public entity crime - florida lottery · 2013. 12. 11. · public entity crime- as defined in...

Public Entity Crime - As defined in section 287.133(1)(g), Florida Statutes, "public entity crime" is a violation of any state or federal law by a person with respect to and directly related to the transaction of business with any public entity or with an agency or political subdivision of any other state or with the United States, including, but not limited to, any Reply or contract for commodities or services, any lease for real property, or any contract for the construction or repair of a public building or public work, involving antitrust, fraud, theft, bribery, collusion, racketeering, conspiracy, or material misrepresentation.

Reply – A response to this ITN.

Responsible Vendor - A Vendor judged by the Lottery to have the capability in all respects to perform fully the Contract requirements and to have the integrity, security, and reliability which will assure good faith performance.

Responsive Reply - A Reply submitted by a responsive and responsible Vendor that conforms in all material respects to the solicitation.

Secretary - The Secretary of the Florida Lottery or an employee of the Lottery authorized to act on behalf of the Secretary.

State - The State of Florida and its departments, boards and commissions, officers and employees.

Subcontractor - Any person other than an employee of the Contractor who performs any of the services listed in this ITN for compensation.

Substantial Subcontractor - Any subcontractor to which the Contractor subcontracts a substantial portion of the work to be performed under the Contract, as provided in section 24.111(2)(a)4, Florida Statutes. This includes related work that is critical to the security, integrity, or operational performance of the Lottery. The term “substantial subcontractor” includes, but is not limited to, afirm that provides media buying services (if applicable) and a third party website translation provider.

Vendor - Any firm or person who submits a Reply to the Lottery in response to this ITN.

Project Number: 003-13/14

Invitation to Negotiate (Revised 12/09/2013)

Spanish Language Market Advertising Services

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Project Number: 003-13/14 0



Failure of a Vendor to provide the appropriate detailed information or materials in response to each stated requirement or request for information may result in lower scores for the Vendor; however, redundant or extraneous information is discouraged.

In order to expedite the evaluation of the Reply, Vendors should adhere to the following format and instructions:

a) Replies should be submitted in 8.5” by 11” page format.b) Replies should be in a 3-ring binder (or organized as such if submitted in a

digital format) and each should be identified, as applicable, “original” or “copy” (copies and their corresponding CD’s should be numbered sequentially).

c) Reply binders should be clearly labeled on the front cover and spine.d) All pages should be consecutively numbered.e) All major sections should have a divider page with a tab. The name of the

section should be printed on the tab. f) The Reply format should be formatted as follows where Tabs 2-7 represent

specific item-by-item responses to subsections 5.4.1 through 5.4.5 below:

� Table of Contents� Tab 1 Transmittal Letter� Tab 2 Agency Qualifications and Experience� Tab 3 Advertising Approach Agency Personnel Qualifications� Tab 4 Agency Personnel Qualifications Advertising Approach� Tab 5 Examples of Executed Advertising� Tab 6 Website Translation� Tab 7 Attachments

Vendors should not disclose cost information in the body of the Reply. Including cost information in the Reply may cause the Reply to be disqualified.

Each Reply should contain the following information:Weight

5.4.1 Agency Qualifications and Experience Factor

Maximum weight factor for this Section: 60

1. A historical overview of the agency in providing the same or similar type of services sought through this ITN.

The response to this section should include a complete history of the company’s structure for the past 5 years. Historical information should include all information concerning mergers, sell-offs, buy-outs, etc., and the business reasons for these decisions.

4

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Project Number: 003-13/14 Page 32



13.

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Complete annual billings chart listing all clients in descending order of billings for previous 5 fiscal years. Where possible, the Lottery desires that client names be indicated. If a Vendor has a client with whom there is a non-disclosure agreement, then the product/service category should be indicated. If exact individual client billings cannot be provided, then the billings must be listed within the following ranges:

Less than $1 million,$1 million and less than $2 million,$2 million and less than $3 million,$3 million and less than $4 million,$4 million and less than $5 million,Over $5 million

Fiscal year five (5) is the current fiscal year.

