7 Habits of Highly Effective Shopping Carts

Ethan Giffin | CEO, Groove Commerce

About Groove Commerce

• Boutique eCommerce consulting firm• Located in Baltimore, MD• Builds search and conversion-friendly web sites• Scan Alert Hacker Safe premiere partner• Nextopia site search partner• Services include:

– eCommerce web site design– Google Analytics consulting– SEO/SEM

1. Designing for Success

• The top 100 eTailers prefer…• Designing for all types of shoppers: Your

category pages• The ideal Shopping Cart page• How your Product Page should look• The results of a successful design

Top 100 eTailer Layouts

KineticFountains.com Category Page

CafePress.com Shopping Cart

ATouchofBrass.com Product Page

EpicDental.com Before…

…And After

2. Searching for Sales

• Internal Site Search is not an option…it’s a requirement!

• Displaying relevant results• Google Analytics site search report• Site search conversion rate is 5 times

that of other visitors• Your search results page

WallysWine.com Search Results Page

The ‘No Results’ Page

3. Why Should I Trust You?

• Establishing trust with your visitors:– Why should visitors trust my company?– Why should visitors trust my products?– Why should visitors trust my web site?

• Where you need to assure your customers

Where to Put Your Assurances

Source: NorthernTool.com

ATouchofBrass.com Footer with Assurances

“Shop with Confidence” Assurances

• Guarantee customer satisfaction• Inform them of your shipping policies• Let customers know that their shopping experience will be

completely secure• Remind them of how you value their privacy and personal

information

4. Make Buying Simple

• Showing progress• Eliminate distractions• Reducing shopping cart

abandonment• Relaying error messages

EpicDental.com Checkout Page

5. Let Your Site Be Known

• Internal Linking• Header Tags• Page Titles• Anchor Text• Image Optimization

6. An Image Says a Thousand Words

• Your images sell your products• Telling a story with your images• Multiple images• Comparing product images

Before & After

Which image will sell more product?

Source: EpicDental.com

7. Climbing the Ranks

• Online Press Releases– Best practices– Where to submit– When to send

• Directory submissions• Blogging/Link Baiting• Shopping Feeds

The 7 Habits

1. Designing for Success

2. Searching for Sales

3. Why Should I Trust You?

4. Make Buying Simple

5. Let Your Site Be Known

6. An Image says a Thousand Words

7. Climbing the Ranks

Thank You!Please feel free to come up to me anytime

during the conference with questions!

Ethan Giffin | CEO, Groove Commerceethan@groovecommerce.com

To download this presentation, go to:www.groovecommerce.com/landing/pubcon/