public apology: 7 counterproductive behaviors
TRANSCRIPT
7 Counterproductive Behaviors
Public Apology:
Counterproductive Behavior #1:
or
"After the game, I went into the dressing room and told them, 'Forgive me. This doesn't change anything, but sorry everyone. But to him I can't. Never, never. It would be to dishonor me.... I'd rather die."
Former French soccer player,
Zinedine Zidane
Counterproductive Behavior #2:
Sorry
I am not
"I've received many e-mails over the past 24 hours from employees expressing disappointment, frustration, and downright anger about yesterday's announcement of personal information belonging to thousands of employees and retirees being on a stolen computer. I'm just as disappointed as you are about it. "
Boeing CEO, Jim McNerney
Counterproductive Behavior #3:
Too LittleToo Late
Tiger Woods“I want to say to each of you, simply, and directly, I am deeply sorry for my irresponsible and selfish behavior I engaged in.”
Counterproductive Behavior #4:
I’m Sorry,
but...
“Back then it was a different culture. It was very loose. I was young. I was stupid. I was naïve.... I did take a banned substance, and for that I am very sorry and deeply regretful.”
A-Rod
Counterproductive Behavior #5:
I’m Sorry,
if...
“I regret having made such remarks, and that if I had known beforehand the full harm and hurt....I would not have made them…..”
Bishop Richard Williamson
Counterproductive Behavior #6:
Half apology
KFC “…we are really sorry for the inconvenience and we thank you for understanding.”
Counterproductive Behavior #7:
Repeated
Repeated Repeated
Apology
February, 2009
“ I engaged in behavior which was regrettable and demonstrated bad judgment. I’m 23 years old and despite the successes I’ve had in the pool, I acted in a youthful and inappropriate way.... For this, I am sorry. I promise my fans and the public it will not happen again.”
November, 2004
“ I made a mistake. Getting in a car with anything to drink is wrong, dangerous and unacceptable. I'm 19 but was taught no matter how old you are, you should always take responsibility for your actions, which I will do."
Michael Phelps
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