public relations for fundraising events
DESCRIPTION
Public Relations for Fundraising Events. Definition of PR. Building sustainable relations with all publics in order to create a positive brand image. Value of PR. PR Can Add credibility to event Increase awareness Build brand equity. PR Cannot Replace recruitment tactics - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Public Relations for Fundraising Events](https://reader030.vdocuments.us/reader030/viewer/2022012922/56813099550346895d967a2c/html5/thumbnails/1.jpg)
PUBLIC RELATIONS FORFUNDRAISING EVENTS
![Page 2: Public Relations for Fundraising Events](https://reader030.vdocuments.us/reader030/viewer/2022012922/56813099550346895d967a2c/html5/thumbnails/2.jpg)
DEFINITION OF PR
Building sustainable relations with all publics in order to create a positive brand image.
![Page 3: Public Relations for Fundraising Events](https://reader030.vdocuments.us/reader030/viewer/2022012922/56813099550346895d967a2c/html5/thumbnails/3.jpg)
VALUE OF PR
PR Can Add credibility
to event Increase
awareness Build brand
equity
PR Cannot Replace
recruitment tactics Solely drive
participation
![Page 4: Public Relations for Fundraising Events](https://reader030.vdocuments.us/reader030/viewer/2022012922/56813099550346895d967a2c/html5/thumbnails/4.jpg)
THE PR PLAN
Goals Strategies Target audience Key messages Tactics Timeline Budget
![Page 5: Public Relations for Fundraising Events](https://reader030.vdocuments.us/reader030/viewer/2022012922/56813099550346895d967a2c/html5/thumbnails/5.jpg)
THE PR PLANGoals
MeasurableExample
To support local event awareness efforts through media relations tactics garnering at least 60 million impressions.
StrategiesExample
Identify and utilize personal stories of both children and adults to put a face on arthritis, illustrate the serious impact it can have on people’s lives and highlight how walking helps relieve joint pain.
![Page 6: Public Relations for Fundraising Events](https://reader030.vdocuments.us/reader030/viewer/2022012922/56813099550346895d967a2c/html5/thumbnails/6.jpg)
THE PR PLAN
Target audiencePrimary/secondaryExample
Baby boomers, ages 41-59 who are at risk for developing osteoarthritis
Seniors who are showing symptoms Key messages
Resonate with audience Tactics
TraditionalNon-traditional
![Page 7: Public Relations for Fundraising Events](https://reader030.vdocuments.us/reader030/viewer/2022012922/56813099550346895d967a2c/html5/thumbnails/7.jpg)
CONSIDER NEW TACTICS
Social media tops list of new PR trends
![Page 8: Public Relations for Fundraising Events](https://reader030.vdocuments.us/reader030/viewer/2022012922/56813099550346895d967a2c/html5/thumbnails/8.jpg)
RESOURCESARTHRITIS.ORG NEWS ROOM
Online media kit News releases Fact sheets AF overview
Bios Statements
![Page 9: Public Relations for Fundraising Events](https://reader030.vdocuments.us/reader030/viewer/2022012922/56813099550346895d967a2c/html5/thumbnails/9.jpg)
AF PR RESOURCES
Event Kits Walk-in-a-Box
Template news releases Public service announcements Messages
Logo guidelines
![Page 10: Public Relations for Fundraising Events](https://reader030.vdocuments.us/reader030/viewer/2022012922/56813099550346895d967a2c/html5/thumbnails/10.jpg)
THREE KEYS TO SUCCESS
1) Message strategy2) Media access3) Delivery of messages
![Page 11: Public Relations for Fundraising Events](https://reader030.vdocuments.us/reader030/viewer/2022012922/56813099550346895d967a2c/html5/thumbnails/11.jpg)
STEP 1: MESSAGE STRATEGY
Develop key messages Create a news hook
![Page 12: Public Relations for Fundraising Events](https://reader030.vdocuments.us/reader030/viewer/2022012922/56813099550346895d967a2c/html5/thumbnails/12.jpg)
DEFINE KEY MESSAGESSample Messages for Let’s Move Together
Let’s Move Together is a nationwide movement led by the Arthritis Foundation that encourages people to move to prevent or treat arthritis. You can join the movement by committing to walk in your local 2009 Arthritis Walk. But don’t stop there…move daily for better health.
Start moving today: visit www.letsmovetogether.org.
