public relations committee meeting workbook september 10 ...€¦ · public relations committee...
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Public Relations Committee Meeting Workbook
September 10, 2012 9:00 A.M. – 12:00 P.M.
The Drake Hotel Chicago, IL
The Tudor Room
PR Committee Roster
George Scott, IV, Chairman
Mark Robinson, Staff Liaison Ron Shuster, AEA, Officer Liaison
Brian Epstein Richard Goldstein, AEA
Ed Krause Mark Reynolds, CEA
Melissa Schroeder – Engelhart John Taucher
Craig Ward, CEA Terry Yoder
Public Relations Committee Meeting Workbook
September 10, 2012
9:00 A.M. - 12:00 P.M.
The Drake Hotel
Chicago, IL
AGENDA
George Scott IV, Chairman, presiding
1. Call to Order
2. Approval of Minutes
3. Trade Show & Buyers Guide: Terry Yoder (Richard Goldstein, Mark Robinson)
4. Membership PR: Melissa Schroder (Brian Epstein, Eddie Krause)
5. Educational & Philanthropic: Craig Ward (Mark Reynolds)
6. Manufacturing & New Dealers: George Scott (Kim Khoury)
7. Old Business
8. New Business
9. Adjourn
10. New Business
11. Adjournment
Draft Report of
Public Relations Committee Meeting Minutes April 25, 2012
San Diego, CA
Members Present
George Scott IV, Chairman
Kim Khoury, CEA, Officer Liaison
Brian Epstein
Richard Goldstein, AEA
Alan Hariton
Ed Krause
Mark Reynolds, CEA
Melissa Schroeder-Engelhart
Chris Walker, CEA
Craig L. Ward, CEA
Terry Yoder
Staff Present
Mark Robinson, MDNA EVP
Guest Present
John Conroy
Curt Roskelley
*not present for the entire meeting
Call to Order and Welcoming Remarks Chairman George Scott called the meeting to order at 9:00 A.M.
He welcomed everyone and thanked everyone for attending.
Minutes of the Previous Meeting
After proper motion and second it was carried that:
the minutes of the January 28, 2012 meeting be approved as presented.
Chairman Scott announced that he had assigned all members of the PR Committee to work
in subcommittees assigned to the following projects:
Trade Show & Buyers Guide: Terry Yoder (Richard Goldstein, Mark Robinson)
Membership PR: Melissa Schroder (Brian Epstein, Eddie Krause)
Educational & Philanthropic: Craig Ward (Mark Reynolds)
Manufacturing & New Dealers: George Scott (Kim Khoury)
2013 Buyer’s Guide – Rates will remain the same for the 2013 Buyers Guide as they were for
2011. Our goal is to sell the same level as advertising as in 2011, 57 ads totaling $62,367
revenue. The color will be Black shades of gray and highlighted with yellow.
2012 IMTS – The booth graphics are to be changed this year to reflect the new Buyer’s Guide
and to say “Machine Tool Buyer’s Guide”