The format for responding to question #13 10 is as follows:

5

Annual Billings:

Client Name

Fiscal Year 1

Fiscal Year 2

Fiscal Year 3

Fiscal Year 4

Fiscal Year 5

Total Annual Account Billings

Project Number: 003-13/14 Page 39



6.4.2 Technical Reply Evaluation (Phase I = 1,325 Maximum Points)

The weight factors for the criteria are:

Section Summary Reference Description Weight Factor

� 5.4.1 Agency Qualifications and Experience 50 605.4.2 Agency Personnel Qualifications 405.4.3 Advertising Approach 805.4.4 Example of Executed Advertising 705.4.5 Website Translation and Hosting Services 25

The weight factor for each criterion will be multiplied by the average multiplier score determined pursuant to subsection 6.4.1 to arrive at the Vendor’s total score for that criterion. The criterion scores will be added together to determine a Vendor’s total Technical Reply score. The maximum number of points available for this section is 1,325.

6.4.3 Work Assignment & Presentation /Interview (Phase II = 500 Maximum Points)

In Phase II, the top three (3) ranked Vendors (Finalists) will be required to complete a work assignment and make an oral presentation to the Evaluation Committee in an open public meeting in Tallahassee. The work assignment and evaluation criteria can be found in Attachment N. Only those individuals identified by the Vendor in its staffing plan for fulfilling the contractual responsibilities in connection with this ITN, e.g. Account Manager, Creative Director, Media Director etc. may participate in the presentation process. Participation by other proposed staff shall be permitted if at least fifty percent (50%) of the staff member’s work will be performed on the Lottery account.

Vendors are cautioned that every criterion is important and that a poor response to a lesser-weighted criterion still can have a significant impact on the Vendor's continued consideration in the process as well as its final score as compared with other Vendors’ scores.

The Vendors will be ranked in descending numerical order based upon their technical Reply scores.

6.4.4 Cost Reply

The Florida Lottery will not calculate points for Cost Replies. The Florida Lottery reserves the right to negotiate cost or to accept a Cost Reply as submitted for contracting purposes.

Attachment M(Revised 12/09/2013)

EVALUATOR MULTIPLIER SCORE FORM (PHASE I)


Project Number: 003-13/14

Vendor:

Evaluator Name:

Multiplier Scoring Scale

Description Multiplier Score

The Vendor’s Reply was outstanding for this criterion, and the Evaluator could not determine any significant limitations or concerns. 5

The Vendor’s Reply was good for this criterion, and the Evaluator could determine only minor limitations or concerns. 4

The Vendor’s Reply was fair for this criterion, and the Evaluator could determine limitations or concerns. 3

The Vendor’s Reply was poor for this criterion, and the Evaluator could determine serious flaws and concerns. 2

The Vendor’s Reply was found by the Evaluator to be so severely flawed for this criterion as to render an essential element of the criterion unworkable. 1

Weight Factor

Evaluation Criteria Multiplier Score Entry

Total: 50� 60

4

3

2

4

Agency Qualifications and Experience

1. A historical overview of the agency in providing the same or similar type of services sought through this ITN.

The response to this section should include a complete history of the company’s structure for the past 5 years. Historical information should include all information concerning mergers, sell-offs, buy-outs, etc., and the business reasons for these decisions. The names of current key officers and department heads who were employed in a previous firm structure and who remained in employment following restructuring should also be identified. Also include a list of existing office locations, services available at each office and length of time each location has been established.

2. Résumés for each key officer and department head currently on staff and length of time with firm under its current name.

3. Diversity and dollar value of billings itemized by individual media for the agency’s most recently completed fiscal year (Television, Radio, Out of Home, Print, or other media).

4. Additional added-value services offered by the agency, if any, for consideration by the Lottery as added value. Capability to provide advertising services in other languages or Spanish language dialects, i.e., Creole should be described in this section.