Arthritis is a serious and sometimes deadly disease. Today, one in five people, or 46 million individuals, suffer from the pain of arthritis. The Centers for Disease Control and Prevention (CDC) projects that by the year 2030, 67 million people in the U.S., or one in four adults, will live with arthritis.
Let’s Move Together is a nationwide movement led by the Arthritis Foundation that encourages people to move to prevent or treat arthritis. You can join the movement by committing to walk in your local 2009 Arthritis Walk. But don’t stop there…move daily for better health.
Walking just 30 minutes a day can ease joint pain, improve mobility and reduce fatigue often associated with arthritis. It also can reduce your risk of developing certain forms of arthritis. If walking 30 minutes is too much, try 10 or 15 minutes at a time.
The vision of the Arthritis Foundation is a world free of arthritis pain. Let’s Move Together to reduce the pain of:
27 million people with osteoarthritis, the most common form of arthritis. 1.3 million people with rheumatoid arthritis, an autoimmune disease that can lead to
chronic pain, loss of function and deformity. 300,000 children (or one in 250) with juvenile arthritis, which affects children between the
ages of infancy and 17.
Join Let’s Move Together and participate in the Arthritis Walk to raise funds needed to find a cure for arthritis.
Let’s Move Together to prevent and effectively treat arthritis. Start moving today: visit www.letsmovetogether.org.
![Page 13: Public Relations for Fundraising Events](https://reader030.vdocuments.us/reader030/viewer/2022012922/56813099550346895d967a2c/html5/thumbnails/13.jpg)
CREATE A NEWS HOOK Identify potential opportunities
![Page 14: Public Relations for Fundraising Events](https://reader030.vdocuments.us/reader030/viewer/2022012922/56813099550346895d967a2c/html5/thumbnails/14.jpg)
STEP 2: ACCESSING THE MEDIA
Media list development Media pitching Media relationships
![Page 15: Public Relations for Fundraising Events](https://reader030.vdocuments.us/reader030/viewer/2022012922/56813099550346895d967a2c/html5/thumbnails/15.jpg)
MEDIA LISTS/MATERIALS
Creating media lists Appropriate contacts Short leads and long leads Special opportunities Targeting reporters
Media kit Format Contents
![Page 16: Public Relations for Fundraising Events](https://reader030.vdocuments.us/reader030/viewer/2022012922/56813099550346895d967a2c/html5/thumbnails/16.jpg)
MEDIA PITCHING
Elements of a good story Developing participant profiles Making the pitch call Follow up
![Page 17: Public Relations for Fundraising Events](https://reader030.vdocuments.us/reader030/viewer/2022012922/56813099550346895d967a2c/html5/thumbnails/17.jpg)
CULTIVATING MEDIA RELATIONSHIPS
Identify key media Establish yourself as a reliable source Accessible Quick response time
![Page 18: Public Relations for Fundraising Events](https://reader030.vdocuments.us/reader030/viewer/2022012922/56813099550346895d967a2c/html5/thumbnails/18.jpg)
STEP 3: DELIVERY OF MESSAGE
Creative/compelling Identifying spokespeople
HonoreesExpertsLocal celebrities
Human interest storiesPut a “face” on arthritisExamples
![Page 19: Public Relations for Fundraising Events](https://reader030.vdocuments.us/reader030/viewer/2022012922/56813099550346895d967a2c/html5/thumbnails/19.jpg)
REVIEW KEYS TO SUCCESS
1) Message strategy• Key messages/news hook
2) Media access• Media lists/pitching/relationships
3) Delivery of messages• Creative and compelling/spokespeople/human
interest stories
![Page 20: Public Relations for Fundraising Events](https://reader030.vdocuments.us/reader030/viewer/2022012922/56813099550346895d967a2c/html5/thumbnails/20.jpg)
LEVERAGING MEDIA PLACEMENTS
Track and evaluate media coverage Compile wrap report Share with key stakeholders
Board Current and potential sponsors
![Page 21: Public Relations for Fundraising Events](https://reader030.vdocuments.us/reader030/viewer/2022012922/56813099550346895d967a2c/html5/thumbnails/21.jpg)
LEVERAGING MEDIA PLACEMENTS
Benefits Value of awareness efforts Track trends Benchmark
![Page 22: Public Relations for Fundraising Events](https://reader030.vdocuments.us/reader030/viewer/2022012922/56813099550346895d967a2c/html5/thumbnails/22.jpg)
Questions?