Public HearingHouse State Affairs

July 18, 2008

Luanne Southern

Deputy Commissioner

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DSHS Overview

• DSHS is responsible for

• Public health, mental health, substance abuse

• Everything from Alzheimer’s to Zoonosis

• Impact on millions of Texans

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Major Health Issues

• Chronic diseases• Infectious diseases• Substance abuse• Mental illness• Natural & man-made disasters

Advertising is one, small component we use to fulfill our mission in addressing

major health issues.

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DSHS Advertising Overview

• DSHS advertises• To fulfill statutory purposes or requirements• To respond to federally funded activities• Direct people to services

• DSHS advertising• Provides information and education• Promotes healthy behaviors• Raises awareness of health topics

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Some DSHS programs that advertise

• Organ donation • Educate people on becoming organ donors

• Diabetes• Increase awareness, early diagnosis and treatment of

chronic kidney disease

• Immunizations• Promote recommended immunization schedule

• Tobacco• Prevent and/or reduce tobacco use

• Community Preparedness• Prepare Texans for natural or man-made disasters

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Advertising Expenses FY 06 and FY 07

• FY 06 advertising expenses = $7,369,936• Federal Funds = $3,314,802 • General Revenue Funds = $4,055,134

• FY 07 advertising expenses = $7,548,445• Federal Funds = $4,363,191• General Revenue Funds = $3,185,254

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Organ Donation

• Promote registration on Glenda Dawson Donate Life Texas Registry

• Multi-media education campaign

• 61% increase in total certified registrants

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End Stage Renal Disease

• 80th Legislature allocated funding

• Decrease the number of new End Stage Renal Disease cases in Texas.

• Multi-media education and prevention campaign

• Outreach to individuals at risk for ESRD

• Launched Late Spring 2008

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Tobacco

• Multi-media campaigns

• Aims to reduce tobacco use among youth and adults

• Eliminate exposure to secondhand smoke

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Immunizations

• Multi-media educational campaigns• Promotes importance of keeping children’s

vaccinations up to date • Focus on children receiving the 4th dose of

the DTaP vaccine (diphtheria, tetanus, acellular pertussis)

• Also have focused on pertussis (whooping cough)

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WIC – New Food Package

• Education campaign on new food package

• Targets participants, vendors, WIC staff, and partners

• Prepare WIC participants to shop, prepare and use WIC foods

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Ready or Not?

• Federal funds with local impact

• Multi-media education campaign

• Helps individual prepare for all-hazards threats

• TexasPrepares.org

FamilyFamily

EssentialsEssentials

InformationInformation

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Summary

• Purpose of DSHS advertising• Provide information and education• Promote healthy behaviors• Raise awareness of health topics• Prevention • Improve health and well-being in Texas