Attachment M(Revised 12/09/2013)

4

� 6

� 6

� 6

� 4

� 4

� 10

� 2

� 5

5. Description of agency’s experience with corporate image advertising.

6. Description of agency’s experience in packaged goods, consumer products or retail advertising.

6. Description of agency’s experience with providing public relations services.

7. Description of agency’s experience in entertainment advertising.

7. Description of agency’s experience with packaged goods, consumer products or retail advertising.

8. Description of agency’s experience in cooperative promotions.

8. Description of agency’s experience in entertainment advertising.

9. Description of agency’s experience in developing advertising campaigns for other state of Florida agencies, Florida-based companies or Florida markets.

9. Description of agency’s experience in cooperative promotions.

10. Complete annual billings chart listing all clients in descending order of billings for previous 5 fiscal years.

10. Description of agency’s experience in community outreach and partnerships.

11. Description of agency’s experience in developing advertising campaigns for other state of Florida agencies, Florida-based companies or Florida markets.

12. Description of agency’s experience in providing media buying/placement services.

13. Complete annual billings chart listing all clients in descending order of billings for previous 5 fiscal years. Where possible, the Lottery desires that client names be indicated. If a Vendor has a client with whom there is a non-disclosure agreement, then the product/service category should be indicated. If exact individual client billings cannot be provided, then the billings must be listed within the following ranges:

Less than $1 million,$1 million and less than $2 million, $2 million and less than $3 million, $3 million and less than $4 million,$4 million and less than $5 million,Over $5 million

Fiscal year five (5) is the current fiscal year.

Answers to Questionsfrom ALMA

1) Question: Could you please outline and describe your current efforts for Spanish language advertising? How many creative initiatives do you currently support and of those how may are original vs. adaptations of work from your general agency?

Answer: Currently the Lottery advertises on TV, Radio, Radio Live Reads, Online and Print for the Hispanic market. Occasionally advertisements are conducted on digital billboards (OOH). During the last six (6) months the Lottery supported one (1) creative initiative from the Spanish Language Advertising Contractor and four (4) have been adaptations from our General Market Advertising Contractor.

2) Question: When considering TV executions, is it your expectation that these would be full up productions are co-productions with your general agency?

Answer: TV executions could be full up productions completed by the Contractor or co-productions completed with the Lottery’s General Market Advertising Contractor. Currently it’s varied as the Lottery may receive a creative concept from both of its advertising Contractors and the best creative for a specific campaign is chosen.

3) Question: Please provide details per initiative in terms components required based on your current media plan for reference (ie: TV, radio, print, OOH, etc.)

Answer:

TV markets: Miami, Tampa, Orlando, Ft. Myers and West Palm BeachRadio markets: Same markets as TV.Hispanic Live Reads: Same markets as TV.Hispanic Print: Same markets as TV.Hispanic Online: Statewide.Hispanic OOH (when needed): Miami only.Haitian Radio: Miami only.Haitian Print: Miami only.

4) Question: Please provide details regarding scope on media planning and buying for the Spanish language services? On page 20 of the ITN document you mention it as a possible optional service. Hence, it is our assumption we should not consider media planning and buying as part of our financial proposal. Is this correct?

Answer: Correct, media planning and execution as referenced in Section 3.1 titled “Introduction” is listed as an optional service, however Vendors are requested to describe their experience in providing such services as listed in Section 5.4.1 “Agency Qualifications and Experience” item number 12. The compensation model as specified in Section 5.5 titled “Compensation and Cost Reply” specifies a fixed fee (commission percentage) to be applied towards pass-through costs for services delivered. Based on this costing model, it is not anticipated that a Vendor would include specific levels of service into their Cost Reply.

5) Question: a) Could you please describe the estimated point of sale management units required? b) Provide a reference of how many would you anticipate to be original and how many

adaptations? c) Is agency responsible for production of all assets? d) What’s the role of the selected agency regarding printing, shipping and handling of these materials?

Answer: a-d) A specific scope of deliverables, quantities and Contractor responsibilities for this contract cannot be defined. However, currently all of the Lottery’s point-of-sale pieces are adaptations of the general market point-of-sale. Additionally, the Spanish Language Advertising Contractor is responsible for the translation of those pieces, and historically has not been responsible for the printing, shipping and handling of the materials.

6) Question: You reference miscellaneous translations, can you please provide a brief description of materials to be translated as well as estimated unit count?

