pubcon: using twitter for media relations
Post on 21-Oct-2014
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DESCRIPTION
Using social media - especially Twitter - to enhance your media relations program. Authored by Victoria Harres, director of audience development, PR Newswire.TRANSCRIPT
Media RelationsIn The New (media)
World
Media RelationsIn The New (media)
World
Victoria Harres@prnewswire
http://bit.ly/93KV0E
Journalists on
79%
Journalists on
79%
Journalists on
79% 2009 = 58%
Journalists on
79% 2009 = 58%
Journalists on
64%
Journalists on
64%
Journalists on
64% 2009 = 51%
Journalists on
64% 2009 = 51%
Journalists on
58%
Journalists on
58%
Journalists on
58% 2009 = 22%
Journalists who’ve been pitched via social
networks
43%
Journalists who’ve been pitched via social
networks
43%
Journalists who’ve been pitched via social
networks
43% 2009 = 31%
Why Twitter for Media Relations?
Why Twitter for Media Relations?
• It’s where journalists are doing research• It’s where you can reach out to people
casually• It’s a great place for introductions and
building relationships• It’s a place to do your own research
What do you need for a successful team Twitter
effort?
@PRNewswire@PRNewswire@PRNewswire@PRNewswire
The right people!The right people!
Content StrategyYour industry News & tips 15%
Social media Effects on your industry
15%
Personal/human
Humanizing conversation
<10%
Marketing / PR Promotion of organization
< 10%
Engagement @’s and RT’s 50%
Opinion 0% ?
Engagement Strategy
Engagement Strategy
Tools
http://oneforty.com/PRNewswire
Don’t forget traditional tactics:
Don’t forget traditional tactics:
Journalists who still prefer email pitches?
84%
Journalists who still prefer email pitches?
84%
Victoria HarresDirector, Audience Development
PR Newswire
@prnewswire@victoriaharres
Media Survey
Tools