Public Health Essential Public Health Essential Service #3Service #3

Inform, Educate and Inform, Educate and Empower People about Empower People about Health IssuesHealth Issues

A little history…A little history…

Three core functions (1988 Three core functions (1988 IOM Report)IOM Report)– Assessment Assessment – Policy DevelopmentPolicy Development– AssuranceAssurance

Core Functions Steering Core Functions Steering Committee (1994)Committee (1994)– Public Health in AmericaPublic Health in America

statementstatement

Essential Public Health Essential Public Health ServicesServices Developed by the Core Public Developed by the Core Public

Health Functions Steering Health Functions Steering Committee (1994)Committee (1994)

Included reps from national Included reps from national organizations and federal organizations and federal agenciesagencies

Charge: To provide a Charge: To provide a description and definition of description and definition of public healthpublic health

Developed the “Public Health in Developed the “Public Health in America” statementAmerica” statement

Vision:Healthy People in Healthy

CommunitiesMission:

Promote Physical and Mental Health and

Prevent Disease, Injury, and Disability

Public HealthPublic Health Prevents epidemics and the spread of diseasePrevents epidemics and the spread of disease Protects against environmental hazardsProtects against environmental hazards Prevents injuriesPrevents injuries Promotes and encourages healthy behaviorsPromotes and encourages healthy behaviors Responds to disasters and assists communities in recovery Responds to disasters and assists communities in recovery Assures the quality and accessibility of health servicesAssures the quality and accessibility of health services

Essential Services of Public Health• Monitor health status• Diagnose and investigate • Inform, educate, and

empower• Mobilize community

partnerships• Develop policies and

plans

• Enforce laws and regulations

• Link people to needed services / assure care

• Assure a competent workforce

• Evaluate health services• Research

The Essential Services as The Essential Services as a Framework a Framework

Used as a foundation for the Used as a foundation for the National Public Health National Public Health Performance Standards Performance Standards Program (NPHPSP) Program (NPHPSP) instrumentsinstruments

Provides a foundation for any Provides a foundation for any public health activitypublic health activity

Describes public health at Describes public health at both the state and local levelsboth the state and local levels

NPHPSP Instruments include NPHPSP Instruments include sections addressing each ES sections addressing each ES

NPHPSPNPHPSPAssessment InstrumentsAssessment Instruments

State public health systemState public health system Local public health systemLocal public health system Local governanceLocal governance

PartnersPartners CDCCDC APHAAPHA ASTHOASTHO

NACCHONACCHO NALBOHNALBOH NNPHINNPHI PHFPHF

What is an Essential What is an Essential Service?Service?

– Describes the Describes the public health activitiespublic health activities that that should be undertaken in all communities. should be undertaken in all communities.

– The Essential Services provide a working The Essential Services provide a working definition of public healthdefinition of public health and a guiding and a guiding framework for the responsibilities of local framework for the responsibilities of local and state health public health systems.and state health public health systems.

– Essential Services Essential Services started in in 1994started in in 1994

Why do we want to Why do we want to know the know the Essential Services?Essential Services?

– Want to improve quality & performance Want to improve quality & performance because we:because we:

– Achieve better outcomes – improved Achieve better outcomes – improved health, less preventable deaths and health, less preventable deaths and disease.disease.

– Are more efficient with time and moneyAre more efficient with time and money– Want to receive national accreditationWant to receive national accreditation

We want to know the We want to know the Essential Services Essential Services becausebecause Essential services provide a Essential services provide a

performance standardperformance standard

Develop a science-base for public Develop a science-base for public health practice improvement. health practice improvement.

The Essential ServicesThe Essential Services

Help us explain public health and Help us explain public health and the interconnectedness of the interconnectedness of activities, activities,

The EPHS “in English”The EPHS “in English”

Keep people informed about health Keep people informed about health issues and healthy choices. issues and healthy choices. (Or “How (Or “How well do we keep all people and well do we keep all people and segments of our State informed about segments of our State informed about health issues?”)health issues?”)

Inform, Educate, and Empower People About Health Issues

Initiatives using health education and Initiatives using health education and communication sciences to:communication sciences to:

Build knowledge and shape attitudesBuild knowledge and shape attitudes Inform decision-making choiceInform decision-making choice Develop skills and behaviors for healthy Develop skills and behaviors for healthy

livingliving Health education and health promotion Health education and health promotion

partnerships within the community to support partnerships within the community to support healthy livinghealthy living

Media advocacy and social marketingMedia advocacy and social marketing

What is included in Essential What is included in Essential Service # 3 ?Service # 3 ?

Provide health information, Provide health information, Provide health education, and Provide health education, and Promote healthy activitiesPromote healthy activities

Why? To reduce health risk and Why? To reduce health risk and promote promote better health better health

Essential Service # 3 Essential Service # 3 includes ourincludes our

Health communication plans and Health communication plans and activities such as activities such as – media advocacy and media advocacy and – social marketing. social marketing.

The aim of 'social marketing' is 'social good', while in The aim of 'social marketing' is 'social good', while in 'commercial marketing' the aim is 'financial'. 'commercial marketing' the aim is 'financial'.

Social marketing deals with goals such as reducing Social marketing deals with goals such as reducing cigarette smoking or encouraging good nutritioncigarette smoking or encouraging good nutrition

By doing By doing Essential Service # 3Essential Service # 3

We make accessible - health We make accessible - health information and educational information and educational resources. resources.

Doing Essential Service # Doing Essential Service # 33

We promote program We promote program partnershipspartnerships with schools, faith with schools, faith communities, work sites, personal communities, work sites, personal care providers, and others to care providers, and others to implement and implement and reinforce health reinforce health promotion programspromotion programs and and messages. messages.

Examples of how ISDH Examples of how ISDH does Essential Service # does Essential Service # 33 InfluenceInfluence Indianapolis WomanIndianapolis Woman Minority Health FairMinority Health Fair State FairState Fair Youth CorpsYouth Corps PH & Medicine Day SummitPH & Medicine Day Summit

What does your program What does your program do do to carry out to carry out

Essential Service # 3?Essential Service # 3?

DiscussionDiscussion

Your Time to Inform, Your Time to Inform, EducateEducate