Answer: Refer to answer 5a above; however, currently miscellaneous translations includes:

� How To Play brochures for each promotion� Retailer Flyers for each promotion� Monthly Launch Pads for Scratch-Off tickets� Copy points for interviews� “The Winning Ticket” retailer brochure (every three months)� Some press releases

No estimated unit count is available.

7) Question: Please describe your current PR, promotion and community outreach efforts (or tactics) in order to get a sense anticipated needs? Are these an overlay and/or synergistic with your general market partner agencies?

Answer: The Lottery conducts PR for every promotion. Promotions are in synergy with our General Market Advertising Contractor efforts for each campaign. Campaigns are conducted by in-house communications staff.

8) Question: Could you provide more information regarding the retailer recruitment program? What does it entail? What are the deliverables and how frequently do they need to be executed?

Answer: The Lottery has a decentralized retailer recruitment program and from time to time we may require assistance in the recruiting of potential Hispanic retailers.

9) Question: Could you please explain the relationship between your English and Spanish languages websites? Are they 100% focused on the same content? (i.e. the Spanish version is currently a translation of your English version). Is the expectation that this continues as such?

Answer: The English and Spanish website have the same content. The expectation is to continue as such.

10) Question: Could you please describe the frequency of your Spanish language website updates? What kind of content is updated with what frequency?

Answer: The Spanish text changes daily as the Lottery’s English website is updated.

11) Question: Please confirm that hosting can be managed by a third party vendor and that cost is managed as such, separate from agency compensation. And if so do we need to submit the name of a 3rd party partners responsible for the website hosting on the 1/2/2014 reply document?

Answer: a) Third party hosting is acceptable. Yes.

12) Question: Where is the current platform hosted on so we can assess our needs? What is the current site built in?

Answer: The current Spanish site is translated and hosted by MotionPoint Corporation on a server and platform of their choice.

13) Question: Do we need to / can we make recommendations on the current content before we move the site?

Answer: Currently only the translated content is hosted and is merged with the English content from the Lottery’s website upon user request. The Contractor may make recommendations for transitioning content to the Lottery for its consideration.

14) Question: Could we provide alternatives to the CMS if we feel another would be better?

Answer: Refer to Section 5.4.5 titled “Website Translation” which states “A Vendor’s Reply should describe how it will meet or exceed the service level requirements set forth in Attachment C.”

15) Question: Regarding Phase 2 (oral presentation of creative assignment), is attachment N the formal brief or a template of a formal brief? i.e. is a formal brief going to be shared with the top 3 finalists? When do they expect this to happen and how much time the agency will have betweenbrief and presentation?

Answer: a) Attachment N includes the work assignment that will be required of Vendors qualifying as a Finalist; the Oral Presentation Guidelines that will apply to the Finalists presentation; and the scoring form Evaluators will use when recording their scores for each Finalist evaluated. No additional details will be provided. b) A specific date for the Finalistpresentation is not known at this time. All Vendors responding to the solicitation will have the potential to be a Finalist and will receive significant advance notice of the date the work assignment is to be completed in connection with Phase II activities.

16) Question: On page 22 you describe your expectations regarding a Business Recovery Plan. However, we don’t understood as this plan being part of the ITN response, but rather a document that should be provided by the selected agency, correct?

Answer: Correct. The Business Recovery Plan is a contract deliverable required of the Contractor.

17) Question: Could you please confirm the attachments/certifications required as part of the reply on 1/2/2014 and which ones are only required once the finalists agencies are selected? (Based on our interpretation we need to submit by 1/2/2014 Attachments D, E, F, H, I, K

Answer: The following forms attached to the ITN document should be completed, executed and submitted as part of the Reply:

� Attachment D - Certification of Criminal Convictions� Attachment E - Disclosure Affidavit

� Attachment F - Vendor Personal Profile Form (if applicable)� Attachment H - Conflict of Interest and Disclosure Form� Attachment I - Certification of Consultation – RESPECT of Florida� Attachment K - Cost Reply Form

The following forms attached to the ITN document will be required of the Apparent Successful Vendor:

� Attachment F - Vendor Personal Profile Form (as specified)� Attachment G – Fingerprint Card

The following form is considered optional for a Vendor to execute and submit as part of its Reply:

� Attachment O – Certification of Drug Free Workplace

18) Question: Attachment G is only applicable for the selected winning agency and or is optional

Answer: Refer to the answer for question 17 above.

