Public-Private Partnership in Action: U.S. National Cyber Security Alliance Jacqueline BeauchereDirector, Microsoft Corp.Vice Chair, National Cyber Security AllianceBrussels, Belgium12 June 2012

Agenda• What is NCSA?• NCSA’s Strategic Plan• NCSA’s Key Initiatives• NCSA & Microsoft Resources

What Is NCSA?• U.S. 501 (c)(3) not-for-profit corporation• Established in 2002• Celebrating 10-year anniversary in 2012

NCSA Leadership • Michael Kaiser

— Executive Director, NCSA

• Board of Directors, Executive Committee — Christopher Boyer, AT&T, Chair— Jacqueline Beauchere, Microsoft, Vice-Chair— Keith Gordon, Bank of America, Secretary— Brett McDowell, PayPal, Treasurer— Eric Davis, Google, Member-at-Large

To educate – and therefore empower – the digital society to use the Internet safely and securely at home, work, and school, protecting the technology that individuals use, the networks they connect to, and our shared digital assets

NCSA’s Mission

NCSA’s Strategic Approach

• Foster key partnerships to advance NCSA’s goals• Raise awareness of computing-security and online-safety

risks• Employ a “trusted source” model & harmonize messaging

across industry, government, and NGOs; leverage places people already go to learn to stay safer online

• Create guidance, tools, and resources, and drive consumers to action

• Ground guidance in research and data

Focus on three primary audiences

Home-users Small businesses Education (K-12 & higher-ed)

• National Cyber Security Awareness Month — Annually in October

• STOP.THINK.CONNECT. — Campaign for cyber security public awareness and education— In partnership with Anti-Phishing Working Group

• Data Privacy Day— An international awareness effort to encourage the safe-guarding of

personal data and empowering consumers to protect their data• National Cybersecurity Education Council

— A public-private partnership to formalize education of digital citizens and cybersecurity professionals

NCSA’s Key Initiatives – In Summary

National Cyber Security Awareness Month • Occurs every October (since 2003) • In partnership with U.S. Department of Homeland Security

(DHS)• Begins with a formal kickoff event, typically first day of

October• Followed by three themed weeks of events

— Business (SMBs)— Law Enforcement— Education (K-12)

• Awareness efforts by industry; schools, colleges & universities; small businesses, NGOs, others

STOP.THINK.CONNECT.

• Developed by 25 companies & seven U.S. federal agencies

• Based on extensive consumer research • Harmonizes safety and security messaging across

all platforms; includes tips and advice• Free to adopt (requires a license)• Exposes computer-users to repetition of

messaging, thereby increasing adoption

STOP.THINK.CONNECT.

• Data Protection Day began in Europe in 2007• Data Privacy Day extended to U.S. & Canada in January 2008• Supported by industry• Highlighted by nation-wide events in schools, colleges &

universities, among businesses, and NGOs

Data Privacy Day

• Public-private partnership, charting a path for cybersecurity education

• Outgrowth of U.S. National Initiative for Cybersecurity Education (NICE)

• Focused on formal education, and: — Growing a cyber-aware nation — Creating a pipeline of student talent — Graduating and educating professionals

U.S. National Cybersecurity Education Council

U.S. National Cybersecurity

Awareness Month

U.S. National Cybersecurity

Education Council

STOP. THINK.CONNECT.

Audiences Programs/ Initiatives Geographies

International Data Privacy Day International

Local/State

National

Home users

Education

Business

NCSA Resources

NCSA website: www.staysafeonline.orgSTC website: www.stopthinkconnect.org Facebook: www.facebook.com/staysafeonlineTwitter: twitter.com/StaySafeOnlineYouTube: www.youtube.com/staysafeonline1

Microsoft Resources

Consumer Website: www.microsoft.com/securityPolicymaker Website: www.microsoft.com/trustonline Facebook: www.facebook.com/saferonlineTwitter: twitter.com/Safer_OnlineYouTube: www.youtube.com/MSFTOnlineSafety

Thank You