Public RelationsPresentation By:

MUHAMMAD JUNAID BS(CS) 1521-111010

Presentation Topic:Public Relations in Islam

Public Relations in Islam

The act of communicating with the public.

The practice of maintaining a healthy relationship between organization and its public/employees/stakeholders/investors/partners is called public relations.

WHAT IS PR?

Prophet Muhammad (S.A.W)

the Founder of Public Relations

PUBLIC RELATIONS IN ISLAM

Undoubtedly, no one can be more truthful and honest than the Messengers of God. Muhammad proved by his living example that he was the most truthful and honest person of his age. Everyone was impressed by his honesty and truthfulness. He was known as Al-Sadiq (the Truthful) and Al-Amin (the Faithful). Every Makkan, rich or poor called him by these names.

PUBLIC RELATIONS IN ISLAM

The main goal of a public relations department is to enhance a company’s reputation and be able to present the company or individual to the world in the best light possible! It acts as a reputation protector

PUBLIC RELATIONS IN ISLAM

• He should be able to make good judgments.• Have strong written and verbal skills.• Have strong negotiation skills.• Good listening skills.• Exude personal confidence.• Could be able to work well under pressure.• Have the ability to embrace diversity and be sensitive to it.• Have a life-long commitment.• Have faith in the company/client you are working for.• Be truthful.• Be close to your audience and understand their wants.• Should have good time-management skills.• Should be expert in multi-tasking

PUBLIC RELATIONS IN ISLAM

Characteristics of PR Officer

Prophet Muhammad (sallallaahu alayhi wa’sallam) is known to have used all the available forms of media to market the most beautiful religion of Islam. He is the best PR officer to have ever walked on the face of earth and he will always be!

PUBLIC RELATIONS IN ISLAM