19) Question: Is the table format on page 32 to be used for answering question # 10 or # 13?

Answer: This is a typographical error and should refer to Question #13. Refer to Addendum #1.

Answers to Questionsfrom Media 8

20) Question: General: Should vendor reply consider “ITN Details” or “Attachment H” for the weight distribution of responses since they differ?

Answer: There is a typographical error on page 39 concerning the total weighting factor for Section 5.4.1 and the corresponding section on the Evaluator Score sheet for Phase I . Please refer to Addendum #1.

21) Question: Part 2 Section 2.6 – When does the insurance coverage policy need to be acquired? Is the policy required before or after the vendor selection?

Answer: The insurance policy is required to be submitted by the Contractor; therefore it is required after vendor selection.

22) Question: Section 2.7 - Performance Bond – Can there be a combination of proofacceptable form of security (I.e. 250K performance bond, and 250K letter of credit or an asset)?

Answer: Yes.

23) Question: Section 3.1 - What do “promotions” & “community outreach and partnerships”consist of? Can additional details be provided to help clarify what the scope of “promotions” means?

Answer: Every time the Lottery launches a new product, a promotion is conducted. Promotions, community outreach and partnerships may include:

� Radio Remotes

� Listen To Wins� Watch To Wins� Special Events in specific districts� Social Media promotions

24) Question: Section 3.4 - Item #2 - Can you provide more clarification on the typical relationship between the Hispanic and General Market Agency? How much of work is translationvs. custom campaigns specific to the USH audience?

Answer: Every time we advertise a new product the Florida Lottery chooses the best creative for the campaign. Sometimes it doesn’t translate well, so each agency produces a :30 TV spot. Sometimes it’s only a translation of the general market spot.

25) Question: Section 3.4 - Item #6 - Can you provide more clarification on what “new mediaoutlets” consists of?

Answer: New media outlets would be online media that’s internet or smart phone based.What we mean by this is emerging technologies – we want to be one step ahead.

26) Question: Section 5.4.1 – Question 1 – Are actual resume’s required, or can we provide bio’s instead.

Answer: The solicitation requests that resumes’ be provided.

27) Question: Section 5.4.1 – Question 4 – Do we include Strategy POVs, Research, etc., as part of our added-value services?

Answer: Refer to Section 3.1 titled “Introduction’ for the level of services the Lottery considers as basic capabilities/services of the Contractor.

28) Question: Section 5.4.1 – Question 11 – What do "Florida Markets" consist of? Are the markets where our advertising appeared?

Answer: Refer to the answer for question number 3 above for the TV markets.

29) Question: Section 5.4.1 – Can you confirm if a detailed biography will suffice for key officersand department heads currently on staff?

Answer: Refer to the answer for question number 26 above.

30) Question: Section 5.4.4.2 – Will (1) DVD include all individual examples including televisionand radio ads, outdoor advertisements, social media campaigns, retail point of sale material, and newspaper/magazine ads?

Answer: The solicitation requests that the TV and radio ads be on the DVD. The other media should be submitted as requested.

31) Question: Section 5.4.4.2 - Item #1 - Are TV ads also inclusive of online video?

Answer: Yes.

32) Question: Section 5.4.5 - Is a complete list of translatable file formats available? The ITN states “Text, XML files, translatable graphics, new images, navigation, alt tags, meta tags, etc.”

Answer: Currently we require translation of text within HTML files. This includes translations of ALT tags on images, meta tags and some text within javascript sections.

33) Question: Section 5.4.5 -For the “Daily drawing results tool” what format is the content stored in and how will it be provided?

Answer: The results are dynamically displayed in HTML text.

34) Question: Section 5.4.5 -What levels of access will be provided to the database containing content materials?a. Direct accessb. A duplicate of the databasec. Script Versionsd. Exported data (i.e. CSV, etc.)

