public vs private - public choices
DESCRIPTION
Your organization has decided to go full forward on the Social Networking movement. There are hundreds of tools out there, which ones should you consider? The first question you have to answer whether you want to use a public social networking site such as FaceBook or create your own private social networking site.TRANSCRIPT
HASHTAG FOR TODAY:
#delsu
This slide is intentionally blank.
Private Social Networks vs. Publicly Available Tools
KiKi L’Italien, Technology Management Sr. ConsultantTwitter: @kikilitalien
Private Social Networks vs.
Publicly Available Tools
KiKi L’Italien, Technology Management Sr. ConsultantTwitter: @kikilitalien
✕ +
The Bird’s Missteps
No plan for achieving the objective. Not unlike some associations…
Hanging Your Hat on the POST
• People• Objectives• Strategy• Technology
(P) The problem…he didn’t know
(S) Interviewing candidates
(T) WOM…should’ve used Twitter
(O) Finding mom
What We Know
Communication channels are changing.
“Publicly Available Tools”
The Big Three:1. Facebook
2. LinkedIn
3. Twitter
Pros & Cons for a Public Network
• Members are already there (helps participation)
• Less learning curve• Builds awareness to
outsiders• It’s expected
• As tool changes, so does your community
• Limitations to branding (not white label)
• Harder to collaborate• Not synced to database
ConsPros
High Marks for…
The American Association for the Advancement of Science (AAAS)
• Uses Twitter & hashtags to communicate for meetings & news
• Makes it easy to find them on Facebook• Subgroups have formed to serve different purposes,
groups• http://www.aaas.org/meetings/
Insert screenshot of
Insert screenshot of AAAS - Facebook
Insert screenshot of AAAS - Twitter
P O S T80/20
A few last words from KiKi…