Public Rhetoric and Practical CommunicationYour Reputation

Lecture 3: CAT 125Elizabeth Losh

http://losh.ucsd.edu

Managing More Than One IdentitySpecial Guest from Harvard University

How Do These Identities Work Together?

Creating a Coherent Story• Ungendered• Intellectual• Scientific• Logical• Serious• Disciplined• Competitive• Social• Collaborative

• Feminine• Physical• Artistic• Emotional• Playful• Disciplined• Competitive• Social• Collaborative

Aristotle’s Means of Persuasion

• Ethos – a speaker’s authority, credibility, and perceived expertise

• Logos – a speaker’s logic, organization, and mastery of language

• Pathos – a speaker’s ability to move an audience emotionally

Mark Granovetter“The Strength of Weak Times”

Albert-László Barabási, Linked

How are we connected?Ask Sixth College faculty member James Fowler

How Do You Get Recommenders?

danah boydSocial Network Sites: Public, Private or What?

Mediated Publics“Social network sites are the latest generation of ‘mediated publics’ - environments where people can gather publicly through mediating technology. In some senses, mediated publics are similar to the unmediated publics with which most people are familiar – parks, malls, parking lots, cafes.”

- danah boyd

Possible Rhetorical Purposes“Public spaces have many purposes in social life - they allow people to make sense of the social norms that regulate society, they let people learn to express themselves and learn from the reactions of others, and they let people make certain acts or expressions 'real' by having witnesses acknowledge them (Arendt 1998).”

- danah boyd

Kenneth Burke’s Pentad• Act – What • Agent – Who • Agency – How • Purpose – Why • Scene – Where and When

How Are Internet Publics Different?

1 Persistence2 Searchabili

ty3 Replicabilit

y4 Invisible

Audiences

Who Does Google Think You Are?Can You Control It?

Thinking about Audience“The collection of 'Friends' is not simply a list of close ties (or what we would normally call 'friends'). Instead, this feature allows participants to articulate their imagined audience - or who they see being a part of their world within the site.”

- danah boyd

KairosA Specific Rhetorical Occasion

Exact or critical time, season, opportunity.(timeliness)

Due measure,

proportion, fitness.(appropriateness)

Obama’s Rhetoric

Jodie Foster’s RhetoricExecutives, producers, the directors, my fellow actors out there, we've giggled through love scenes, we've punched and cried and spit and vomited and blown snot all over one another . . .

If you had been a public figure from the time that you were a toddler, if you'd had to fight for a life that felt real and honest and normal against all odds, then maybe you too might value privacy above all else . . .

I will continue to tell stories to move people by being moved, the greatest job in the world . . .

UCLA Student Alexandra Wallace“Asians in the Library”

Why was it a problem for UCLA as well?

A Public Apology“The video has led to the harassment of my family, the publishing of my personal information, death threats and being ostracized from an entire community. Accordingly, for personal safety reasons, I have chosen to no longer attend classes at UCLA. I was trying to produce a humorous YouTube video, but instead offended the UCLA community and the entire Asian culture. I am truly sorry for the hurtful words I said and the pain it caused to anyone who watched the video. Especially in the wake of the ongoing disaster in Japan, I would do anything to take back my insensitive words. I could write apology letters all day and night, but I know they wouldn't erase the video from your memory, nor would they act to reverse my inappropriate action.’’

Responses to Alexandra WallaceDavid So

Jimmy Wong

DavidSoEntertainment.com

JFWong.com