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Public Relations. PUBLIC RELATIONS. Public Opinion Reputation Public Relations vs. Advertising. Public Opinion. Reputation. Public Relations vs. Advertising. DIFFERENT TYPES OF PUBLIC RELATIONS PROGRAMS. Corporate Reputation Management. Crisis Management. - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: Public Relations

Public Relations

Page 2: Public Relations

PUBLIC RELATIONSPublic OpinionReputationPublic Relations vs. Advertising

Page 3: Public Relations

Public Opinion

Page 4: Public Relations

Reputation

Page 5: Public Relations

Public Relations vs. Advertising

Page 6: Public Relations

DIFFERENT TYPES OF PUBLIC RELATIONS PROGRAMS

Page 7: Public Relations

Corporate Reputation

Management

Page 8: Public Relations

Crisis Management

Page 9: Public Relations

Public Communication

Campaigns

Page 10: Public Relations

Marketing Public

Relations

Page 11: Public Relations

KEY DECISIONS GUIDING PUBLIC RELATIONS PLANS

Page 12: Public Relations

Research and SWOT Analysis

Page 13: Public Relations

Targeting

Page 14: Public Relations

Objectives and Strategies

Page 15: Public Relations

The Big Idea

Page 16: Public Relations

PR’s Role in IMC

Page 17: Public Relations

THE COMMON TYPESOF PUBLIC RELATIONS TOOLSAdvertisingPublicityPublicationsOther ToolsOnline

Page 18: Public Relations

Advertising

• House Ads• Public Service

Announcements• Corporate

Advertising

Page 19: Public Relations

House Ads

Page 20: Public Relations

Public Service Announcements

Page 21: Public Relations

Corporate Advertising

Page 22: Public Relations

Publicity

• News Releases• Pitch Letters• Press

Conferences• Media Tours

Page 23: Public Relations

News Releases

Page 24: Public Relations

Pitch Letters

Page 25: Public Relations

Press Conferences

Page 26: Public Relations

Media Tours

Page 27: Public Relations

Publications

Page 28: Public Relations

Other Tools

• CDs, Online Video & Others• Speakers & Photos• Displays & Exhibits

• Special Events & Tours

Page 29: Public Relations

DVDs, CDs, Podcasts, Books, & Online Video

Page 30: Public Relations

Speakers & Photos

Page 31: Public Relations

Displays & Exhibits

Page 32: Public Relations

Special Events & Tours

Page 33: Public Relations

Online Communication

Page 34: Public Relations

THE BOTTOM LINE


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