Get the purpose right….Getting public engagement right means not focusing on the process

Simon Burall/ Director

Don’t focus on the process

Outcome(What)

Process (How)

Making it all add up

Outcome(What)

Process (How)

People(Who)

Context(Where)

Purpose(Why)

Policy Cycle – PE at different pointsUse different types of engagement for different types of decision

Political Vision

Policy Proposals

Decision Making

Implementation

Service delivery

Policy FormulationShaping PoliciesDeliberative forumsCitizen panelsFocus groupsDialoguesPollingConsultation

WrittenFace-to-faceMedia generates debate

Follow ProcessAttend meetingsWebcastingNewsletterEmailReportsMedia

Feedback/ EvaluationUser/ Citizen PanelsPollingSurveys

Agenda SettingVisioningDeliberative forumsCampaignsFuture searchMapping

DeliveryDeliveryCo-production

Policy Cycle – role of evidenceThe public’s view can get drowned out when it comes to decision point

Point in Cycle

EconomicPersonal Prejudice PE Process

Cultural

Political

Scientific/ medical

Media

Patients

Medical staff

Animal rights

Media

Religious leaders

Business

Parents

For further information contactInvolveRoyal London House22-25 Finsbury SquareLondon EC2A 1DXinfo@involve.org.uk020 7920 6470