/8" high) (213mm x 276mm)

Issue date 1

realscreen reserved areafrom top of Trim Size

(8-3/8" wide x 3" high)(213mm x 76mm)

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Bleed Page(8-5/8" wide x 11-1/8" high)

(219mm x 283mm)note: All relevant copy should be within

Non-Bleed Full Page dimensions

Realscreen Editorial Cover Lines to be placed here 1/2” high - your non-critical artwork can continue behind these lines.

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front cover

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BRUNICO COMMUNICATIONS LTD.366 Adelaide St. West, Suite 100, Toronto, Ontario M5V 1R9T 416.408.2300 F 416.408.0870 www.realscreen.com1.888.988.REAL (1-888-988-7325) ™ realscreen and “the best in non-fiction” are trademarks of Brunico Communications Ltd.

O U T S I D E F R O N T C O V E R S P E C SPlease ensure that your advertising designer is aware of and adheres to these specs.

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All artwork must adhere to realscreen's standard digital mechanical requirements.

Live Copy Area (Non-Bleed)(8" wide x 10-1/2" high)

(203mm x 267mm)

Realscreen outside back cover (not to scale)

Trim Size (8-3/8" wide x 10-7/8" high) (213mm x 276mm)

Mailing label spacefrom top of Trim Size

(4" wide x 2" high)(102mm x 51mm)

Bleed Page(8-5/8" wide x 11-1/8" high)

(219mm x 283mm)note: All relevant copy should be within

Non-Bleed Full Page dimensions

BRUNICO COMMUNICATIONS LTD.366 Adelaide St. West, Suite 100, Toronto, Ontario M5V 1R9T 416.408.2300 F 416.408.0870 www.realscreen.com1.888.988.REAL (1-888-988-7325) ™ realscreen and “the best in non-fiction” are trademarks of Brunico Communications Ltd.

O U T S I D E B A C K C O V E R S P E C SPlease ensure that your advertising designer is aware of and adheres to these specs.

Distance from the top of the trim(0.2”) (5mm)

Distance from the right side of the trim(0.4”) (10mm)