Answer: No direct access will be provided to the database. All data is available from the website(s). Dynamic content is not planned for translation.

35) Question: Section 5.4.5 -Can a copy of the site database be provided for review?

Answer: Refer to answer to question 34.

36) Question: Section 5.4.5 -Kindly indicate which document, content or information indicative of the volume of site content is available for our review, including but not limited to:a. A complete sitemap or inventory (listing structure and file formats) If possible, please provide

direct URLs to each page or file listed in the map.b. The database structurec. Database documentation (i.e. entity relationship diagrams, etc.)d. Database contents (a database duplicate is preferred but an export of contents may be

provided)e. Editorial Calendars for the past two years (indicating publishing frequency, format and word

count if available)f. Content creation budgets for the last two yearsg. Any word or phrase counts for the site

Answer: The content to be translated is located at http://www.flalottery.com andhttps://secondchance.flalottery.com/secondchance/. See answer to question 34 for b. through d.e) The Lottery does not currently utilize editorial calendars for the website. f) The Lottery creates all content internally. g) Word/phrase counts are not available.

37) Question: Section 5.4.5 -Please provide specifications, the vendor and costs for the current hosting environment.

Answer: Refer to Attachment C for current specifications. The costs charged by the current provider, MotionPoint Corporation is included as Attachment #1 to Addendum #1.

38) Question: Section 5.4.5 -Are there any specific security or facility requirements the hosting provider/server must meet?

Answer: The hosted content must be able to handle HTTPS. The Lottery expects that Vendors will address security and facility aspects in their Reply.

39) Question: Section 5.4.5 -Besides uptime of the hosting server, who will be responsible for management of the server? (i.e. updates, backups, security, etc.)

Answer: The Contractor is responsible for the management of the server.

40) Question: Section 5.4.5 -Are there any specific backup requirements the server must meet?

Answer: No. Vendors should determine their own backup requirements to meet the performance requirements specified in the ITN.

41) Question: Section 5.4.5 -What level and methods of access will the contractor be provided to the server?

Answer: The Contractor is responsible for providing the server.

42) Question: Section 5.4.5 -Does the Florida Lottery have documented site staging, migration or publishing processes that must be adhered to?

Answer: Yes. Details will be provided to the Contractor.

43) Question: Section 5.4.5 -Please provide detailed specifications for the existing website, including its operating system, content management system, etc.

Answer: The Lottery is currently running Websphere 7.0 Network Deployment on AIX 6.1/7.1. The Lottery does not currently use a content management system.

44) Question: Section 5.4.5 -Please provide one sample of each XML file structure to be translated.

Answer: Currently there are no XML file structures being translated.

45) Question: Section 5.4.5 -In what format will “translatable graphics” be provided to the agency? (i.e. JPG, PSD, AI, etc.)

Answer: The original file format when possible (PSD, AI, etc).

46) Question: Section 5.4.5 -How often is the website updated?

Answer: Refer to answer for question number 10.

47) Question: Section 5.4.5 -Please provide a list of all subdomains that reside on flalottery.com and must be translated or accounted for.

Answer: Currently http://www.flalottery.com andhttps://secondchance.flalottery.com/secondchance/.

48) Question: Section 5.4.5 -What data source feeds the “The daily drawing results search tool”? (i.e. XML, SQL Table, etc.)

Answer: Data source feeds are not applicable because the search results are displayed dynamically in HTML. The dynamically generated HTML should be translated at the time of the search.

49) Question: Section 5.4.5 -Must system messages or generated text (i.e. text contained within or generated by the source code such as form validation messages, text in JavaScript, etc.) betranslated? If so, will un-obfuscated source code for these files be provided and what format are they in?

Answer: Yes. Yes, in HTML format and in text inside javascript.

50) Question: Section 5.4.5 -Are any XML files for exempted audio and video files to be translated?

Answer: Not at this time.

51) Question: Section 5.4.5 -Is there any content or text contained or displayed by a module or plugin of the site that must be translated? For example, Twitter Feed content that is not framed.

Answer: Not at this time.

