public service tv
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Public Service TV. A few facts on PBS Media English II/ Fall 2011. Differences. Commercial TV Profit oriented Short, flashy news Emphasis on building high ratings Targeted audiences (with money to spend) Glitz, stimulation, sex. Public Service TV Tax-supported Longer, deeper news - PowerPoint PPT PresentationTRANSCRIPT
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Public Service TVA few facts on PBSMedia English II/ Fall 2011
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Differences
0Commercial TV0 Profit oriented0Short, flashy news0Emphasis on building
high ratings0Targeted audiences
(with money to spend)0Glitz, stimulation, sex
0Public Service TV0Tax-supported0Longer, deeper news0Emphasis on covering
everyone0Reach unserved
audiences.0Educational programs
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PBS
0Public Broadcasting Service0Started in 1970.
0 Followed National Educational TV.0354 member stations around the U.S.
0 Many run by universities.0They provide programs, not central network.0Funding primarily from donations but also U.S. gov.
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Common Programs
0Fine arts – opera, symphonies, dance0Science (N0ova)0 In-depth news (Newshour, Charlie Rose) 0Drama (Mystery Theater from the U.K.) 0Lots of ‘educational TV’ for kids (Sesame Street)
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How to raise money
0Conducts seasonal fund-raising campaigns directly on TV.
0Stops programs while station leaders ask people to please send in pledges for contributions.
0You’ll see pitches everywhere for donations.0Even on videos.
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The Law
0Public Broadcasting Act of 1967 requires public channels to strictly follow rules to be non-partisan in politics.
0Can’t endorse (or support) one over another.0Because of its humanitarian approach, PBS is often
accused of being too “liberal.”0Currently a target of right-wing politicians who want
to cut all federal funding.
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On air fund-raising
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Let’s see some TV
0A news documentary on immigration arrests in Alabama.
0 In-depth news from ITV (UK) on disaster recovery in northern Japan.