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Julie Blitzer | SXSW Interactive 2011 Public Transit Data, APIs and City Governments

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Page 1: Public Transit Data, APIs and City Governments

Julie Blitzer | SXSW Interactive 2011

Public Transit Data, APIs and City Governments

Page 2: Public Transit Data, APIs and City Governments

Who am I and why do I care about this stuff?

• Life-long New Yorker & subway rider• Design geek• UX Designer to Non-profits, government &

good cause projects by day• Former political staffer, still a policy wonk

Page 3: Public Transit Data, APIs and City Governments

Service Design

• Designing an entire service or experience, not individual components.

• What do we think of as successful service design?

Page 4: Public Transit Data, APIs and City Governments

What is part of the transit experience?

-otto_yamamoto on Flickr

-benyankee on Flickr

Page 5: Public Transit Data, APIs and City Governments

What is the actual transit experience? How does it make us feel?

Page 6: Public Transit Data, APIs and City Governments

Rewind 10 – 15 years…

--yourdon on Flickr

Page 7: Public Transit Data, APIs and City Governments

How did we use transit before smartphones and mobile connectivity? 1. Pick up the phone, make plans in advance.2. Pull out a paper map to figure out the closest

subway stop and plan your trip.3. Check the local news on TV for delays.4. Making new plans or changing your plans

means revisiting the paper map.5. Running late? Can’t let your friends know!

Page 8: Public Transit Data, APIs and City Governments

And now?

--yourdon on Flickr

Page 9: Public Transit Data, APIs and City Governments

Should we design to improve the efficiency in current interactions with the transit system or to

change behaviors of interaction entirely?

Page 10: Public Transit Data, APIs and City Governments

Sometimes trying to change behavior doesn’t work…

Read the full poem at:http://cityroom.blogs.nytimes.com/2010/03/03/cab-share-rollout-lacks-cabs-and-sharers/

Page 11: Public Transit Data, APIs and City Governments

Sylvia Harris: Design Activism & Participatory Design

"There's a relationship between graphic design, activism and getting things done in the community”

-- Sylvia Harris at NYC UPA’s World Usability Day Event, November 2010

Page 12: Public Transit Data, APIs and City Governments

Sylvia Harris: Design Activism & Participatory Design

Page 13: Public Transit Data, APIs and City Governments

Sylvia Harris: Models of Design Engagement

1. Crowd sourcing: Government asks citizens for ideas

2. Virtual pitching: Citizen publishes ides, hope someone in Government sees it

3. Crowd sourced virtual pitching: organization solicits ideas, shows best ideas to government agency

Page 14: Public Transit Data, APIs and City Governments

Thanks!

http://advomatic.com/[email protected]

Twitter: @zhuli

--mwichary on Flickr