52) Question: Section 5.4.5 -What Spanish language requirements must translations meet? For example, are you targeting a particular version or localization of Spanish (i.e. Spain vs. LatinAmerica Spanish)

Answer: Must be mostly Latin American Spanish.

53) Question: Section 5.4.5 -Are translations to include rewriting or correction of errors in the English source content before being translated? (i.e. do you expect proofreading and localization of the text or simple translation to Spanish).a. Who will be responsible for correcting English Source text errors of:

i. Grammarii. Spellingiii. Style

Answer: No, by the time the Contractor acquires the text for translation, the corrections in English will have been accomplished internally.

54) Question: Section 5.4.5 -Please clarify whether duplicate terms can be charged for in any way or under any circumstances. The ITN states “Vendors are to provide information on how theywill ensure that the translation services are not duplicative, i.e., translation of words already translated.” Notwithstanding this statement, translation costs are charged for unique and repeated words, albeit at a reduced rate for the latter.

Answer: This subject is contemplated to be described in a Vendor’s Reply, therefore the Lottery will not provide guidance on response content.

55) Question: Section 5.4.5 -Who is the current website service provider?

Answer: Refer to answer to question number 12 above.

56) Question: Section 5.4.5 -Are samples of the reports required available? (to establish level of detail and format)

Answer: Refer to Attachment # 2 of Addendum #1.

57) Question: Section 5.4.5 -How are the reports required to be delivered? (Via courier, electronically, etc.)

Answer: Reports may be provided via electronic transmission.

58) Question: Section 5.4.5 -How many press releases currently exist in the database?

Answer: Currently, the Lottery has 1,986 total press releases in its database. Of those, 1,789 are English and 197 are Spanish. The most recent Spanish press release is from April 29, 2010.

59) Question: Section 5.4.5 -How many polls are conducted each year?

Answer: The Lottery does not currently conduct polls through its website.

60) Question: Section 5.4.5 -Please provide a link or sample of polls.

Answer: Currently there is not a sample poll available for review.

61) Question: Section 5.4.5 -How will website content be provided for translation? (i.e. static files, databases, etc.)

Answer: The solicitation contemplates that the Vendor’s Reply for website translation will address how content is acquired for translation and it will be evaluated.

Answer to Questionsfrom Republica

62) Question: May you share the 2012 Market Segmentation Study to better understand Hispanic and/or Spanish language consumers online and offline gaming preference?

Answer: This is a public records request and is being provided to the requestor under separate cover.

63) Question: May you share the monthly tracking surveys to monitor Hispanic and/or Spanish language advertising awareness and Hispanic play habits for the past six months?


64) Question: May you share focus group research findings that included Hispanics for new games?


65) Question: May you share planned new game introduction for calendar year 2014 and projected revenue?

Answer: The requested information is considered confidential pursuant to Rule 53-1.005(2)(j), Florida Administrative Code and therefore is not being provided.

66) Question: May you share Hispanic website usage?

Answer: In November 2013, there were 29,877,000 page-views of the Lottery’s website with 744,000 of those viewing Spanish pages.

67) Question: When is the assignment expected to begin?

Answer: Prior to May 7, 2014.

68) Question: What is the annual budget’s percentage breakdown between media and production? Is it at the discretion of the agency?

Answer: A specific percentage breakdown between media and production is not available.Yes, it is at the discretion of the Lottery.

69) Question: How much has the Florida Lottery used Digital media as part of the media mix?

Answer: The Lottery uses digital media in most of its campaigns for the general market and on the largest campaigns for Spanish language market.

Answers to Questionsfrom MGS

70) Question: Insurance affidavits to be submitted after award or with ITN?

Answer: Insurance certificates are required to be submitted by the Contractor; therefore submission is after award.

71) Question: Is media buying part of the possible $5,000,000 budget?

Answer: Refer to Section 3.4 item #2 in the section titled “Scope of Services” as well as Section 5.4.1 item #12 in the section titled “Agency Qualifications and Experience”. The ITN document indicates media buying will be coordinated through the Lottery’s General Market Advertising Contractor; however, should the Lottery desire, it may require the Spanish Language Advertising Contractor to conduct media buying.

