0years

Legacy of sustainability

let’scelebrate

innovation

inspiration

1965 - 2015

Agenda

1 Legacy of Sustainability, Innovation & Inspiration

2 Objectives and requirements

3 Examples of engagement

4 Q & A

Legacy of Sustainability,

Innovation & Inspiration

1

A leading oil palm plantation player in East Coast

• 44,005 hectares of oil palm plantation, in Terengganu & Kalimantan.

• 2 palm oil mills

100% RSPO Certified

• CoGAP, RSPO

A leading healthcare provider in East Coast

• Kuala Terengganu Specialist Hospital

• Kuantan Medical Centre

• Taman Desa Medical Centre

• Kelana Jaya Medical Centre

Successful transformation started in 2004

• Correct growth strategy

• Operational excellence

• Driven by 3Ps

0

0.5

1

1.5

2

2.5

2004 2013 2012

Market Cap (RM'bn)

0.2

1.5

• Market cap grew by 673% (22% p.a) , vs KLCI’s 90% (7% p.a), in 2004-2013 • RM1.56 of shareholder’s wealth was created• Shareholders are wealthier but TDM is leaner (Agency Cost is low)

673%

Target 2.0 Top 100

Company in Bursa

Premium

= Knowledge asset

Objectives & requirements

2

Objectives:

• Build brand equity:

• Raise TDM’s perceived value.

• Build emotional connection.

• Celebrate achievements.

• Recognise those who have significant contributions.

0years

Legacy of sustainability

let’scelebrate

innovation

inspiration

Target audience:

• Employees & families of TDM Group of Companies & its subsidiaries,

• People of Terengganu,

• Terengganu state gov’t, shareholders, investors,

• Customers, potential customers, suppliers & business associates.

Engagement channels:

Events

Experiences

Mainstream media

Marketing collaterals.

Website

Mobile appCommemorative gift items.

Social media

Scope of agency work & deliverables:• Conceptualise, design, plan, execute and

manage the commemoration programme.

• Design, plan, execute and manage programme tasks, events and activities such as games, exhibitions/displays, media events, ceremonies, contests and celebration dinner.

• Plan, develop, generate, produce and publish content, including writing and editing.

• Printing, photography and videography.

• Design and produce theme, logo, commemorative collaterals, gifts, publicity tools and correspondence templates.

Duration of programme:

Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

20152014

Conceptualize,Design & plan

Finale

Examples of engagements

3

Engagements should result in these impact:

• Elevates the perceived value of TDM.

• Generates PR mileage, buzz and spreads positive word-of-mouth.

• Conveys TDM’s story and brand.

• Invokes positive and active engagement.

• Builds emotional connection with TDM.

• Creative, unique, and inspiring.

• Memorable experience, leaves a feeling of wanting more.

Examples of engagements:

Media visit

Awards and recognition ceremony

Appreciation ceremony

TDM 50 Heroes

50 for 50

Heartball 50

Events

Carnival TDM50

Super 50 Shout-out

Flashback 50

#Hi50TDM

Contests

Seed 50

TDM50 website & blog

TDM50 FB page

TDM50 Youtube channel

Content Marketing

TDM50 mobile app

TDM50 Lecture series

Q & A

4