Public Relations

What is PR?

Arre, definition kya hai?• The professional maintenance of a favorable public image by

a company or other organization or a famous person is called…

Wait, there’s a better one!

• A strategic communication process that builds mutually beneficial relationships between organizations and their publics is called…

PR:

Managing Image and Reputation

Publicity

Opinion

Awareness

Education

Sales

Relationships

Branding

PRimeFunction

s

The PRocess

Digital PR

Advertising vs. PR vs. Marketing

Advertising Public RelationsPaid Earned

Builds Exposure Builds Trust

Audience Is skeptical Media Gives 3rd Party Validation

Guaranteed Placement No Guarantee, Must Persuade Media

Complete Creative Control Media Controls The Final Version

Ads Are Mostly Visual PR Uses Language

“Buy This Product” “This Is IMPORTANT”

Skills Required in PR

Communication Skills Writing Skills Creativity Computer Skills Time / Task Management An Eye for Detail

Example

#1 PR Firm in the world. Client: StarbucksEdelman’s Best Campaign. Divided into 5 stages, over a long period of time, to turn around the brand. Achieved 11% y-o-y increase in revenues, 40% increase in brand favorability by consumers, 2.7 billion media impressions and more than 70 days of sustained coverage in 24 countries.

#TDThanksYouVideo:https://www.youtube.com/watch?v=bUkN7g_bEAI

Thank You