72) Question: Will the Lottery be utilizing a different agency for media buying?

Answer: Refer to the answer for question #71 above.

73) Question: If not, will the agency still be trafficking creative?

Answer: Yes.

74) Question: Are certified financial statements expected in Phase I?

Answer: No.

75) Question: Clarification on who needs to submit Certification of Criminal Conviction (Page 24)

Answer: Vendors and any of their substantial subcontractors.

76) Question: How many copies of the cost reply must be submitted? Only one?

Answer: Only one (1) original.

77) Question: Should we include the Contract Qualification Documents? There is no place for a signature. Should we acknowledge this in any other way? (Page 29)

Answer: Contract Qualification Documents are those indicated in Section 4 titled “Contract Qualification Requirements”. Also refer to the answer for question number 17 above.

78) Question: Do we need to include the Advertising Guidelines (Attachment J). There is no place for a signature. Should we acknowledge this in any other way?

Answer: No, as it will be incorporated by reference into the Contract.

79) Question: Are we required to submit any attachment that is for information purposes only, such as the Florida Lottery Overview?

Answer: No.

80) Question: The order of the tabs varies in two sections of the ITN document (Pages 30 & 33). Which is the preferred?

Answer: Refer to Addendum #1.

81) Question: 5.4.4.1 (Page 34) – can we include more than one campaign?

Answer: The solicitation requests one (1) campaign for evaluation purposes.

82) Question: Can all individual creative examples (including outdoor, social media, POS, and magazine/newspaper ads) be submitted in one DVD or do you need hard copies of outdoor, social media, POS, and magazine/newspaper ads?

Answer: Refer to the answer for question number 30 above.

83) Question: Page 35, Section 5.4.4.2, next to last paragraph. Please clarify the phrase “specific section(s) of the ITN to which they correspond” in reference to the individual examples.

Answer: Example – a submission of two (2) different newspaper or magazine ads would be labeled with “Individual Example 5.4.4.2 VI – newspaper ad (or magazine ad as appropriate)”

84) Question: Is there a reference form? No references will be needed?

Answer: a) No. b) Refer to the second paragraph in Section 6.2 titled “Contract Qualification Review”.

85) Question: We cannot include creative examples for the Lottery, but can we highlight our experience with the Lottery in other areas of the ITN, such as our experience in Florida markets?

Answer: Vendors are afforded wide latitude in preparing their response unless strictly expressed otherwise.

86) Question: Because the Lottery has Vendor Diversity Initiatives, would you want submitting agencies to include minority certifications?

Answer: Vendor Diversity initiatives are contract deliverables, therefore submission of such information and documentation is not a requirement of the solicitation process.

87) Question: Can we present a scanned Respect form sent to us by email, or do you need to have an original signature?

Answer: A scanned electronic copy of this document executed by RESPECT would be sufficient.

Attachment 1

Current Website Translation Cost Schedule

Management and Support fee: $438.00 per month.

The Management and Support Fee shall be increased by: an additional $100 per additional 25 Giga-Bytes of data transferred per month over 50 Giga-Bytes per month. Total data transferred in a month is calculated from Web server log files. Data transfer usage charges are included in the monthly Management and Support charge specified in above.

Ongoing Translation*:a. Translation of text**: 18¢ per wordb. Translation of images: $20 per translatable imagec. Translation of Flash files: Set on a case-by-case basisd. Formatting of documents: Set on a case-by-case basis

*The Florida Lottery shall begin to incur all Ongoing Translation fees upon delivery of the Final Link. Contractor may increase the Ongoing Translation fees by a maximum of 5% annually.**To clarify the Ongoing Translation of new text fee, above, if Contractor has already translated a segment (i.e., a phrase or sentence), no translation of new text fee will apply. If Contractor has not already translated a segment (i.e., a phrase or sentence), then the per word charge will apply to each word in the phrase or sentence, even if certain words within that phrase or sentence have previously been translated. Correction of incorrect translations or translations that do not adhere to the Glossary shall be at no additional charge to the Lottery.

Billed monthly

Attachment 2